8. Image Credits Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March 21, 2008 by andercismouesr. http://www.flickr.com/photos/andercismo/2349098787/ Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20, 2008 by jek in the box user. http://www.flickr.com/photos/jek-a-go-go/2279611075/ Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009 by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/ Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009 by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/ Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by oskay user. http://www.flickr.com/photos/oskay/237442629/
Editor's Notes
need to create value or help solve a problem for the customerThe more precise, the better
What is the right price?Profit formula:How much do I need to sell?How much do I need to invest?Resources: people, technology, products, facilities, equipment channels, brandProcesses: operational and managerial processes, need to be able to repeat eand increase in scale: training, budgeting, manufacturing, planning, salesInnovation-disruption theory