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summer 2012



                                                        published by


                                                        Sikich LLP



Advice & information to help you manage your business




take
action!
 Stop writing
 plans and start
 acting




Plus
Working caregivers | Business in Vietnam
Advice & information to help you manage your business


                Great Decisions Equal Success                                                      Definitely Different.®
                The decisions you make as a leader affect every single aspect of your              We may not look like your typical
                business. They impact all of your stakeholders, the workplace culture and          accounting firm. That’s because Sikich is
                environment and the company’s bottom line, and continued success relies            anything but typical.
                upon you making the best possible business decisions.
                                                                                                   We understand each business, organization
The process of making great decisions is much more than placing words or phrases                   and industry is unique and needs to
in a pros and cons list—it’s a two-part process with multiple steps that might seem                approach situations differently. For more
tedious but is necessary. The first part involves taking steps prior to making the                 than 30 years, Sikich has leveraged its
decision: defining the problem or situation, identifying the possible solutions and,               business consulting expertise to transform
perhaps most importantly, analyzing those solutions to determine what makes the                    and adapt to changing times. By setting new
most sense for your business. Without taking the time to go through each step                      standards for improved performance, we
thoroughly, the risk you take of making an ineffective decision increases.                         have redefined the way our clients do
The second part of the decision-making process begins with actually selecting the                  business. Our clients like the convenience of
solution you feel is best for the business. Whether it’s the one that has the most pros            working with one partner who is able to
                                                                                                   provide a full range of services and
or is most cost-effective, the decision should be one you can communicate to your
                                                                                                   appreciate the different voices, views and
stakeholders, implement with few to no problems and evaluate on a regular basis.
                                                                                                   perspectives of a team that is focused on
With all the facets of organizations, making decisions that lead to success can be                 the execution of long-term strategic goals.
challenging. Whether you need to explore decisions related to rebranding your
company, strategize tax planning or revamp an employee recruitment and retention                   We are ready to make a difference for you.
plan, Sikich offers a multitude of managed services that can help you make great
decisions and guide your company to continued success.                                             •   Accounting & Assurance
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Respectfully,                                                                                      •   Business Valuation
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2                                                                                                                                   summer 2012
volume 12 • issue 4 • summer 2012


         Leading Edge
  www.LeadingEdgeAlliance.com
                                                 contents
The Leading Edge Alliance is an interna-
tional professional association of inde-
pendently owned accounting and con-
sulting firms. The Leading Edge Alliance
enables member firms to access the
resources of a multibillion-dollar global
professional services organization,
providing business development, pro-
fessional training and education, and
peer-to-peer networking opportunities
nationally and globally, around the cor-
ner and around the world.                        features
Members are quality firms who are suc-
cessful, have deep client relationships,
and strong ties to the community. The
                                                   	4	 Take action
Alliance provides members with an
impressive combination: the compre-
                                                   		Stop writing plans and start executing	
hensive size and scope of a large mul-
tinational company while offering their
clients the continuity, consistency and
quality service of a local firm.
                                                   	14	 Stem the rising cost of working caregivers
Member firms have access to extensive              		 With more Americans caring for an elderly relative, 		
teams of business advisors—a peer-to-
peer connection that provides the right
                                                   		 workplace support is vital	
business solutions for clients.

To find out more about the Alliance,
contact Karen Kehl-Rose, president, at             	16	 Business in Vietnam
+1 630.513.9814 or kkr@The-LEA.com.
                                                   		 Understanding hiring and investment rules
       Leading Edge Advisory
            Committee                              		 are key to a successful venture
    Tricia Egry / Alpern Rosenthal
           George Brust /
  Lurie Besikof Lapidus  Co., LLP
      Jen Lemanski / PKF Texas                   departments
        Gary Voth / PKF Texas
          Karen Kehl-Rose /
      The Leading Edge Alliance
                                                   	 9	 Outsource versus in-house:
           In affiliation with
                                                   		   How going to the pros can save your company money
 Smart Business Content Marketing
         www.sbnonline.com
        Ann M. Gynn / Editor                       	 10	 Building a better business
   Danielle Toth / Associate Editor
    Stacy Vickroy / Art Director                   		 with Microsoft Dynamics AX
  Andrea Jager / Graphic Designer

                                                   	 11	 Five signs you’re merging with
Leading Edge is published four times per
year by Smart Business Content Marketing,
                                                   		 or acquiring the right company
835 Sharon Drive, Suite 200, Cleveland, OH
44145. (440) 250-7000, (800) 988-4726,
FAX (440) 250-7001, www.sbnonline.com.
Periodicals postage paid at Cleveland, Ohio.       	 12	 Client Spotlight: MRC Polymers / Industry Updates
IRS Treasury Regulations require us to inform
you that any tax advice contained in the body
of this communication was not intended or
written to be used, and cannot be used, by
                                                   	13	 Bits  Pieces
the recipient for the purpose of avoiding pen-
alties that may be imposed under the Internal
Revenue Code or applicable state or local tax
law provisions.                                    	18	 On the Bookshelf

Leading Edge                                                                                               3
4   summer 2012
cover feature




           take
                action!
                Stop writing plans and start executing

                By Leslie Stevens-Huffman




                B
                             usiness planning is an annual rite of passage across corporate America in which executives travel to
                             a remote location, lock themselves in a conference room and fill a binder with solutions to every
                             conceivable business challenge. But given today’s turbulent business environment and restricted
                             resources, the plan often gathers dust on a shelf as execution takes a backseat to the rush of daily
                             activities.
                  “When I assess failure in business strategies, very often it’s because the organization never got started; they
                never took the first step in the execution process,” says Dave Brock, president and CEO of Partners in
                EXCELLENCE, a business consulting firm.
                  Brock’s observation matches the findings of a survey by Ernst  Young that reveals 66 percent of
                corporate strategies are never executed. Although the financial fallout of ill-fated plan implementation is
                hard to assess, according to Dun  Bradstreet, there were 81,616 business failures in the United States
                during the 12 months ending September 2010. Experts cite a lack of innovation, market research, sales and
                funding and poor cash flow control as common reasons for business demise, but they’re quick to point out
                that all of these pitfalls can be avoided by planning.                                            continued on page 6




Leading Edge                                                                                                                           5
hanging fruit­ the top two or three goals
                                                                                                                    —
                                                                                                      that provide the biggest bang for the buck,”
                                                                                                      Hebert says.

                                                                                                      Precise and deliberate execution
                                                                                                      Jamie Dimon, CEO of JPMorgan Chase,
“A lack of foresight and an                                                                           once said: “I’d rather have a first-rate

unwillingness to change is why
                                                                                                      execution and second-rate strategy any time
                                                                                                      than a brilliant idea and mediocre

most mid-market companies fail.”                                                                      management.”
                                                                                                         If managers are the key to execution,
                                                                                                      why are so many failing? For starters, it’s
                                                                                                      tough work.
continued from page 5
                                                                                                         “Execution requires sharp, focused action
Nimble, streamlined plans                            After listing the pluses and minuses of          and dealing with details and dirty realities,
Mega plans were the rage in the 1990s.            each goal and conducting a preliminary              not the dreams,” Brock says.
Unfortunately, they were usually outdated by      evaluation, Hebert recommends a formal                 An analysis of the reasons for business
the time they were finished, and                  prioritization methodology called the Pareto        plan failure reveals poor execution of basic
implementation was infeasible if not              80/20 rule. The Pareto theory states 80             fundamentals. Although cascading goals and
impossible. A svelte, nimble plan, covering no    percent of business problems are based on 20        building mindshare across the enterprise are
more than a three-year horizon, has               percent of the causes, so theoretically,            regarded as highly effective tactics, few
supplanted the 1990s’ behemoth because it’s       resolving the 20 percent improves overall           employees have access to the overall plan and
easier to implement and can be adapted on         performance. A Pareto analysis utilizes root-       fewer still understand it.
the fly.                                          cause identification and a scoring index to            The challenge is that employees have to be
   Savvy executives build mindshare for their     help planners avoid personality conflicts and       dissatisfied with their current situation and
ideas from the outset by soliciting input from    biased decisionmaking while identifying the         understand the consequences of maintaining
various stakeholders during the creative          most impactful issues.                              the status quo before they’re willing to
process. They anticipate the need for                For example, if a company wants to               undergo change.
accountability by weaving interim action          increase sales by improving customer                   “Everyone has to understand the long-
steps, tangible measurements and required         satisfaction, planners analyze customer             term ramifications of flat sales or poor
outcomes into every strategy. Finally, they       complaints, look for root causes, identify the      customer service because you can’t wake up
recognize change is critical so they set the      biggest drivers of dissatisfaction and consider     one day and change it,” Hebert says. “A lack
stage for an arduous journey by espousing         a range of solutions. Opening a call center on      of foresight and an unwillingness to change
realistic expectations and acknowledging          Saturday mornings might receive the highest         is why most mid-market companies fail.”
transformation is difficult but necessary.        score if it has the greatest capacity to increase      Worse yet, 60 percent of human resources
   “A long-term plan is essential because it      satisfaction and sales at the lowest cost.          and information technology organizations
forces managers to execute strategies that will       “Today, companies have limited time and         develop departmental plans that aren’t
impact the company down the road,” says           resources, so they need to tackle the low-          linked to the organization’s strategy, and 60
Byron Hebert, CPA, CTP, director of
Entrepreneurial Advisory Services for PKF
Texas, a member firm of the Leading Edge                                  The impact of poor execution
Alliance. “But for implementation purposes, a
larger plan should be broken down into               • 	 90 percent of well-formulated strategies fail due to poor execution
manageable 12-month segments that focus                  (Harvard Business School Press).
on the achievement of two to three goals.”
   Brainstorming is still the preferred way to       • 	 70 percent of chief executive officer failures come not as a result of poor
get a plethora of ideas on the table, but                strategy but of poor execution (Fortune magazine).
selecting the top two or three requires
                                                     • 	 66 percent of corporate strategy is never executed (Ernst  Young).
discipline, shrewd evaluations and data-
driven analysis.



6                                                                                                                                     summer 2012
cover feature




percent of companies undermine
accountability by failing to link their
                                                                                         Good deeds
strategies to the annual budget.
   Failing to give line managers individual
goals or engage them in the design and
                                                                                         rewarded
implementation process can cause them to
resist change and halt the execution process in    Maximize your CSR investments by creating true value
its tracks. Plus, rogue managers are likely to
create incompatible departmental goals if they     Executives have traditionally viewed          and prospective customers by
don’t understand their role or responsibilities    corporate social responsibility as an         sponsoring medical research.
in driving the organization’s plan.                obligation rather than an opportunity, but        Small to mid-size firms can create
   Every manager needs a personal one-page
                                                   that sentiment is changing amid growing       synergistic value by partnering with a local
plan that spells out the current situation and
                                                   evidence connecting CSR efforts to            nonprofit that has the bandwidth and
his or her 12-month goals and tasks, Hebert
says. Short plans serve as a handy quick           bottom line improvements.                     expertise to turn a community event into a
reference guide and accountability tool by             A study by the Network for Business       meaningful experience or by offering
allowing executives to conduct random              Sustainability suggests that aligning         unique pro-bono services to specific
checks and recognize top performers.               your company’s CSR initiatives with your      segments of the population. For instance,
   To facilitate implementation and boost          mission and business objectives can           a publisher of a science and technology
accountability Hebert advocates an                 substantially increase customer loyalty.      journal provides a school-on-wheels to
adaptation of the plan-do-check-act method,
                                                   In fact, a company with a market value        children in underserved areas, while the
also known as the Deming cycle, which is a
process used to implement new ideas in a           of roughly $48 billion generated              faculty at a local business college offers
controlled way. Managers cascade individual        $17 million more in average profits in        free advisory services to budding
goals to employees, create a list of clearly       subsequent years after a modest               entrepreneurs.
defined action steps and then check the            increase in its CSR ratings.
results. Following the review, managers can            “Balancing CSR with business              Create positive impressions
stay the course, tweak the strategy or go back     improvements can be tricky,” says Eliza       Innovative companies have ventured
to the drawing board.
                                                   Clark, principal with Paydirt LLC, a          beyond standard promotional fare such
   Although employees tend to focus on
                                                   sustainability consulting firm based in       as T-shirts and press releases; they’re
goals and activities that yield personal
rewards, 70 percent of middle managers and         Minneapolis. “You have to be completely       cutting through the communications
more than 90 percent of front-line employees       transparent about your motives and            clutter by posting smart phone videos
have compensation that is not linked to the        make a concerted effort to emphasize          and photos of participants on their
corporate strategy. Providing individual and       outcomes.”                                    website and using social media to
team incentives and rewarding employees as                                                       broadcast the bona fide impact of CSR
the company passes key milestones helps            Take strategic initiatives                    events. They’re also turning employees
everyone stay enthusiastic and motivated.
                                                   Instead of sponsoring 25 random events,       into ambassadors by allowing them to
   Yet the biggest factor of all may be
                                                   large companies are saving money and          Tweet and post updates regarding CSR
executive inattention. Executives need to
serve as a catalyst for change by maintaining      improving their visibility by funding a few   initiatives on Facebook.
their focus and passion until the mission is       strategic causes that mesh with their              “The problem with taking a traditional
accomplished.                                      business objectives. In some cases,           approach to communications is that a
   “Poor business plan execution is often          they’re leveraging internal marketing         press release is neither memorable nor
caused by executive ADD,” says Jay Turo,           expertise by aligning their corporate and     valuable,” says Clark. “Companies have
co-founder and CEO of Growthink, a                 CSR brands and eliminating the cost of        to be completely genuine and transparent
strategic advisory and investment banking
                                                   hiring an outside PR firm.                    in order to prove they’re making a
firm. “They become distracted by a bright
shiny object, like opening a new market or             For example, an agricultural company      difference and earn the opportunity to
making an acquisition, and forget to execute.”     has joined the fight against hunger while     maximize their return on CSR
                             continued on page 8   a health insurer is appealing to current      investments.”


Leading Edge                                                                                                                               7
cover feature

                                                                                                                                             4
                                                                                                                               3
continued from page 7
   The best strategy implementers know their                                                              1 2
limitations, appoint an executive sponsor for
every major goal and engage cross-functional
execution teams around each strategic
objective and supporting initiative. Team
members double as plan ambassadors who
facilitate communications, foster
intradepartmental synergies and inject a                   The four phases of the plan-do-check-act cycle
healthy dose of peer pressure.
   “The first step is always the most difficult,”                               Plan: Identify and analyze the problem.
Brock says. “Don’t focus on the entire action                                  Do: Develop and test a potential solution.
plan; it can be overwhelming. Focus on the
                                                       Check: Measure the effectiveness of the solution and improvement opportunities.
first step. Once you get past this point,
somehow the next steps seem to come easier.”                                     Act: Implement the improved solution.

Prod, promote and persevere
Accountability is the mantra for 2012 and              Although we live in a society that thrives        Reflect and renew
beyond because every employee has to meet           on instant gratification, don’t give up too          It’s hard to maintain intensity and focus
his or her individual performance objectives        easily or alter the plan at the first sign of        over an extended period, so take an
for the organization to succeed.                    failure. It takes time to massage change             occasional sojourn, solicit employee
   “Most of all, execution demands                  through an organization, and accountability          feedback and assess the effectiveness of
accountability,” Brock says. “Otherwise,            suffers when employees’ goals and priorities         plan-related activities, communications and
people will spend endless hours developing          shift by the hour. For example, Hewlett-             incentive programs.
strategies du jour because it doesn’t require       Packard had a tough time digesting the                  Conduct employee surveys and focus
the hard, dirty work or the accountability.”        Compaq acquisition after initially wooing            groups to analyze previous implementation
   At a minimum, executives should conduct          customers by touting low prices and then             efforts, expose gaps and foster a spirit of
monthly plan reviews with their team and            abandoning that strategy to focus on                 continuous improvement. Do employees
middle managers and follow up every week            customer service.                                    have the tools and training they need to
to ensure the timely completion of line                “There’s a tendency to over-adapt when            execute the plan? Do they understand the
managers’ critical action steps.                    the plan is strategically correct,” Turo says.       importance and urgency of the mission?
   “Executives have to be pig headed about          “Sometimes you have to persist and continue          What are the issues that prevent them from
it and follow up every day, otherwise, your         to execute until the market forces shift.”           achieving their goals?
employees won’t think you’re serious and               If a strategic error has occurred, executives        Review the strategic plan development
they’ll be distracted by other things,”             need to acknowledge the failure, shoulder the        process and create a sense of ownership by
Turo says.                                          blame and resist the temptation to launch a          giving more employees the chance to
   Create a culture of accountability by            witch hunt. Instead, emphasize the need for          participate. Estimate return on investment by
reporting progress on key initiatives in real       evolution, recalibrate your goals and set the        comparing incentive expenditures and plan
time, whether good or bad, so employees             tone by pressing forward.                            administration costs to incremental increases
don’t make excuses or surmise failure is an            To further establish accountability, executives   in revenues and profits.
option. Post progress charts on the company         often engage a neutral third party or consultant        Finally, compare the actual results to your
intranet, blog about the results and keep the       to assist with plan design and implementation        original goals to see how far you’ve come or if
goals in the forefront by hosting executive         because outsiders have the courage to offer          you’ve veered off course. Although this may
roundtables and chatting with employees in          unbiased opinions and the tenacity to crack the      seem like a no-brainer, less than 20 percent of
the halls and cafeteria.                            whip without fearing reprisal.                       companies review the results of
   Execution can falter if frontline employees         Consultants can provide executive                 implementation efforts, acknowledge errors
sense a disparity in accountability, so             coaching and management expertise and                and learn from their mistakes. Despite
communicate everyone’s goals and review             organize informational exchanges with                execution’s inherent difficulties, executives have
executive and departmental achievements at          leaders from other industries.                       no choice but to stop writing and master it.
monthly meetings. Encourage new behaviors              “Change often originates outside the                 “Executives need to understand that there’s
and build synergy toward the plan by                organization because executives are so               no easy fix,” Hebert says. “Plan implementation
recognizing top performers, celebrating small       consumed with managing the here and now,             needs to be part of the daily routine because
wins and asking employees to grade the              they can’t see the forest for the trees,”            the only way to eat an elephant is one bite at a
company’s efforts.                                  Hebert says.                                         time.” LE

8                                                                                                                                           summer 2012
inside:
    • Building a better business with Microsoft Dynamics AX
    • Five signs you’re merging with or acquiring the right company
    • Client Spotlight / Industry Updates




Outsource versus in-house:
How going to the pros can save your company money

F   rom marketing and
    information technology to
human resources and
                                                                                   being used for areas of
                                                                                   the business that directly
                                                                                                                 them. Part of developing and
                                                                                                                 nurturing these relationships
                                                                                   drive revenue. If you own     is what professionals call a
accounting, organizations today                                                    a construction company,       “value-add.” Professionals will
are outsourcing a number of                                                        the in-house employees        proactively look for ways to
services in order to focus on                                                      that generate revenue         give you more value for your
their core business areas and                                                      are the sales people and      money in hopes that you will
gain access to top-quality                                                         those working in the field.   form a long-term partnership.
professionals. There is one other                                                  Investors would rather        For example, if you outsource
big reason why companies are                                                       see you pay salary for one    a large-scale marketing project,
now turning to outside                                                             of these positions instead    such as a website redesign, a
professionals to do their work—                                                    of someone working in         professional might include a
to save money.                                                                     IT simply because IT          new logo or suggestions for
   It sounds contradictory—                                                        professionals are not         better website content. When
paying someone to save money—                                              directly influencing revenue—or       you’re getting these as added
but when you look at the bottom       development is great, as             so the investors think.               value, you’re saving money
line, saving money is exactly         employees bring back their                                                 because you’re technically not
what you are doing. Think about       new knowledge and skills to          Reduce expenses. When you             paying for those services.
the basics of what it takes to hire   the company, it can be costly.       outsource to the professionals,
internal employees for any jobs.      Attending conferences and other      you can find reduced costs on         Stop paying for unnecessary
You have to pay for their salary,     on-site events can cost companies    all sorts of products or services     tasks. Although great employees
paid time off, insurance              several hundred dollars in           they need in order to do the job      will do their best not to perform
premiums and any possible             registration fees alone, and while   for you. After all, they’ve likely    unnecessary tasks, duties such
retirement contributions, plus the    many webinars are now free, the      been in the industry for quite        as checking and responding to
additional cost of infrastructure     highest-quality ones still charge    some time and have built up           email, organizing files and reading
and utilities, such as computers,     for participation. By outsourcing    those connections. For example,       newsletters do happen. By hiring
other office equipment and            a position, you’ve eliminated any    because HR professionals buy so       someone outside the company to
electricity used at their             costs associated with continued      often from vendors, outsourcing       perform a certain service, you are
workstations.                         education.                           your HR efforts may result in         immediately eliminating the costs
   Those are all obvious expenses,                                         reduced benefits rates because        associated with unnecessary or
but there are plenty of other         Free up money for your               they often can get them at a          day-to-day tasks.
ways companies can save by            specialties. If you lead a           discounted price.
outsourcing certain services:         pharmaceutical company, it              Furthermore, if you need to        All companies have a talent or
                                      doesn’t make sense to spend          purchase a specific software          product to share with the world,
Training adds up. Every               excessive amounts of money           program in order to complete the      and nothing should take away
time your company hires a             for in-house accounting or tax       in-house job effectively, an          from the possibilities they can
new employee, it is likely he or      planning. Instead, you can hire a    outsourced professional probably      offer. By spending money on the
she will have to participate in       firm to crunch the numbers for       already has the necessary             necessities related to your
some sort of training program.        you and use the leftover capital     technology and tools, thus            company—rather than what does
Whether it’s two weeks or two         for a department that truly          eliminating that expense from         not directly influence your
months, it’s time for both the        matters to what your company         your books.                           growth—you are helping to build
new employee and a trainer, and       does, such as research and                                                 your capital even more.
time equals money.                    development.                         Find the value-add.                   Outsourced professionals can
                                                                           Professionals are continually         provide not only world-class
In-house employees often              Gratify current investors            looking to build solid working        knowledge and skills but also
want or require continued             and gain new ones. Investors         relationships with the companies      plenty of ways to save money in
education. Though professional        want to see the company’s capital    that outsource services to            the long run. LE


Leading Edge                                                                                                                                       9
Building a better business
with Microsoft Dynamics AX
W     hen selecting an enterprise
      resource planning (ERP)
solution, it is important to not
                                      Q. How is Microsoft
                                      Dynamics AX different from
                                                                           Microsoft Dynamics AX can
                                                                           provide these companies with
                                                                                                               enhance control of processes and
                                                                                                               projects and fuel expansion into
                                      other ERP solutions?                 industry-specific capabilities to   new territories and services.
only think about how a solution       A. I’ve been working with            help them design, produce and
will benefit your company’s           Microsoft Dynamics AX for the        deliver high-quality products to    Q. What is an example of a
bottom line but also how it will      past 10 years. Because many          their customers.                    company that used Microsoft
get you there. We sat down with       companies have unique business                                           Dynamics AX, and what were
Larry Cohn, managing partner in       processes that require unique        Q. Manufacturers in                 the results?
Sikich’s Denver office, to find out   solutions, they can find a           particular face a number            A. Before using Microsoft
how companies can reach their         tremendous amount of value in        of challenges today. How            Dynamics AX, a world leader in
goals with one ERP solution,          Microsoft Dynamics AX. The           can Microsoft Dynamics AX           vacuum and ceramic seal solutions
Microsoft Dynamics AX.                solution itself is extremely agile   help them overcome some             was operating across three
                                      and intuitive—it’s meant to          of these challenges and             continents with each country
Q. What is an ERP solution,           conform to your business rather      achieve sustainability goals?       operating on a different ERP
and how does it help                  than your business conforming to     A. Manufacturers face the           system. Its goal was to provide a
companies?                            the solution. The RoleTailored       perennial need to meet and beat     single technology solution that
A. The term ERP dates                 user interface, for example, has     low-cost producers in developing    would help it increase sales,
back to 1990. It is commonly          preconfigured roles in the           countries, along with an            improve customer service and
used today to mean a fully            solution that are based              increasing focus on business        reduce operating costs. Specifically,
comprehensive business software       specifically on what users may       growth. Every day, they confront    it wanted to achieve increased
solution used by manufacturers        need to do. So, rather than          challenges related to product       sales with decreased headcount,
and distributors to help them         selecting a general ERP solution,    quality, business integration,      increased capacity production,
manage organizational needs           customers can get a complete         on-time delivery, evolving supply   improved inventory management
in their entirety—from back           business management solution         chain initiatives and improved      and reduced lead times for
office (accounting and financials)    that is shaped precisely for them    customer service. Manufacturers     customer quotes.
and operations (manufacturing,        with Microsoft Dynamics AX.          need solutions that empower            It looked for a partner that
supply chain and inventory                                                 them to streamline, monitor and     could help it not only implement
management) to sales (quotes          Q. For what kind of company          control the entire production and   the software but achieve these
and orders) and management            do you recommend this                service cycle. Microsoft            goals as well. It chose to partner
reports.                              solution, and why?                   Dynamics AX can help                with Sikich after receiving
                                      A. Sikich has a strong focus and     component, sub-assembly and         recommendations from both
Q. What is Microsoft                  very deep experience with            whole-system manufacturers          Microsoft and existing Microsoft
Dynamics AX?                          manufacturing companies.             increase operational visibility,    Dynamics AX customers and went
A. Microsoft Dynamics AX is                                                                                    live at three sites within six
an ERP solution that contains a                                                                                months—on time and on budget.
number of robust features                                                                                      After being live for four months,
designed to help companies                                                                                     the company has seen a 4-percent
make effective business                                                                                        increase in manufacturing capacity,
decisions. It does so by                                                                                       7-percent reduction in inventory,
automating and streamlining                                                                                    13-percent increase in order
financial, customer relationship                                                                               quantity (not including headcount)
and supply chain processes, and                                                                                and 11-percent reduction in lead
the solution has rich, multi-                                                                                  time for quotes. LE
functional modules and a user-
friendly interface designed to                                                                                 For more information on Microsoft
meet the needs of both mid-                                                                                    Dynamics AX and how it can help
sized companies and large,                                                                                     your company reach long-term goals,
complex environments.                                                                                          visit www.sikich.com.



10                                                                                                                                    summer 2012
Sikich LLP




     Five signs you’re merging with
     or acquiring the right company
     M     ergers and acquisitions (MA) have been taking place
           for decades, yet even the most recent studies have shown
     MA failure rates anywhere between 70 and 85 percent. As
     these transactions can be complex and confusing, it is no
     wonder why more are not successful. However, those                  sense to all stakeholders. Employees, investors, the community and
     organizations that are fostering solid relationships and moving     anyone else with an interest in your company will know what the
     forward with successful deals are doing something right, and        company values, how it will operate and what may be different after
     while MAs should take into account more than just the              the transaction (including how it may affect them). Additionally, the
     following advice, leaders can start with these five signs you’re    right company will demonstrate long-term and forward thinking,
     merging with or acquiring the right company:                        rather than looking to quickly fix a short-term problem.

     Both sides address any potential problems early. All                Both companies are willing to help. It is not a secret that MAs
     MA transactions are bound to experience hiccups throughout         are hard work. In fact, the complexities of these transactions are a big
     the process. However, when both sides can openly discuss            reason why many do not work out—there’s simply too much for one
     potential problems early, there is more time to strategize a        person or company to do. That is why the right company will help
     game plan to get through those issues when the time comes.          you out. From participating in department meetings to developing
     Whether those issues relate to management style, employee           a new business plan, the right company will offer its leaders the
     benefits, finances or something else, bringing it up early allows   opportunity to step away from day-to-day work in order to strategize
     both companies enough time to decide how to solve the               the transition. The right company may also offer mid-level managers
     problem and relay any new developments to those involved in         and staff the opportunity to help out in an effort to integrate fully,
     the deal.                                                           provide opinions and understand the value of the transaction.

     Communication is good. When you’re dealing with a new               The two cultures are compatible. The most common reason for
     MA venture, the right company will not only communicate            a failed MA is often cited as incompatible cultures. Even though
     well but will do so often. This does not only refer to its          it’s possible to blend two different cultures, your company may save
     communication with your company—although that is crucial            a lot of time and headaches by finding a company that already has
     for a successful MA—but also to how both companies                 a similar—or at least compatible—culture. This ensures one culture
     communicate with their stakeholders. Here are some ways to          does not become the dominant culture, which can result in negativity
     tell if communication is going well:                                and no sense of belonging. Though comparing cultures goes deeper
                                                                         than these seven questions, if a company’s answers are similar to
     •	 Both sides are specific when discussing their needs and          yours, it might be the right company with which to get involved.
        wants—everyone should be on the same page.
     •	 All conversations end with a clear understanding of              •	 What are the demographics of both employees and clients?
        everyone’s next steps.                                           •	 Are leaders flexible with employees, or do they like to
     •	 Attitudes are positive following a discussion.                       micromanage?
     •	 Both sides challenge each other with constructive criticism      • 	 What unwritten rules are in place?
        and questions.                                                   • 	 How does the company approach change?
     •	 The focus is both long-term goals and the future, and            • 	 What traditions does the company have?
        the past is only brought up if it assists with planning for      • 	 How are employees rewarded?
        the future.                                                      • 	 What are the company’s top three business values?

     There is a common long-term vision. While part of                   Planning and implementing an MA is an intricate process, but it
     effective communication means determining long-term goals           can be an exciting opportunity if leaders take the time to choose the
     and a successful future, the right company should also share a      right company carefully. By starting early, evaluating all facets of a
     similar long-term vision. When its vision is completely off-base    potential merger or acquisition and keeping communication at the
     from yours, it is likely the MA will fall through; however,        forefront, the likelihood that you can be part of the 15 to 30 percent
     when the two align, the combined long-term vision will make         MA success rate will be much greater. LE



Leading Edge                                                                                                                                  11
Sikich LLP




Client Spotlight: MRC Polymers
Founded in 1980 on the southwest side of         coatings and paint, grinding
Chicago, MRC Polymers began with a vision        them and formulating them
of environmental stewardship—keeping             with additives to meet
plastics out of landfills by turning them        customers’ specifications.
into high-end durable products. Since the        To ensure quality control at
company’s inception, it has recycled more        each stage, the company
than 300 million pounds of plastic, and          performs a check when the
today, it is recycling more than 50 million      product arrives, as well as
pounds annually.                                 in-process and final testing.
    MRC Polymers specializes in closed-              Since 2006, MRC
loop recycling, meaning the company              Polymers has partnered
takes customers’ scrap plastics, such as         with Sikich for its human
old vehicle bumpers and water bottles,           resources, tax and auditing needs. Sikich                    Want to get an inside look at MRC
and preps the plastic so it can be molded        has cultivated a relationship with the                   Polymers and learn more about how Sikich
back into those same products. MRC               company that provides the Sikich team                    added value to the company? Watch the
Polymers’ process includes sorting the           a deep understanding of how it can help                  client spotlight video at www.sikich.com/
scrap plastics, washing them to remove           MRC Polymers achieve its goals.                          client-spotlight.




Industry Updates
Keeping abreast with statistics, trends and industry developments allows you to identify risks and uncover opportunities in the market. With
better insight into the competitive landscape, you can make more informed, strategic decisions and gain a competitive edge. Our quarterly
industry updates offer intelligence from First Research* and focus on the critical facts that affect your day-to-day business.


               REAL ESTATE                                                                HEALTH CARE
               Home affordability at historic highs – The National                        Health care reform already entrenched in
               Association of Realtors’ (NAR) housing affordability                       hospitals – Whether the Supreme Court upholds the
               index reached an all-time high early in 2012, according                    Patient Protection and Affordable Care Act or strikes it
to Investment Weekly News, indicating the average family had double        down, hospitals have already implemented changes required by the
the income needed to purchase a typical home. The index hit 206;           law, according to CFO Magazine. If the law is struck down, hospitals
an index of 100 means an average household has enough income to            can’t simply go back to the way things used to be done because
purchase a median-priced single-family home, assuming a 20-percent         of the infrastructural changes regarding payment, capital, care
down payment and a mortgage payment equal to 25 percent of gross           decisions and reimbursement, financial experts say. In particular,
income. NAR projects the affordability index will remain above 200 for     payment bundling, in which a procedure is priced at a flat rate and
the remainder of 2012, boding well for buyers and their agents. But        hospitals decide how to parcel out payment, is already leading
even with favorable pricing, purchases still depend on buyers’ ability     to significant changes in how CFOs run their hospitals. The move
to obtain financing.                                                       toward paying doctors for outcomes rather than individual instances
                                                                           of care is also gaining momentum.
                                                                           *Industry intelligence from First Research, a division of Hoover’s (a DB company).
                                                                           	Data Published: May 14, 2012




12                                                                                                                                                     summer 2012
bits
Team players in demand by
employers, survey says
                                                 
If you value having your employees conduct themselves as team
players who place their full focus on satisfying customers, you’re
in good company. According to a recent survey by OI Partners,
about 70 percent of the companies contacted listed those two
qualities as what they most desire in workers.
   Following in third and fourth place are the qualities of
                                                                          available
                                                                                                 pieces
                                                                          Free NSC cell phone policy kit

                                                                          A cell phone policy kit for employers has
                                                                          been updated recently by the National
                                                                          Safety Council to assist companies with
                                                                          implementing their cell phone policies. The
                                                                          kit is available free on the NSC website.
                                                                             “Employees who use their cell phones
motivating and engaging others in their jobs (68 percent) and             while driving expose themselves to a
achieving success in a “critical few objectives” (62 percent).            significant safety risk that they are seemingly willing to accept,” says
   Two out of three employers reported they have implemented              David Teater, director of transportation initiatives. “This risk applies to
programs in the past year to retain some of their most                    all employees, not just commercial drivers or other employees whose
                                    talented workers, according           work involves driving, such as field salespeople or service technicians.”
                                    to the survey.                           A recent National Highway Traffic Safety Administration survey
                                       Companies reward their             found drivers cite work-related communications as a reason to use
                                    most valuable workers with            phones while driving.
                                    raises in salaries and benefits,         The NSC says employers who expect employees to use cell phones
                                    tuition reimbursement, and            while driving as part of their business must recognize that doing so
                                    provide coaching and cash             exposes employees to preventable crash risk.
                                    bonuses depending on the                 The Cell Phone Policy Kit is available for download at cellphonekit.
                                    level of the employee, the            nsc.org. It includes resources for executives, guides for the
                                    survey found.                         implementation team and educational materials for employees.




What’s your marketing ROI?
To really know if you are getting your money’s        3. How are we managing financial risk
worth out of your marketing efforts, you have         in our marketing plans?
to understand the full impact of marketing            For successful communication, you may set risk
according to, “Measuring Marketing’s Worth,”          parameters that enable some changes in the
in McKinsey  Co.’s McKinsey Quarterly.               marketing mix but limit the total shift in any
   There are five questions executives should         given year.
ask to see if they are getting the maximum            4. How are we coping with approaching
return on their investment.                           added complexity in the marketing
1. What exactly influences our                        organization?
consumers today?                                      You’ll require a number of specialists, and you’ll
Companies are conscious of the growing                need somebody who both integrates marketing
importance of touch points, such as favorable         efforts across channels and focuses on the
consumer reviews, but don’t understand the true       bottom line. Finally, you’ll need absolute clarity
magnitude of their effects.                           in processes, roles and responsibilities.
2. How accurate is our marketing                      5. What metrics should we track given
judgment?                                             our options?
Formulate hypotheses about the impact of              Try measuring the impact of advertising on
changes to your marketing mix and then seek           consumer recall, the perceptions of the business
analytical evidence.                                  and sales leads and revenue.

Leading Edge                                                                                                                                       13
Stem the rising cost
of working caregivers
With more Americans caring for an elderly
relative, workplace support is vital                           By Leslie Stevens-Huffman




                  A
                              ccording to a Gallup poll, more        educated workers hire outsiders to care for
                              than one in six American workers       aging family members. A survey by Genworth
                              provides care for an elderly or        Financial shows that overwhelmingly,
                              disabled family member, relative or    Americans want to receive long-term care in
                              friend. All told, these overtaxed      their homes. In addition, the median annual
                  moonlighters miss 126 million workdays each        cost for a nursing home is $81,030. Nearly
                  year, costing American businesses an               one-third of working caregivers are in a
                  estimated $25.2 billion in lost productivity.      professional occupation, with another 12
                     Of course, that doesn’t include the cost of     percent each in service and management
                  stress-related illnesses or disability claims or   roles. Other professions such as installation/
                  the tab for administering employee leave           repair, transportation and construction make
                  programs like the Family and Medical Leave         up less than 5 percent each of caregivers. If
                  Act. Frankly, it’s hard to tally the financial     left unabated, the rise of working caregivers
                  impact of this burgeoning subgroup because         could impact the performance of key
                  28 percent of affected employees say their         departments and succession planning.
                  employer is unaware of their situation.               An informal data review is a quick, cost-
                     “Employees who care for someone with a          effective way to estimate the number of
                  long-term illness such as dementia or              caregivers in your employee population and
                  Alzheimer’s endure so much stress, they often      their associated impact on the bottom line.
                  end up choosing between their two jobs,” says      Compare your company’s absenteeism rates,
                  Jennifer Antkowiak, a news anchor for              productivity levels and medical claims to other
                  Pittsburgh’s KDKA-TV and founder of                organizations as higher claims for depression
                  Jennifer Cares, a company aimed at helping         or chronic illnesses such as heart disease and
                  caregivers. “Consequently, companies incur the     diabetes could signal the need for intervention.
                  cost of hiring and training a new employee,           Finally, establish a baseline to track the
                  when it’s possible to reduce turnover by           near-term impact of caregiver support
                  offering caregivers flexibility and support.”      programs because it may take several years to
                                                                     reduce health risks, improve well-being and
                  Assess the impact                                  stem the rising cost of employee health care.
                  Although most working caregivers are female           “It’s hard to gauge the total impact of
                  and older than age 40, companies that              working caregivers without taking a formal
                  employ a younger workforce aren’t immune           survey,” Antkowiak says. “Employees may not
                  to the impact. Gen-Xers and Gen-Yers often         think of themselves as caregivers if they
                  provide part-time care for a grandparent or        occasionally leave early to take a relative to a
                  extended family member, and when you               doctor’s appointment or therapy session, but
                  account for everyone across the entire             those trips add up.”
                  support chain, it isn’t unusual for caregivers
                  to account for 50 to 75 percent of a               Offer targeted support programs
                  company’s total workforce.                         Small changes in human resources policies
                     Don’t assume professionals or highly            and an enlightened management team can


14                                                                                                    summer 2012
strategic




                                                         Key facts:
                                                                                                         Mid-year tax
                                                         •	One in six workers provide care               planning
                                                            to either a family member or
                                                            friend.
                                                         •	 Caregivers are forced to miss a
                                                                                                         The clock is ticking on
                                                            combined 125 million workdays                favorable estate tax
                                                            each year.
                                                         •	 28 percent of caregivers say
                                                                                                         rates and exemptions
                                                            their employer is not aware of               By Leslie Stevens-Huffman
reduce caregiver stress and turnover without
                                                            their situation.                             Your 2012 summer vacation should
increasing costs. Several companies have
instituted work-life balance programs such as                                                            include time for year-end tax planning as
flextime, job sharing and telecommuting,                 How you can help                                a host of favorable estate tax rates and
while others have reallocated wellness dollars           •	 Assess the need for programs to
                                                                                                         exemptions are set to expire on Dec. 31.
toward initiatives that cater to the unique                 assist caregivers in your
                                                                                                         Unless you act soon, individual filers
needs of working caregivers.                                workplace.
                                                                                                         could forego the opportunity to avoid gift
   According to a recent survey, the four                •	 Tailor your wellness program to
                                                            help caregivers manage their                 taxes on up to $5.12 million and couples
wellness benefits most frequently offered by
companies are online wellness information,                  own health better.                           on up to $10.24 million, when the
educational tools or resources, fitness center           •	Sponsor workplace seminars on                 exemptions are indexed for inflation.
discounts and printed wellness information.                 end-of-life topics such as estate                Worse yet, procrastination could
   Impactful choices for caregivers include                 planning.                                    result in the unnecessary payment of
stress reduction, healthy eating and time                •	Institute flexible hours for your             estate taxes at a rate as high as 55
management—because caregivers are so busy                   employees.                                   percent on real estate, stocks, bonds
caring for others, they tend to neglect their                                                            and cash in excess of $1 million if the
own health.
                                                                                                         federal gift tax reverts as scheduled.
   Because working caregivers don’t have time
to ferret out community support or resources,                                                                “There’s no point in waiting until after
invite employees and their families to hear         tools to initiate a proactive dialogue.”             the November election because we
speakers from nonprofits and government                Once the issue of working caregivers is no        have no idea what Congress will do,”
agencies that offer information on grief and        longer taboo, line managers need the authority       advises Rob Babek, partner-in-charge of
bereavement counseling, hospice, Meals On           to effect change by offering employees part-         the Los Angeles office of Marcum LLP,
Wheels and traveling nurses. Better still, ask      time schedules, unpaid leave or telecommuting.       a member firm of the Leading Edge
a qualified professional to chair an onsite
                                                                                                         Alliance.
support group.                                      Measure hard and soft cost savings
                                                                                                             Babek notes the capital gains tax rate
   Amy Lieberman, president of Minneapolis-         Although measuring the return on investment
based Estate Matters LLC, says companies            from HR policy changes and wellness                  is also set to increase at the end of the
should host panel discussions featuring financial   initiatives targeted at caregivers is challenging,   year. He says taxpayers should consider
planners, estate attorneys and physicians           even a modest investment should yield an             selling highly appreciated stocks and
because caregivers often face financial issues      immediate boost in program participation             gifting the money to a charity or heir to
and gut-wrenching end-of-life decisions.            rates, employee morale and attendance.               avoid paying more in capital gains taxes.
   “Having clear end-of-life instructions,             However, the true measure of increased                Finally, if you own highly appreciated
health care directives and a durable power of       efforts to support working caregivers is often
                                                                                                         real estate such as a home or vacation
attorney reduces emotional turmoil as a             evidenced by improved esprit de corps.
                                                                                                         property, you can maintain ownership
family member ages,” says Lieberman, whose             “Caregivers feel guilty about missing work
firm helps families deal with caregivers and        and they’re afraid of losing their jobs,”            and avoid estate taxes by gradually
other service professionals. “Moreover,             Antkowiak says. “But fear can be replaced by         transferring ownership to your children
companies can reduce the future impact of           confidence and loyalty once the issue is out in      and grandchildren through a family
our aging population by giving employees the        the open.” LE                                        limited liability company.


Leading Edge                                                                                                                                     15
Business in Vietnam
Understanding
hiring and
investment
rules are key
to a successful
venture
Dezan Shira  Associates




E
            arlier in its development process
            than many countries, Vietnam is
            learning from other countries’
            reform experiences and utilizing its
            late mover advantage in                 Myanmar and Vietnam have reduced nearly             Unlike the ROs, the branch is entitled to do
technology introduction. While not a large          99 percent of tariffs to less than 5 percent, as    business in Vietnam, although the law
country in terms of area, Vietnam’s                 of June 2011.                                       prohibits it from carrying out commercial
longitudinal breadth and variations in terrain                                                          activities other than those stated in the parent
allow the country to simultaneously support a       What investment vehicles are                        company’s business license.
wide range of industries. As labor costs rise       available in Vietnam?
elsewhere, many investors look to Vietnam,          The Law on Investment provides for three            What about taxes?
where labor costs are, for example, estimated       basic forms of direct investment by foreign         Vietnam’s standard corporate income tax rate is
to be 50 percent lower than China.                  investors: joint ventures enterprises, 100-per-     25 percent for both domestic and foreign-
   With a reasonably steady 7-percent GDP           cent foreign-owned enterprises and various          invested enterprises. Value-added tax is levied
growth per year average during the last decade,     contractual forms. The contractual forms            at three rates: the 0-percent rate applies
Vietnam is nimble as it continues to shape its      include business cooperation contracts, build-      generally to exported goods and services, the
market-oriented socialist economy, and major        operate-transfer contracts, build-transfer-oper-    5-percent rate applies to 15 categories of
foreign investors continue to prioritize their      ate contracts and build-transfer contracts.         essential goods and services and the 10-percent
investments into the country. Coca-Cola, for        Business cooperation contracts, for example,        rate is applicable to other goods and service.
example, has said it plans to invest $200 million   are agreements between foreign investors and        The Vietnam government has abolished tax on
in Vietnam by 2013, adding onto its $280            Vietnamese partners to cooperate on specific        profit repatriation for overseas investors, and
million investment during the past 10 years.        business activities.                                personal income tax is levied at seven
Many small and medium enterprises are                  Regulated by the Commercial Law,                 progressive rates from 3 to 35 percent.
following in step, acting on the business           representative offices (ROs) and branch offices        Interestingly, ROs are not subject to
potential that Vietnam holds for companies of       are also allowed in Vietnam. Similar to other       taxation in Vietnam, and their yearly
all sizes and a variety of industries.              countries, ROs cannot carry out commercial          compliance requirements are relatively limited.
   One of Vietnam’s greatest advantages today       activities (only activities like market research    This means using an RO for first-step
is its membership with the Association of           and liaison activities), but unlike in other        operation support is much more convenient in
Southeast Asian Countries and accompanying          countries (such as China), ROs are permitted        Vietnam than it is in other jurisdictions (such
free trade benefits. More than 99 percent of        to hire staff directly and there is no cap on the   as China) and the cost of being legal in
tariffs among ASEAN-6 countries have been           number of local and expatriate employees a          Vietnam is relatively cheap (a key point for
reduced to 0 percent, while Cambodia, Laos,         representative office can hire in Vietnam.          many SMEs).


16                                                                                                                                         summer 2012
What is the status of manufacturing                  monthly salary, which will rise to 22 percent in   signed between the employer and the
                                                       zones in Vietnam?                                    2014, according to a timeline laid out in the      Vietnamese employee who is planned to
                                                       Approximately 40 percent of foreign direct           2006 Law on Social Insurance.                      replace this particular foreign employee
                                                       investment in Vietnam goes into                         The second type of minimum wage is used         following his or her departure.
                                                       manufacturing zones, and these zones generate        for employees in all non-state enterprises            In addition, a foreigner working for an
                                                       more than 30 percent of the nation’s total           based on zones as defined by the government.       overseas enterprise with a commercial
                                                       industrial production and 20 percent of its          The minimum wage in these zones varied             presence in Vietnam can be internally
                                                       export value, according to the Ministry of           from approximately $67 to $96 a month (as of       transferred to the operation in Vietnam if at
                                                       Industrial Planning. Manufacturing zones             October 2011).                                     least 20 percent of the total number of the
                                                       include industrial, economic, export processing         A 13th month salary is usually applied as a     managers, executive directors and experts in
                                                       and high-tech. Firms investing in these zones        kind of annual bonus by both local and foreign     the commercial presence in Vietnam are
                                                       in Vietnam enjoy preferential policies issued        companies in Vietnam for employees working         Vietnamese citizens.
                                                       by the government, as well as other advantages,      with the company for at least a year.                 Prior to July 5 and Jan. 5 each year,
                                                       such as modern infrastructure and the                Employees will often receive it together with      employers are required to report their use of
                                                       availability of utility services compared to areas   their 12th month salary or at the beginning of     foreign labor to the Department of Labor,
                                                       outside of the zones.                                the following year. In addition, there is also a   Invalids and Social Affairs office and the
                                                          In February 2012, Prime Minister Nguyen           special bonus called Lunar New Year bonus or       relevant authorities of industrial zones,
                                                       Tan Dung asked local authorities to suspend          Tet bonus, often paid to employees before they     economic zones, export-processing zones and
                                                       the licensing of new industrial, export-             leave for the Lunar New Year holiday as a way      hi-tech parks. In addition, before Dec. 15 each
                                                       processing and economic zones in a move to           of motivating and maintaining staff. The           year, employers are required to register their
                                                       improve the management and efficiency of             amount of the bonus depends on the company         demand for foreign labor for the next year. LE
                                                       existing zones. Zone development plans               and employee performance.
photo upper left: Luciano Mortula / Shutterstock.com




                                                       through 2020 are being reviewed and revised                                                             Dezan Shira  Associates, a Leading Edge Alliance
                                                       in 2012.                                             What are the limitations on hiring                 Firm, specializes in foreign direct investment,
                                                                                                            non-Vietnamese?                                    providing business advisory, tax, accounting, payroll
                                                       What about wages and social                          Employers in Vietnam can hire an unlimited         and due diligence services to multinationals
                                                       insurances?                                          number of foreigners as long as a local hire       investing in Vietnam, China, Hong Kong, India and
                                                       In Vietnam, there are two kinds of                   cannot fill the position and the employees         Singapore. Established in 1992, the firm is a
                                                       minimum wages.                                       meet requirements to work as managers,             leading regional practice in Asia with 20 offices in
                                                          The first type, the common minimum wage           executive directors and experts.                   five jurisdictions, employing more than 170
                                                       (approximately $50 a month as of April 2012),           However, the employer must have a training      business advisory and tax professionals.
                                                       is used to calculate the social contribution for     program as required by the government for          Sections of this article were drawn from the
                                                       all enterprises, as well as salaries for employees   Vietnamese employees to enable them to take        recently released book, Doing Business in Vietnam.
                                                       in state-owned organizations and enterprises.        over these positions in the future. An employer
                                                       The total minimum employer Social Security           requiring a work permit extension for a            To contact the firm please email vietnam@dezshira.
                                                       contribution in Vietnam is 21 percent of             foreigner must provide a training contract         com or visit www.dezshira.com.


                                                       Leading Edge                                                                                                                                                  17
on the bookshelf
Business Books for the Beach

                                               Executive Economics:                                 Your Brain and
Welcome to the summer
                                               Ten Tools for Business                               Business: The
edition of “On the                             Decision Makers                                      Neuroscience of
Bookshelf,” with volumes                       Shlomo Maital                                        Great Leaders
                                               Free Press                                           Srinivasan Pillay
on corporate social media,                     286 pages                                            FT Press
economic theory, road-                         Many executives shun                                 288 pages
testing entrepreneurial                        economic theory because                              Pillay, a psychiatry
                                               they consider it impractical                         professor at Harvard
business ideas before diving                   in the daily business world. In Executive            Medical School and a
into them, neuroscience                        Economics, Shlomo Maital demystifies                 certified executive coach, explains how the
                                               economics, showing how most business                 workings of the brain shape a person’s capacity
as it relates to business                      decisions can be boiled down to two simple           to be an effective business leader. Pillay asserts
leadership, and business                       questions: “What is it worth?” and “What must        the brain’s functions control executives’ ability
leadership itself.                             I give up to get it?” Maital explains how            to project intangibles like fairness, trust and
                                               economic theory can be used to improve               openness in their daily interactions with
                                               executives’ decision-making about fundamental        employees, customers and colleagues. Your
                                               issues like what to produce, how to produce it,      Brain and Business contains a wealth of
The Executive’s
                                               how much of it to make, how much to charge           research-supported insights into how a better
Guide to
                                               for it and how to make the best use of business      understanding of neuroscience can be applied
Enterprise
                                               resources like time, labor and capital.              to negotiating deals, managing change,
Social Media
                                                                                                    improving relationships and effectively
Strategy: How                                                                                       coaching people to achieve higher levels of
Social Networks                                The New Business                                     performance.
are Radically                                  Road Test: What
Transforming                                   Entrepreneurs and                                    HBR’s 10 Must Reads
Your Business                                  Executives Should                                    on Leadership
Mike Barlow,                                   Do Before Writing a                                  Peter Drucker, et al.
David Thomas                                   Business Plan (3rd                                   Harvard Business
Wiley                                          Edition)                                             Review Press
204 pages                                      John Mullins                                         240 pages
Tweet. Post. Upload. Download. Around          FT Press                                             The featured article in the
the clock, 24/7/365, social media is the       336 pages                                            latest installment of
dominant way young people communicate,         Launching a business is a tall order. To have a      Harvard Business Review’s
and it is quickly heading toward becoming      shot at success, the entrepreneur must have          celebrated 10 Must Reads series is “What
the dominant way virtually everyone            talent, capital and a well-researched plan. But      Makes an Effective Executive” by the late Peter
communicates. Many forward-thinking            even with those essentials, if the basic concept     Drucker. The editors of HBR have combed
business executives have jumped on the         for the business is flawed, failure is inevitable.   through hundreds of articles on leadership and
social media bandwagon. This book will         The New Business Road Test shows readers how         picked the 10 they consider to be the most
help bring those who haven’t up to speed on    to determine whether their fundamental               useful to help executives maximize their
how to develop an effective corporate social   business concept is feasible before they sink        organization’s performance. Topics include
media strategy. The Executive’s Guide to       their life’s savings, not to mention their life,     drawing strength from adversity, increasing
Enterprise Social Media Strategy is based on   into a new enterprise. The third edition             self-awareness, crediting others for one’s
interviews with leading thinkers at dozens     includes a new version of The 7 Domains              success, managing with tough empathy,
of corporations, including IBM, Salesforce.    Model, updated case studies, a rewritten             encouraging intelligent risk-taking, setting an
com, Accenture, Intuit, Newell Rubbermaid,     Industry Analysis Checklist and a new author-        organization’s direction, motivating others to
HR Block and the Mayo Clinic.                 run companion website.                               excel and provoking positive change. LE

18                                                                                                                                      summer 2012
Sikich and other members of the
Leading Edge Alliance are leaders in
many key markets, including:
                                                                                  The Leading Edge Alliance is an international professional
Alabama                     India                        Palestine
                                                                                  association of independently owned accounting and consulting firms.
Albania                     Indiana                      Panama
Afghanistan                 Indonesia                    Paraguay                 The Alliance enables member firms to access the resources of a
Argentina                   Iowa                         Paris                    multibillion dollar global professional services organization, providing
Atlanta                     Ireland                      Peru
Australia                   Israel                       Philadelphia             business development, professional training and education, and peer-to-
Austria                     Italy                        Phoenix                  peer networking opportunities nationally and globally, around the corner
Azerbaijan                  Jordan                       Philippines
                                                                                  and around the world.
Bahrain                     Kansas                       Pittsburgh
Baltimore                   Kazakhstan                   Poland
Bangladesh                  Kenya                        Providence               Members are quality firms who are very successful, have deep client
Belgium                     Knoxville                    Puerto Rico
Bolivia                     Korea                        Richmond                 relationships, and strong ties to the community. The Alliance provides
Boston                      Kuwait                       Reno                     members with an impressive combination: the comprehensive size and
Brazil                      Las Vegas                    Romania
                                                         Russian Federation
                                                                                  scope of a large multinational company while offering their clients the
British Virgin Islands      Latvia
Buffalo                     Lebanon                      San Francisco            continuity, consistency and quality service of a local firm. Member firms
Bulgaria                    Lexington                    Saudi Arabia             have access to extensive teams of business advisors – a peer-to-peer
Cayman Islands              London                       Scotland
Chattanooga                 Los Angeles                  Seattle                  connection that provides the right business solutions for clients.
Chicago                     Luxembourg                   Senegal
Chile                       Macedonia                    Serbia
China                       Madison, WI                  Singapore
Cincinnati                  Malaysia                     Slovakia
Cleveland                   Malta                        Slovenia                 The Leading Edge offers:
Colombia                    Mauritius                    South Carolina
Croatia                     Memphis                      Spain                    •	 Access to extensive teams of accounting professionals and business
Cyprus                      Mexico                       Sweden                      advisors—a peer-to-peer connection that provides the right solutions
Czech Republic              Miami                        Switzerland
                                                                                     for clients.
Dallas                      Michigan                     Taiwan
Dayton                      Minneapolis/St. Paul         Thailand                 •	 Innovative, practice-proven strategies for improving performance in
Denver                      Missouri                     Tokyo                       management, business processes, finance, operations, information
Dominican Republic          Moldova                      Toronto
Ecuador                     Montenegro                   Tucson                      technology and marketing.
Egypt                       Montreal                     Tunisia                  •	 A leading knowledge resource for multi-disciplinary information and
El Salvador                 Morocco                      Turkey
                                                                                     industry-specific expertise responsive to clients’ unique needs.
Finland                     Nashville                    Ukraine
Fort Lauderdale             Nebraska                     United Arab              •	 The Alliance offers accounting, consulting and tax services through a
Ghana                       Netherlands                  Emirates                    global alliance of firms with over 18,323 professional staff, more than
Germany                     New Orleans                  Uganda
Greece                      New Jersey                   Uruguay                     1,600 partners and over 23,518 staff in 455 offices.
Guatemala                   New York                     U.S. Virgin Islands      •	 The Leading Edge Alliance offers global business advisory expertise
Harrisburg, PA              New Zealand                  Venezuela
                                                                                     and experience with innovation, progressiveness and quality.
Hartford                    North Carolina               Washington, D.C.
Hong Kong                   Norway                       Vietnam
Honolulu                    Orange County, CA            Virginia/West Virginia
Houston                     Oregon
Hungary                     Pakistan                                              To find out more about The Leading Edge Alliance, visit
                                                                                  www.LeadingEdgeAlliance.com or contact Karen Kehl-Rose,
        Visit LeadingEdgeAlliance.com for a detailed listing of member firms.     president, at +1 630.513.9814 or kkr@The-LEA.com.

Leading Edge                                                                                                                                                19
Sikich LLP Corporate Office
1415 W. Diehl Road, Suite 400
Naperville, IL 60563
(877) 279-1900
www.sikich.com



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Advice & information to help manage your business

  • 1. summer 2012 published by Sikich LLP Advice & information to help you manage your business take action! Stop writing plans and start acting Plus Working caregivers | Business in Vietnam
  • 2. Advice & information to help you manage your business Great Decisions Equal Success Definitely Different.® The decisions you make as a leader affect every single aspect of your We may not look like your typical business. They impact all of your stakeholders, the workplace culture and accounting firm. That’s because Sikich is environment and the company’s bottom line, and continued success relies anything but typical. upon you making the best possible business decisions. We understand each business, organization The process of making great decisions is much more than placing words or phrases and industry is unique and needs to in a pros and cons list—it’s a two-part process with multiple steps that might seem approach situations differently. For more tedious but is necessary. The first part involves taking steps prior to making the than 30 years, Sikich has leveraged its decision: defining the problem or situation, identifying the possible solutions and, business consulting expertise to transform perhaps most importantly, analyzing those solutions to determine what makes the and adapt to changing times. By setting new most sense for your business. Without taking the time to go through each step standards for improved performance, we thoroughly, the risk you take of making an ineffective decision increases. have redefined the way our clients do The second part of the decision-making process begins with actually selecting the business. Our clients like the convenience of solution you feel is best for the business. Whether it’s the one that has the most pros working with one partner who is able to provide a full range of services and or is most cost-effective, the decision should be one you can communicate to your appreciate the different voices, views and stakeholders, implement with few to no problems and evaluate on a regular basis. perspectives of a team that is focused on With all the facets of organizations, making decisions that lead to success can be the execution of long-term strategic goals. challenging. Whether you need to explore decisions related to rebranding your company, strategize tax planning or revamp an employee recruitment and retention We are ready to make a difference for you. plan, Sikich offers a multitude of managed services that can help you make great decisions and guide your company to continued success. • Accounting & Assurance • Business Software & IT Services Respectfully, • Business Valuation • Dispute Advisory Services • Graphic Design & Marketing Services • Human Resource Consulting James A. Sikich, CPA • Investment Banking & Corporate Finance CEO & Managing Partner • Performance Measurement • Retirement Plan Services • Tax Services SUBSCRIPTION UPDATE • Wealth Management Complete this form and fax to Samantha Staniszewski at (630) 499-7474 or e-mail to sstaniszewski@sikich.com. Please update your subscription list as follows: ■ Change address ■ Subscribe ■ Unsubscribe from Leading Edge Name __________________________________________________________________ Chicago | Decatur | Denver Title ___________________________________________________________________ Indianapolis | Naperville Company _______________________________________________________________ Rockford | Springfield | St. Louis Address ________________________________________________________________ (877) 279-1900 | www.sikich.com City _____________________________ State ___________________ Zip ____________ Phone __________________________________ Email __________________________ Facebook: facebook.com/sikichllp Copy this form as necessary for multiple requests. Twitter: twitter.com/sikichllp twitter.com/sikich_tech twitter.com/sikich_hr Securities are offered through Sikich Corporate Finance LLC, a registered broker dealer with the Securities Exchange Commission and a member of FINRA/SIPC. Advisory services offered through Sikich Financial, a Registered Investment Advisor. General securities offered through Triad Advisors, Member FINRA/SIPC. 2 summer 2012
  • 3. volume 12 • issue 4 • summer 2012 Leading Edge www.LeadingEdgeAlliance.com contents The Leading Edge Alliance is an interna- tional professional association of inde- pendently owned accounting and con- sulting firms. The Leading Edge Alliance enables member firms to access the resources of a multibillion-dollar global professional services organization, providing business development, pro- fessional training and education, and peer-to-peer networking opportunities nationally and globally, around the cor- ner and around the world. features Members are quality firms who are suc- cessful, have deep client relationships, and strong ties to the community. The 4 Take action Alliance provides members with an impressive combination: the compre- Stop writing plans and start executing hensive size and scope of a large mul- tinational company while offering their clients the continuity, consistency and quality service of a local firm. 14 Stem the rising cost of working caregivers Member firms have access to extensive With more Americans caring for an elderly relative, teams of business advisors—a peer-to- peer connection that provides the right workplace support is vital business solutions for clients. To find out more about the Alliance, contact Karen Kehl-Rose, president, at 16 Business in Vietnam +1 630.513.9814 or kkr@The-LEA.com. Understanding hiring and investment rules Leading Edge Advisory Committee are key to a successful venture Tricia Egry / Alpern Rosenthal George Brust / Lurie Besikof Lapidus Co., LLP Jen Lemanski / PKF Texas departments Gary Voth / PKF Texas Karen Kehl-Rose / The Leading Edge Alliance 9 Outsource versus in-house: In affiliation with How going to the pros can save your company money Smart Business Content Marketing www.sbnonline.com Ann M. Gynn / Editor 10 Building a better business Danielle Toth / Associate Editor Stacy Vickroy / Art Director with Microsoft Dynamics AX Andrea Jager / Graphic Designer 11 Five signs you’re merging with Leading Edge is published four times per year by Smart Business Content Marketing, or acquiring the right company 835 Sharon Drive, Suite 200, Cleveland, OH 44145. (440) 250-7000, (800) 988-4726, FAX (440) 250-7001, www.sbnonline.com. Periodicals postage paid at Cleveland, Ohio. 12 Client Spotlight: MRC Polymers / Industry Updates IRS Treasury Regulations require us to inform you that any tax advice contained in the body of this communication was not intended or written to be used, and cannot be used, by 13 Bits Pieces the recipient for the purpose of avoiding pen- alties that may be imposed under the Internal Revenue Code or applicable state or local tax law provisions. 18 On the Bookshelf Leading Edge 3
  • 4. 4 summer 2012
  • 5. cover feature take action! Stop writing plans and start executing By Leslie Stevens-Huffman B usiness planning is an annual rite of passage across corporate America in which executives travel to a remote location, lock themselves in a conference room and fill a binder with solutions to every conceivable business challenge. But given today’s turbulent business environment and restricted resources, the plan often gathers dust on a shelf as execution takes a backseat to the rush of daily activities. “When I assess failure in business strategies, very often it’s because the organization never got started; they never took the first step in the execution process,” says Dave Brock, president and CEO of Partners in EXCELLENCE, a business consulting firm. Brock’s observation matches the findings of a survey by Ernst Young that reveals 66 percent of corporate strategies are never executed. Although the financial fallout of ill-fated plan implementation is hard to assess, according to Dun Bradstreet, there were 81,616 business failures in the United States during the 12 months ending September 2010. Experts cite a lack of innovation, market research, sales and funding and poor cash flow control as common reasons for business demise, but they’re quick to point out that all of these pitfalls can be avoided by planning. continued on page 6 Leading Edge 5
  • 6. hanging fruit­ the top two or three goals — that provide the biggest bang for the buck,” Hebert says. Precise and deliberate execution Jamie Dimon, CEO of JPMorgan Chase, “A lack of foresight and an once said: “I’d rather have a first-rate unwillingness to change is why execution and second-rate strategy any time than a brilliant idea and mediocre most mid-market companies fail.” management.” If managers are the key to execution, why are so many failing? For starters, it’s tough work. continued from page 5 “Execution requires sharp, focused action Nimble, streamlined plans After listing the pluses and minuses of and dealing with details and dirty realities, Mega plans were the rage in the 1990s. each goal and conducting a preliminary not the dreams,” Brock says. Unfortunately, they were usually outdated by evaluation, Hebert recommends a formal An analysis of the reasons for business the time they were finished, and prioritization methodology called the Pareto plan failure reveals poor execution of basic implementation was infeasible if not 80/20 rule. The Pareto theory states 80 fundamentals. Although cascading goals and impossible. A svelte, nimble plan, covering no percent of business problems are based on 20 building mindshare across the enterprise are more than a three-year horizon, has percent of the causes, so theoretically, regarded as highly effective tactics, few supplanted the 1990s’ behemoth because it’s resolving the 20 percent improves overall employees have access to the overall plan and easier to implement and can be adapted on performance. A Pareto analysis utilizes root- fewer still understand it. the fly. cause identification and a scoring index to The challenge is that employees have to be Savvy executives build mindshare for their help planners avoid personality conflicts and dissatisfied with their current situation and ideas from the outset by soliciting input from biased decisionmaking while identifying the understand the consequences of maintaining various stakeholders during the creative most impactful issues. the status quo before they’re willing to process. They anticipate the need for For example, if a company wants to undergo change. accountability by weaving interim action increase sales by improving customer “Everyone has to understand the long- steps, tangible measurements and required satisfaction, planners analyze customer term ramifications of flat sales or poor outcomes into every strategy. Finally, they complaints, look for root causes, identify the customer service because you can’t wake up recognize change is critical so they set the biggest drivers of dissatisfaction and consider one day and change it,” Hebert says. “A lack stage for an arduous journey by espousing a range of solutions. Opening a call center on of foresight and an unwillingness to change realistic expectations and acknowledging Saturday mornings might receive the highest is why most mid-market companies fail.” transformation is difficult but necessary. score if it has the greatest capacity to increase Worse yet, 60 percent of human resources “A long-term plan is essential because it satisfaction and sales at the lowest cost. and information technology organizations forces managers to execute strategies that will “Today, companies have limited time and develop departmental plans that aren’t impact the company down the road,” says resources, so they need to tackle the low- linked to the organization’s strategy, and 60 Byron Hebert, CPA, CTP, director of Entrepreneurial Advisory Services for PKF Texas, a member firm of the Leading Edge The impact of poor execution Alliance. “But for implementation purposes, a larger plan should be broken down into • 90 percent of well-formulated strategies fail due to poor execution manageable 12-month segments that focus (Harvard Business School Press). on the achievement of two to three goals.” Brainstorming is still the preferred way to • 70 percent of chief executive officer failures come not as a result of poor get a plethora of ideas on the table, but strategy but of poor execution (Fortune magazine). selecting the top two or three requires • 66 percent of corporate strategy is never executed (Ernst Young). discipline, shrewd evaluations and data- driven analysis. 6 summer 2012
  • 7. cover feature percent of companies undermine accountability by failing to link their Good deeds strategies to the annual budget. Failing to give line managers individual goals or engage them in the design and rewarded implementation process can cause them to resist change and halt the execution process in Maximize your CSR investments by creating true value its tracks. Plus, rogue managers are likely to create incompatible departmental goals if they Executives have traditionally viewed and prospective customers by don’t understand their role or responsibilities corporate social responsibility as an sponsoring medical research. in driving the organization’s plan. obligation rather than an opportunity, but Small to mid-size firms can create Every manager needs a personal one-page that sentiment is changing amid growing synergistic value by partnering with a local plan that spells out the current situation and evidence connecting CSR efforts to nonprofit that has the bandwidth and his or her 12-month goals and tasks, Hebert says. Short plans serve as a handy quick bottom line improvements. expertise to turn a community event into a reference guide and accountability tool by A study by the Network for Business meaningful experience or by offering allowing executives to conduct random Sustainability suggests that aligning unique pro-bono services to specific checks and recognize top performers. your company’s CSR initiatives with your segments of the population. For instance, To facilitate implementation and boost mission and business objectives can a publisher of a science and technology accountability Hebert advocates an substantially increase customer loyalty. journal provides a school-on-wheels to adaptation of the plan-do-check-act method, In fact, a company with a market value children in underserved areas, while the also known as the Deming cycle, which is a process used to implement new ideas in a of roughly $48 billion generated faculty at a local business college offers controlled way. Managers cascade individual $17 million more in average profits in free advisory services to budding goals to employees, create a list of clearly subsequent years after a modest entrepreneurs. defined action steps and then check the increase in its CSR ratings. results. Following the review, managers can “Balancing CSR with business Create positive impressions stay the course, tweak the strategy or go back improvements can be tricky,” says Eliza Innovative companies have ventured to the drawing board. Clark, principal with Paydirt LLC, a beyond standard promotional fare such Although employees tend to focus on sustainability consulting firm based in as T-shirts and press releases; they’re goals and activities that yield personal rewards, 70 percent of middle managers and Minneapolis. “You have to be completely cutting through the communications more than 90 percent of front-line employees transparent about your motives and clutter by posting smart phone videos have compensation that is not linked to the make a concerted effort to emphasize and photos of participants on their corporate strategy. Providing individual and outcomes.” website and using social media to team incentives and rewarding employees as broadcast the bona fide impact of CSR the company passes key milestones helps Take strategic initiatives events. They’re also turning employees everyone stay enthusiastic and motivated. Instead of sponsoring 25 random events, into ambassadors by allowing them to Yet the biggest factor of all may be large companies are saving money and Tweet and post updates regarding CSR executive inattention. Executives need to serve as a catalyst for change by maintaining improving their visibility by funding a few initiatives on Facebook. their focus and passion until the mission is strategic causes that mesh with their “The problem with taking a traditional accomplished. business objectives. In some cases, approach to communications is that a “Poor business plan execution is often they’re leveraging internal marketing press release is neither memorable nor caused by executive ADD,” says Jay Turo, expertise by aligning their corporate and valuable,” says Clark. “Companies have co-founder and CEO of Growthink, a CSR brands and eliminating the cost of to be completely genuine and transparent strategic advisory and investment banking hiring an outside PR firm. in order to prove they’re making a firm. “They become distracted by a bright shiny object, like opening a new market or For example, an agricultural company difference and earn the opportunity to making an acquisition, and forget to execute.” has joined the fight against hunger while maximize their return on CSR continued on page 8 a health insurer is appealing to current investments.” Leading Edge 7
  • 8. cover feature 4 3 continued from page 7 The best strategy implementers know their 1 2 limitations, appoint an executive sponsor for every major goal and engage cross-functional execution teams around each strategic objective and supporting initiative. Team members double as plan ambassadors who facilitate communications, foster intradepartmental synergies and inject a The four phases of the plan-do-check-act cycle healthy dose of peer pressure. “The first step is always the most difficult,” Plan: Identify and analyze the problem. Brock says. “Don’t focus on the entire action Do: Develop and test a potential solution. plan; it can be overwhelming. Focus on the Check: Measure the effectiveness of the solution and improvement opportunities. first step. Once you get past this point, somehow the next steps seem to come easier.” Act: Implement the improved solution. Prod, promote and persevere Accountability is the mantra for 2012 and Although we live in a society that thrives Reflect and renew beyond because every employee has to meet on instant gratification, don’t give up too It’s hard to maintain intensity and focus his or her individual performance objectives easily or alter the plan at the first sign of over an extended period, so take an for the organization to succeed. failure. It takes time to massage change occasional sojourn, solicit employee “Most of all, execution demands through an organization, and accountability feedback and assess the effectiveness of accountability,” Brock says. “Otherwise, suffers when employees’ goals and priorities plan-related activities, communications and people will spend endless hours developing shift by the hour. For example, Hewlett- incentive programs. strategies du jour because it doesn’t require Packard had a tough time digesting the Conduct employee surveys and focus the hard, dirty work or the accountability.” Compaq acquisition after initially wooing groups to analyze previous implementation At a minimum, executives should conduct customers by touting low prices and then efforts, expose gaps and foster a spirit of monthly plan reviews with their team and abandoning that strategy to focus on continuous improvement. Do employees middle managers and follow up every week customer service. have the tools and training they need to to ensure the timely completion of line “There’s a tendency to over-adapt when execute the plan? Do they understand the managers’ critical action steps. the plan is strategically correct,” Turo says. importance and urgency of the mission? “Executives have to be pig headed about “Sometimes you have to persist and continue What are the issues that prevent them from it and follow up every day, otherwise, your to execute until the market forces shift.” achieving their goals? employees won’t think you’re serious and If a strategic error has occurred, executives Review the strategic plan development they’ll be distracted by other things,” need to acknowledge the failure, shoulder the process and create a sense of ownership by Turo says. blame and resist the temptation to launch a giving more employees the chance to Create a culture of accountability by witch hunt. Instead, emphasize the need for participate. Estimate return on investment by reporting progress on key initiatives in real evolution, recalibrate your goals and set the comparing incentive expenditures and plan time, whether good or bad, so employees tone by pressing forward. administration costs to incremental increases don’t make excuses or surmise failure is an To further establish accountability, executives in revenues and profits. option. Post progress charts on the company often engage a neutral third party or consultant Finally, compare the actual results to your intranet, blog about the results and keep the to assist with plan design and implementation original goals to see how far you’ve come or if goals in the forefront by hosting executive because outsiders have the courage to offer you’ve veered off course. Although this may roundtables and chatting with employees in unbiased opinions and the tenacity to crack the seem like a no-brainer, less than 20 percent of the halls and cafeteria. whip without fearing reprisal. companies review the results of Execution can falter if frontline employees Consultants can provide executive implementation efforts, acknowledge errors sense a disparity in accountability, so coaching and management expertise and and learn from their mistakes. Despite communicate everyone’s goals and review organize informational exchanges with execution’s inherent difficulties, executives have executive and departmental achievements at leaders from other industries. no choice but to stop writing and master it. monthly meetings. Encourage new behaviors “Change often originates outside the “Executives need to understand that there’s and build synergy toward the plan by organization because executives are so no easy fix,” Hebert says. “Plan implementation recognizing top performers, celebrating small consumed with managing the here and now, needs to be part of the daily routine because wins and asking employees to grade the they can’t see the forest for the trees,” the only way to eat an elephant is one bite at a company’s efforts. Hebert says. time.” LE 8 summer 2012
  • 9. inside: • Building a better business with Microsoft Dynamics AX • Five signs you’re merging with or acquiring the right company • Client Spotlight / Industry Updates Outsource versus in-house: How going to the pros can save your company money F rom marketing and information technology to human resources and being used for areas of the business that directly them. Part of developing and nurturing these relationships drive revenue. If you own is what professionals call a accounting, organizations today a construction company, “value-add.” Professionals will are outsourcing a number of the in-house employees proactively look for ways to services in order to focus on that generate revenue give you more value for your their core business areas and are the sales people and money in hopes that you will gain access to top-quality those working in the field. form a long-term partnership. professionals. There is one other Investors would rather For example, if you outsource big reason why companies are see you pay salary for one a large-scale marketing project, now turning to outside of these positions instead such as a website redesign, a professionals to do their work— of someone working in professional might include a to save money. IT simply because IT new logo or suggestions for It sounds contradictory— professionals are not better website content. When paying someone to save money— directly influencing revenue—or you’re getting these as added but when you look at the bottom development is great, as so the investors think. value, you’re saving money line, saving money is exactly employees bring back their because you’re technically not what you are doing. Think about new knowledge and skills to Reduce expenses. When you paying for those services. the basics of what it takes to hire the company, it can be costly. outsource to the professionals, internal employees for any jobs. Attending conferences and other you can find reduced costs on Stop paying for unnecessary You have to pay for their salary, on-site events can cost companies all sorts of products or services tasks. Although great employees paid time off, insurance several hundred dollars in they need in order to do the job will do their best not to perform premiums and any possible registration fees alone, and while for you. After all, they’ve likely unnecessary tasks, duties such retirement contributions, plus the many webinars are now free, the been in the industry for quite as checking and responding to additional cost of infrastructure highest-quality ones still charge some time and have built up email, organizing files and reading and utilities, such as computers, for participation. By outsourcing those connections. For example, newsletters do happen. By hiring other office equipment and a position, you’ve eliminated any because HR professionals buy so someone outside the company to electricity used at their costs associated with continued often from vendors, outsourcing perform a certain service, you are workstations. education. your HR efforts may result in immediately eliminating the costs Those are all obvious expenses, reduced benefits rates because associated with unnecessary or but there are plenty of other Free up money for your they often can get them at a day-to-day tasks. ways companies can save by specialties. If you lead a discounted price. outsourcing certain services: pharmaceutical company, it Furthermore, if you need to All companies have a talent or doesn’t make sense to spend purchase a specific software product to share with the world, Training adds up. Every excessive amounts of money program in order to complete the and nothing should take away time your company hires a for in-house accounting or tax in-house job effectively, an from the possibilities they can new employee, it is likely he or planning. Instead, you can hire a outsourced professional probably offer. By spending money on the she will have to participate in firm to crunch the numbers for already has the necessary necessities related to your some sort of training program. you and use the leftover capital technology and tools, thus company—rather than what does Whether it’s two weeks or two for a department that truly eliminating that expense from not directly influence your months, it’s time for both the matters to what your company your books. growth—you are helping to build new employee and a trainer, and does, such as research and your capital even more. time equals money. development. Find the value-add. Outsourced professionals can Professionals are continually provide not only world-class In-house employees often Gratify current investors looking to build solid working knowledge and skills but also want or require continued and gain new ones. Investors relationships with the companies plenty of ways to save money in education. Though professional want to see the company’s capital that outsource services to the long run. LE Leading Edge 9
  • 10. Building a better business with Microsoft Dynamics AX W hen selecting an enterprise resource planning (ERP) solution, it is important to not Q. How is Microsoft Dynamics AX different from Microsoft Dynamics AX can provide these companies with enhance control of processes and projects and fuel expansion into other ERP solutions? industry-specific capabilities to new territories and services. only think about how a solution A. I’ve been working with help them design, produce and will benefit your company’s Microsoft Dynamics AX for the deliver high-quality products to Q. What is an example of a bottom line but also how it will past 10 years. Because many their customers. company that used Microsoft get you there. We sat down with companies have unique business Dynamics AX, and what were Larry Cohn, managing partner in processes that require unique Q. Manufacturers in the results? Sikich’s Denver office, to find out solutions, they can find a particular face a number A. Before using Microsoft how companies can reach their tremendous amount of value in of challenges today. How Dynamics AX, a world leader in goals with one ERP solution, Microsoft Dynamics AX. The can Microsoft Dynamics AX vacuum and ceramic seal solutions Microsoft Dynamics AX. solution itself is extremely agile help them overcome some was operating across three and intuitive—it’s meant to of these challenges and continents with each country Q. What is an ERP solution, conform to your business rather achieve sustainability goals? operating on a different ERP and how does it help than your business conforming to A. Manufacturers face the system. Its goal was to provide a companies? the solution. The RoleTailored perennial need to meet and beat single technology solution that A. The term ERP dates user interface, for example, has low-cost producers in developing would help it increase sales, back to 1990. It is commonly preconfigured roles in the countries, along with an improve customer service and used today to mean a fully solution that are based increasing focus on business reduce operating costs. Specifically, comprehensive business software specifically on what users may growth. Every day, they confront it wanted to achieve increased solution used by manufacturers need to do. So, rather than challenges related to product sales with decreased headcount, and distributors to help them selecting a general ERP solution, quality, business integration, increased capacity production, manage organizational needs customers can get a complete on-time delivery, evolving supply improved inventory management in their entirety—from back business management solution chain initiatives and improved and reduced lead times for office (accounting and financials) that is shaped precisely for them customer service. Manufacturers customer quotes. and operations (manufacturing, with Microsoft Dynamics AX. need solutions that empower It looked for a partner that supply chain and inventory them to streamline, monitor and could help it not only implement management) to sales (quotes Q. For what kind of company control the entire production and the software but achieve these and orders) and management do you recommend this service cycle. Microsoft goals as well. It chose to partner reports. solution, and why? Dynamics AX can help with Sikich after receiving A. Sikich has a strong focus and component, sub-assembly and recommendations from both Q. What is Microsoft very deep experience with whole-system manufacturers Microsoft and existing Microsoft Dynamics AX? manufacturing companies. increase operational visibility, Dynamics AX customers and went A. Microsoft Dynamics AX is live at three sites within six an ERP solution that contains a months—on time and on budget. number of robust features After being live for four months, designed to help companies the company has seen a 4-percent make effective business increase in manufacturing capacity, decisions. It does so by 7-percent reduction in inventory, automating and streamlining 13-percent increase in order financial, customer relationship quantity (not including headcount) and supply chain processes, and and 11-percent reduction in lead the solution has rich, multi- time for quotes. LE functional modules and a user- friendly interface designed to For more information on Microsoft meet the needs of both mid- Dynamics AX and how it can help sized companies and large, your company reach long-term goals, complex environments. visit www.sikich.com. 10 summer 2012
  • 11. Sikich LLP Five signs you’re merging with or acquiring the right company M ergers and acquisitions (MA) have been taking place for decades, yet even the most recent studies have shown MA failure rates anywhere between 70 and 85 percent. As these transactions can be complex and confusing, it is no wonder why more are not successful. However, those sense to all stakeholders. Employees, investors, the community and organizations that are fostering solid relationships and moving anyone else with an interest in your company will know what the forward with successful deals are doing something right, and company values, how it will operate and what may be different after while MAs should take into account more than just the the transaction (including how it may affect them). Additionally, the following advice, leaders can start with these five signs you’re right company will demonstrate long-term and forward thinking, merging with or acquiring the right company: rather than looking to quickly fix a short-term problem. Both sides address any potential problems early. All Both companies are willing to help. It is not a secret that MAs MA transactions are bound to experience hiccups throughout are hard work. In fact, the complexities of these transactions are a big the process. However, when both sides can openly discuss reason why many do not work out—there’s simply too much for one potential problems early, there is more time to strategize a person or company to do. That is why the right company will help game plan to get through those issues when the time comes. you out. From participating in department meetings to developing Whether those issues relate to management style, employee a new business plan, the right company will offer its leaders the benefits, finances or something else, bringing it up early allows opportunity to step away from day-to-day work in order to strategize both companies enough time to decide how to solve the the transition. The right company may also offer mid-level managers problem and relay any new developments to those involved in and staff the opportunity to help out in an effort to integrate fully, the deal. provide opinions and understand the value of the transaction. Communication is good. When you’re dealing with a new The two cultures are compatible. The most common reason for MA venture, the right company will not only communicate a failed MA is often cited as incompatible cultures. Even though well but will do so often. This does not only refer to its it’s possible to blend two different cultures, your company may save communication with your company—although that is crucial a lot of time and headaches by finding a company that already has for a successful MA—but also to how both companies a similar—or at least compatible—culture. This ensures one culture communicate with their stakeholders. Here are some ways to does not become the dominant culture, which can result in negativity tell if communication is going well: and no sense of belonging. Though comparing cultures goes deeper than these seven questions, if a company’s answers are similar to • Both sides are specific when discussing their needs and yours, it might be the right company with which to get involved. wants—everyone should be on the same page. • All conversations end with a clear understanding of • What are the demographics of both employees and clients? everyone’s next steps. • Are leaders flexible with employees, or do they like to • Attitudes are positive following a discussion. micromanage? • Both sides challenge each other with constructive criticism • What unwritten rules are in place? and questions. • How does the company approach change? • The focus is both long-term goals and the future, and • What traditions does the company have? the past is only brought up if it assists with planning for • How are employees rewarded? the future. • What are the company’s top three business values? There is a common long-term vision. While part of Planning and implementing an MA is an intricate process, but it effective communication means determining long-term goals can be an exciting opportunity if leaders take the time to choose the and a successful future, the right company should also share a right company carefully. By starting early, evaluating all facets of a similar long-term vision. When its vision is completely off-base potential merger or acquisition and keeping communication at the from yours, it is likely the MA will fall through; however, forefront, the likelihood that you can be part of the 15 to 30 percent when the two align, the combined long-term vision will make MA success rate will be much greater. LE Leading Edge 11
  • 12. Sikich LLP Client Spotlight: MRC Polymers Founded in 1980 on the southwest side of coatings and paint, grinding Chicago, MRC Polymers began with a vision them and formulating them of environmental stewardship—keeping with additives to meet plastics out of landfills by turning them customers’ specifications. into high-end durable products. Since the To ensure quality control at company’s inception, it has recycled more each stage, the company than 300 million pounds of plastic, and performs a check when the today, it is recycling more than 50 million product arrives, as well as pounds annually. in-process and final testing. MRC Polymers specializes in closed- Since 2006, MRC loop recycling, meaning the company Polymers has partnered takes customers’ scrap plastics, such as with Sikich for its human old vehicle bumpers and water bottles, resources, tax and auditing needs. Sikich Want to get an inside look at MRC and preps the plastic so it can be molded has cultivated a relationship with the Polymers and learn more about how Sikich back into those same products. MRC company that provides the Sikich team added value to the company? Watch the Polymers’ process includes sorting the a deep understanding of how it can help client spotlight video at www.sikich.com/ scrap plastics, washing them to remove MRC Polymers achieve its goals. client-spotlight. Industry Updates Keeping abreast with statistics, trends and industry developments allows you to identify risks and uncover opportunities in the market. With better insight into the competitive landscape, you can make more informed, strategic decisions and gain a competitive edge. Our quarterly industry updates offer intelligence from First Research* and focus on the critical facts that affect your day-to-day business. REAL ESTATE HEALTH CARE Home affordability at historic highs – The National Health care reform already entrenched in Association of Realtors’ (NAR) housing affordability hospitals – Whether the Supreme Court upholds the index reached an all-time high early in 2012, according Patient Protection and Affordable Care Act or strikes it to Investment Weekly News, indicating the average family had double down, hospitals have already implemented changes required by the the income needed to purchase a typical home. The index hit 206; law, according to CFO Magazine. If the law is struck down, hospitals an index of 100 means an average household has enough income to can’t simply go back to the way things used to be done because purchase a median-priced single-family home, assuming a 20-percent of the infrastructural changes regarding payment, capital, care down payment and a mortgage payment equal to 25 percent of gross decisions and reimbursement, financial experts say. In particular, income. NAR projects the affordability index will remain above 200 for payment bundling, in which a procedure is priced at a flat rate and the remainder of 2012, boding well for buyers and their agents. But hospitals decide how to parcel out payment, is already leading even with favorable pricing, purchases still depend on buyers’ ability to significant changes in how CFOs run their hospitals. The move to obtain financing. toward paying doctors for outcomes rather than individual instances of care is also gaining momentum. *Industry intelligence from First Research, a division of Hoover’s (a DB company). Data Published: May 14, 2012 12 summer 2012
  • 13. bits Team players in demand by employers, survey says If you value having your employees conduct themselves as team players who place their full focus on satisfying customers, you’re in good company. According to a recent survey by OI Partners, about 70 percent of the companies contacted listed those two qualities as what they most desire in workers. Following in third and fourth place are the qualities of available pieces Free NSC cell phone policy kit A cell phone policy kit for employers has been updated recently by the National Safety Council to assist companies with implementing their cell phone policies. The kit is available free on the NSC website. “Employees who use their cell phones motivating and engaging others in their jobs (68 percent) and while driving expose themselves to a achieving success in a “critical few objectives” (62 percent). significant safety risk that they are seemingly willing to accept,” says Two out of three employers reported they have implemented David Teater, director of transportation initiatives. “This risk applies to programs in the past year to retain some of their most all employees, not just commercial drivers or other employees whose talented workers, according work involves driving, such as field salespeople or service technicians.” to the survey. A recent National Highway Traffic Safety Administration survey Companies reward their found drivers cite work-related communications as a reason to use most valuable workers with phones while driving. raises in salaries and benefits, The NSC says employers who expect employees to use cell phones tuition reimbursement, and while driving as part of their business must recognize that doing so provide coaching and cash exposes employees to preventable crash risk. bonuses depending on the The Cell Phone Policy Kit is available for download at cellphonekit. level of the employee, the nsc.org. It includes resources for executives, guides for the survey found. implementation team and educational materials for employees. What’s your marketing ROI? To really know if you are getting your money’s 3. How are we managing financial risk worth out of your marketing efforts, you have in our marketing plans? to understand the full impact of marketing For successful communication, you may set risk according to, “Measuring Marketing’s Worth,” parameters that enable some changes in the in McKinsey Co.’s McKinsey Quarterly. marketing mix but limit the total shift in any There are five questions executives should given year. ask to see if they are getting the maximum 4. How are we coping with approaching return on their investment. added complexity in the marketing 1. What exactly influences our organization? consumers today? You’ll require a number of specialists, and you’ll Companies are conscious of the growing need somebody who both integrates marketing importance of touch points, such as favorable efforts across channels and focuses on the consumer reviews, but don’t understand the true bottom line. Finally, you’ll need absolute clarity magnitude of their effects. in processes, roles and responsibilities. 2. How accurate is our marketing 5. What metrics should we track given judgment? our options? Formulate hypotheses about the impact of Try measuring the impact of advertising on changes to your marketing mix and then seek consumer recall, the perceptions of the business analytical evidence. and sales leads and revenue. Leading Edge 13
  • 14. Stem the rising cost of working caregivers With more Americans caring for an elderly relative, workplace support is vital By Leslie Stevens-Huffman A ccording to a Gallup poll, more educated workers hire outsiders to care for than one in six American workers aging family members. A survey by Genworth provides care for an elderly or Financial shows that overwhelmingly, disabled family member, relative or Americans want to receive long-term care in friend. All told, these overtaxed their homes. In addition, the median annual moonlighters miss 126 million workdays each cost for a nursing home is $81,030. Nearly year, costing American businesses an one-third of working caregivers are in a estimated $25.2 billion in lost productivity. professional occupation, with another 12 Of course, that doesn’t include the cost of percent each in service and management stress-related illnesses or disability claims or roles. Other professions such as installation/ the tab for administering employee leave repair, transportation and construction make programs like the Family and Medical Leave up less than 5 percent each of caregivers. If Act. Frankly, it’s hard to tally the financial left unabated, the rise of working caregivers impact of this burgeoning subgroup because could impact the performance of key 28 percent of affected employees say their departments and succession planning. employer is unaware of their situation. An informal data review is a quick, cost- “Employees who care for someone with a effective way to estimate the number of long-term illness such as dementia or caregivers in your employee population and Alzheimer’s endure so much stress, they often their associated impact on the bottom line. end up choosing between their two jobs,” says Compare your company’s absenteeism rates, Jennifer Antkowiak, a news anchor for productivity levels and medical claims to other Pittsburgh’s KDKA-TV and founder of organizations as higher claims for depression Jennifer Cares, a company aimed at helping or chronic illnesses such as heart disease and caregivers. “Consequently, companies incur the diabetes could signal the need for intervention. cost of hiring and training a new employee, Finally, establish a baseline to track the when it’s possible to reduce turnover by near-term impact of caregiver support offering caregivers flexibility and support.” programs because it may take several years to reduce health risks, improve well-being and Assess the impact stem the rising cost of employee health care. Although most working caregivers are female “It’s hard to gauge the total impact of and older than age 40, companies that working caregivers without taking a formal employ a younger workforce aren’t immune survey,” Antkowiak says. “Employees may not to the impact. Gen-Xers and Gen-Yers often think of themselves as caregivers if they provide part-time care for a grandparent or occasionally leave early to take a relative to a extended family member, and when you doctor’s appointment or therapy session, but account for everyone across the entire those trips add up.” support chain, it isn’t unusual for caregivers to account for 50 to 75 percent of a Offer targeted support programs company’s total workforce. Small changes in human resources policies Don’t assume professionals or highly and an enlightened management team can 14 summer 2012
  • 15. strategic Key facts: Mid-year tax • One in six workers provide care planning to either a family member or friend. • Caregivers are forced to miss a The clock is ticking on combined 125 million workdays favorable estate tax each year. • 28 percent of caregivers say rates and exemptions their employer is not aware of By Leslie Stevens-Huffman reduce caregiver stress and turnover without their situation. Your 2012 summer vacation should increasing costs. Several companies have instituted work-life balance programs such as include time for year-end tax planning as flextime, job sharing and telecommuting, How you can help a host of favorable estate tax rates and while others have reallocated wellness dollars • Assess the need for programs to exemptions are set to expire on Dec. 31. toward initiatives that cater to the unique assist caregivers in your Unless you act soon, individual filers needs of working caregivers. workplace. could forego the opportunity to avoid gift According to a recent survey, the four • Tailor your wellness program to help caregivers manage their taxes on up to $5.12 million and couples wellness benefits most frequently offered by companies are online wellness information, own health better. on up to $10.24 million, when the educational tools or resources, fitness center • Sponsor workplace seminars on exemptions are indexed for inflation. discounts and printed wellness information. end-of-life topics such as estate Worse yet, procrastination could Impactful choices for caregivers include planning. result in the unnecessary payment of stress reduction, healthy eating and time • Institute flexible hours for your estate taxes at a rate as high as 55 management—because caregivers are so busy employees. percent on real estate, stocks, bonds caring for others, they tend to neglect their and cash in excess of $1 million if the own health. federal gift tax reverts as scheduled. Because working caregivers don’t have time to ferret out community support or resources, “There’s no point in waiting until after invite employees and their families to hear tools to initiate a proactive dialogue.” the November election because we speakers from nonprofits and government Once the issue of working caregivers is no have no idea what Congress will do,” agencies that offer information on grief and longer taboo, line managers need the authority advises Rob Babek, partner-in-charge of bereavement counseling, hospice, Meals On to effect change by offering employees part- the Los Angeles office of Marcum LLP, Wheels and traveling nurses. Better still, ask time schedules, unpaid leave or telecommuting. a member firm of the Leading Edge a qualified professional to chair an onsite Alliance. support group. Measure hard and soft cost savings Babek notes the capital gains tax rate Amy Lieberman, president of Minneapolis- Although measuring the return on investment based Estate Matters LLC, says companies from HR policy changes and wellness is also set to increase at the end of the should host panel discussions featuring financial initiatives targeted at caregivers is challenging, year. He says taxpayers should consider planners, estate attorneys and physicians even a modest investment should yield an selling highly appreciated stocks and because caregivers often face financial issues immediate boost in program participation gifting the money to a charity or heir to and gut-wrenching end-of-life decisions. rates, employee morale and attendance. avoid paying more in capital gains taxes. “Having clear end-of-life instructions, However, the true measure of increased Finally, if you own highly appreciated health care directives and a durable power of efforts to support working caregivers is often real estate such as a home or vacation attorney reduces emotional turmoil as a evidenced by improved esprit de corps. property, you can maintain ownership family member ages,” says Lieberman, whose “Caregivers feel guilty about missing work firm helps families deal with caregivers and and they’re afraid of losing their jobs,” and avoid estate taxes by gradually other service professionals. “Moreover, Antkowiak says. “But fear can be replaced by transferring ownership to your children companies can reduce the future impact of confidence and loyalty once the issue is out in and grandchildren through a family our aging population by giving employees the the open.” LE limited liability company. Leading Edge 15
  • 16. Business in Vietnam Understanding hiring and investment rules are key to a successful venture Dezan Shira Associates E arlier in its development process than many countries, Vietnam is learning from other countries’ reform experiences and utilizing its late mover advantage in Myanmar and Vietnam have reduced nearly Unlike the ROs, the branch is entitled to do technology introduction. While not a large 99 percent of tariffs to less than 5 percent, as business in Vietnam, although the law country in terms of area, Vietnam’s of June 2011. prohibits it from carrying out commercial longitudinal breadth and variations in terrain activities other than those stated in the parent allow the country to simultaneously support a What investment vehicles are company’s business license. wide range of industries. As labor costs rise available in Vietnam? elsewhere, many investors look to Vietnam, The Law on Investment provides for three What about taxes? where labor costs are, for example, estimated basic forms of direct investment by foreign Vietnam’s standard corporate income tax rate is to be 50 percent lower than China. investors: joint ventures enterprises, 100-per- 25 percent for both domestic and foreign- With a reasonably steady 7-percent GDP cent foreign-owned enterprises and various invested enterprises. Value-added tax is levied growth per year average during the last decade, contractual forms. The contractual forms at three rates: the 0-percent rate applies Vietnam is nimble as it continues to shape its include business cooperation contracts, build- generally to exported goods and services, the market-oriented socialist economy, and major operate-transfer contracts, build-transfer-oper- 5-percent rate applies to 15 categories of foreign investors continue to prioritize their ate contracts and build-transfer contracts. essential goods and services and the 10-percent investments into the country. Coca-Cola, for Business cooperation contracts, for example, rate is applicable to other goods and service. example, has said it plans to invest $200 million are agreements between foreign investors and The Vietnam government has abolished tax on in Vietnam by 2013, adding onto its $280 Vietnamese partners to cooperate on specific profit repatriation for overseas investors, and million investment during the past 10 years. business activities. personal income tax is levied at seven Many small and medium enterprises are Regulated by the Commercial Law, progressive rates from 3 to 35 percent. following in step, acting on the business representative offices (ROs) and branch offices Interestingly, ROs are not subject to potential that Vietnam holds for companies of are also allowed in Vietnam. Similar to other taxation in Vietnam, and their yearly all sizes and a variety of industries. countries, ROs cannot carry out commercial compliance requirements are relatively limited. One of Vietnam’s greatest advantages today activities (only activities like market research This means using an RO for first-step is its membership with the Association of and liaison activities), but unlike in other operation support is much more convenient in Southeast Asian Countries and accompanying countries (such as China), ROs are permitted Vietnam than it is in other jurisdictions (such free trade benefits. More than 99 percent of to hire staff directly and there is no cap on the as China) and the cost of being legal in tariffs among ASEAN-6 countries have been number of local and expatriate employees a Vietnam is relatively cheap (a key point for reduced to 0 percent, while Cambodia, Laos, representative office can hire in Vietnam. many SMEs). 16 summer 2012
  • 17. What is the status of manufacturing monthly salary, which will rise to 22 percent in signed between the employer and the zones in Vietnam? 2014, according to a timeline laid out in the Vietnamese employee who is planned to Approximately 40 percent of foreign direct 2006 Law on Social Insurance. replace this particular foreign employee investment in Vietnam goes into The second type of minimum wage is used following his or her departure. manufacturing zones, and these zones generate for employees in all non-state enterprises In addition, a foreigner working for an more than 30 percent of the nation’s total based on zones as defined by the government. overseas enterprise with a commercial industrial production and 20 percent of its The minimum wage in these zones varied presence in Vietnam can be internally export value, according to the Ministry of from approximately $67 to $96 a month (as of transferred to the operation in Vietnam if at Industrial Planning. Manufacturing zones October 2011). least 20 percent of the total number of the include industrial, economic, export processing A 13th month salary is usually applied as a managers, executive directors and experts in and high-tech. Firms investing in these zones kind of annual bonus by both local and foreign the commercial presence in Vietnam are in Vietnam enjoy preferential policies issued companies in Vietnam for employees working Vietnamese citizens. by the government, as well as other advantages, with the company for at least a year. Prior to July 5 and Jan. 5 each year, such as modern infrastructure and the Employees will often receive it together with employers are required to report their use of availability of utility services compared to areas their 12th month salary or at the beginning of foreign labor to the Department of Labor, outside of the zones. the following year. In addition, there is also a Invalids and Social Affairs office and the In February 2012, Prime Minister Nguyen special bonus called Lunar New Year bonus or relevant authorities of industrial zones, Tan Dung asked local authorities to suspend Tet bonus, often paid to employees before they economic zones, export-processing zones and the licensing of new industrial, export- leave for the Lunar New Year holiday as a way hi-tech parks. In addition, before Dec. 15 each processing and economic zones in a move to of motivating and maintaining staff. The year, employers are required to register their improve the management and efficiency of amount of the bonus depends on the company demand for foreign labor for the next year. LE existing zones. Zone development plans and employee performance. photo upper left: Luciano Mortula / Shutterstock.com through 2020 are being reviewed and revised Dezan Shira Associates, a Leading Edge Alliance in 2012. What are the limitations on hiring Firm, specializes in foreign direct investment, non-Vietnamese? providing business advisory, tax, accounting, payroll What about wages and social Employers in Vietnam can hire an unlimited and due diligence services to multinationals insurances? number of foreigners as long as a local hire investing in Vietnam, China, Hong Kong, India and In Vietnam, there are two kinds of cannot fill the position and the employees Singapore. Established in 1992, the firm is a minimum wages. meet requirements to work as managers, leading regional practice in Asia with 20 offices in The first type, the common minimum wage executive directors and experts. five jurisdictions, employing more than 170 (approximately $50 a month as of April 2012), However, the employer must have a training business advisory and tax professionals. is used to calculate the social contribution for program as required by the government for Sections of this article were drawn from the all enterprises, as well as salaries for employees Vietnamese employees to enable them to take recently released book, Doing Business in Vietnam. in state-owned organizations and enterprises. over these positions in the future. An employer The total minimum employer Social Security requiring a work permit extension for a To contact the firm please email vietnam@dezshira. contribution in Vietnam is 21 percent of foreigner must provide a training contract com or visit www.dezshira.com. Leading Edge 17
  • 18. on the bookshelf Business Books for the Beach Executive Economics: Your Brain and Welcome to the summer Ten Tools for Business Business: The edition of “On the Decision Makers Neuroscience of Bookshelf,” with volumes Shlomo Maital Great Leaders Free Press Srinivasan Pillay on corporate social media, 286 pages FT Press economic theory, road- Many executives shun 288 pages testing entrepreneurial economic theory because Pillay, a psychiatry they consider it impractical professor at Harvard business ideas before diving in the daily business world. In Executive Medical School and a into them, neuroscience Economics, Shlomo Maital demystifies certified executive coach, explains how the economics, showing how most business workings of the brain shape a person’s capacity as it relates to business decisions can be boiled down to two simple to be an effective business leader. Pillay asserts leadership, and business questions: “What is it worth?” and “What must the brain’s functions control executives’ ability leadership itself. I give up to get it?” Maital explains how to project intangibles like fairness, trust and economic theory can be used to improve openness in their daily interactions with executives’ decision-making about fundamental employees, customers and colleagues. Your issues like what to produce, how to produce it, Brain and Business contains a wealth of The Executive’s how much of it to make, how much to charge research-supported insights into how a better Guide to for it and how to make the best use of business understanding of neuroscience can be applied Enterprise resources like time, labor and capital. to negotiating deals, managing change, Social Media improving relationships and effectively Strategy: How coaching people to achieve higher levels of Social Networks The New Business performance. are Radically Road Test: What Transforming Entrepreneurs and HBR’s 10 Must Reads Your Business Executives Should on Leadership Mike Barlow, Do Before Writing a Peter Drucker, et al. David Thomas Business Plan (3rd Harvard Business Wiley Edition) Review Press 204 pages John Mullins 240 pages Tweet. Post. Upload. Download. Around FT Press The featured article in the the clock, 24/7/365, social media is the 336 pages latest installment of dominant way young people communicate, Launching a business is a tall order. To have a Harvard Business Review’s and it is quickly heading toward becoming shot at success, the entrepreneur must have celebrated 10 Must Reads series is “What the dominant way virtually everyone talent, capital and a well-researched plan. But Makes an Effective Executive” by the late Peter communicates. Many forward-thinking even with those essentials, if the basic concept Drucker. The editors of HBR have combed business executives have jumped on the for the business is flawed, failure is inevitable. through hundreds of articles on leadership and social media bandwagon. This book will The New Business Road Test shows readers how picked the 10 they consider to be the most help bring those who haven’t up to speed on to determine whether their fundamental useful to help executives maximize their how to develop an effective corporate social business concept is feasible before they sink organization’s performance. Topics include media strategy. The Executive’s Guide to their life’s savings, not to mention their life, drawing strength from adversity, increasing Enterprise Social Media Strategy is based on into a new enterprise. The third edition self-awareness, crediting others for one’s interviews with leading thinkers at dozens includes a new version of The 7 Domains success, managing with tough empathy, of corporations, including IBM, Salesforce. Model, updated case studies, a rewritten encouraging intelligent risk-taking, setting an com, Accenture, Intuit, Newell Rubbermaid, Industry Analysis Checklist and a new author- organization’s direction, motivating others to HR Block and the Mayo Clinic. run companion website. excel and provoking positive change. LE 18 summer 2012
  • 19. Sikich and other members of the Leading Edge Alliance are leaders in many key markets, including: The Leading Edge Alliance is an international professional Alabama India Palestine association of independently owned accounting and consulting firms. Albania Indiana Panama Afghanistan Indonesia Paraguay The Alliance enables member firms to access the resources of a Argentina Iowa Paris multibillion dollar global professional services organization, providing Atlanta Ireland Peru Australia Israel Philadelphia business development, professional training and education, and peer-to- Austria Italy Phoenix peer networking opportunities nationally and globally, around the corner Azerbaijan Jordan Philippines and around the world. Bahrain Kansas Pittsburgh Baltimore Kazakhstan Poland Bangladesh Kenya Providence Members are quality firms who are very successful, have deep client Belgium Knoxville Puerto Rico Bolivia Korea Richmond relationships, and strong ties to the community. The Alliance provides Boston Kuwait Reno members with an impressive combination: the comprehensive size and Brazil Las Vegas Romania Russian Federation scope of a large multinational company while offering their clients the British Virgin Islands Latvia Buffalo Lebanon San Francisco continuity, consistency and quality service of a local firm. Member firms Bulgaria Lexington Saudi Arabia have access to extensive teams of business advisors – a peer-to-peer Cayman Islands London Scotland Chattanooga Los Angeles Seattle connection that provides the right business solutions for clients. Chicago Luxembourg Senegal Chile Macedonia Serbia China Madison, WI Singapore Cincinnati Malaysia Slovakia Cleveland Malta Slovenia The Leading Edge offers: Colombia Mauritius South Carolina Croatia Memphis Spain • Access to extensive teams of accounting professionals and business Cyprus Mexico Sweden advisors—a peer-to-peer connection that provides the right solutions Czech Republic Miami Switzerland for clients. Dallas Michigan Taiwan Dayton Minneapolis/St. Paul Thailand • Innovative, practice-proven strategies for improving performance in Denver Missouri Tokyo management, business processes, finance, operations, information Dominican Republic Moldova Toronto Ecuador Montenegro Tucson technology and marketing. Egypt Montreal Tunisia • A leading knowledge resource for multi-disciplinary information and El Salvador Morocco Turkey industry-specific expertise responsive to clients’ unique needs. Finland Nashville Ukraine Fort Lauderdale Nebraska United Arab • The Alliance offers accounting, consulting and tax services through a Ghana Netherlands Emirates global alliance of firms with over 18,323 professional staff, more than Germany New Orleans Uganda Greece New Jersey Uruguay 1,600 partners and over 23,518 staff in 455 offices. Guatemala New York U.S. Virgin Islands • The Leading Edge Alliance offers global business advisory expertise Harrisburg, PA New Zealand Venezuela and experience with innovation, progressiveness and quality. Hartford North Carolina Washington, D.C. Hong Kong Norway Vietnam Honolulu Orange County, CA Virginia/West Virginia Houston Oregon Hungary Pakistan To find out more about The Leading Edge Alliance, visit www.LeadingEdgeAlliance.com or contact Karen Kehl-Rose, Visit LeadingEdgeAlliance.com for a detailed listing of member firms. president, at +1 630.513.9814 or kkr@The-LEA.com. Leading Edge 19
  • 20. Sikich LLP Corporate Office 1415 W. Diehl Road, Suite 400 Naperville, IL 60563 (877) 279-1900 www.sikich.com return service requested