Semantic Web and User Experience
& Design Silver Oliver

Overview <ul><li>Summary of last event
- State of the Semantic Web in the BBC </li></ul><ul><li>Opportunities for UX&D </li></ul><ul><li>Where we are now </li></ul><ul><li>Where we need to be </li></ul>

Summary of previous event <ul><li>We
have: </li></ul><ul><li>Some structured data </li></ul><ul><li>Some linking across domains </li></ul><ul><li>Some end user propositions starting to appear </li></ul>

Last time….

Some structured data Programmes Music
Topics Users Events News Food Gardening Michael Smethurst

<ul><li>+ </li></ul>

Some linking across domains Programmes
Music Topics Users Events News Food Gardening CIS

<ul><li>= </li></ul>

Programmes

Music

Topic Badges

Opportunities for UX&D <ul><li>Data as
design material </li></ul><ul><li>New propositions for navigation- Browsing by meaning </li></ul>

Data as design material Jonathan
Follett

Browse by meaning

Browse by meaning

Browse by meaning

Browse by meaning

Browsing by meaning – Topic
Pages Dynamic clusters Explicitly defined collection LIFESTYLE CHICKEN BATTERY FARMING FOOD BIRD FLU COUNTRYSIDE MATTERS MRSA BILL ODDIE NHS BRITISH COMEDY ASTHMA BAFTAS

Risks for UX <ul><li>Privacy </li></ul><ul><li>Rights
</li></ul>

What we need to more
of <ul><li>More structured data </li></ul><ul><li>More linking across domains </li></ul><ul><li>= great user journeys </li></ul>

Call to action

A winning formulae for 2012
+ +