Charlie Oshman, Co-founder & CEO

1. REONOMY SIIA PRESENTATION
© 2010 REonomy All Rights Reserved.
REonomy
December 2010 2011
January 590 Madison Avenue, 21st Floor
New York, NY 10022
212.521.4137

2. Mission
2
REonomy’s mission is to revolutionize the
commercial real estate, related debt, and commercial
real estate backed securities investments industries
by providing industry professionals with easy to
access and actionable investment data and analytics
that are necessary to make accurate evaluation, loan,
trading and investment decisions.
Confidential

3. Target Markets
3
Collective CRE Market Covering >$11t in assets
~450k licensed commercial real estate brokers
280,000 mortgage bankers (The Mortgage Bankers Association)
9,757 RE focused institutional investment organizations
Bond traders and analysts, investment banks & loan originators
Private investors, developers, insurers, appraisers
Raw Data Market: Securities Analytics Market:
CRE brokerages currently paying $3k‐ CRE backed securities analytics and
ratings
$11k/broker/yr. for data
Institutional investors, investment
CRE brokerages, institutional banks, loan originators & bond
investors, mortgage bankers, and loan traders spend hundreds of thousands
originators currently spend $30k‐ of dollars on bond or securities
analytics and ratings
$100k/analyst/Yr. for data
Addressable Market Size: $2.5 BB Addressable Market Size: > $1 BB
Confidential

4. MARKET CONTEXT
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Market Challenges REonomy Solution
Data availability, quality, latency, Solve all data issues
& structure issues
Unified, single‐source reference
Antiquated providers of single
raw data types
Extrapolate new critical data
Wild inaccuracies – garbage into
Streamlined & de‐specialized
models, garbage out
research tools and analytics
Cost‐prohibitive & inefficient
Extremely cost effective
Confidential

5. Data Samples
5
Confidential

6. Data Samples
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Confidential

7. Data Samples
7
Confidential

8. Data Samples
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Confidential

9. SOLUTION OVERVIEW
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Industry “fragmented” Raw Data Feeds REonomy Proprietary Database Server REonomy Self‐Service Reporting and
capturing National, State and Local and Reporting and Analytics Data Analysis User Interface.
Data. Application Server.
Data Category: Source(s):
REIT Properties & Mortgage Financials Division of Federal Government
Parcel Data Division of Municipal Government REonomy
Entity Incorporation Filings Division of State Government REonomy Proprietary
Securitized Mortgage Over 60 Banks Proprietary Reporting and
Phone Numbers Phonebook Directories
Database Analytics App Server
Rent Control Status Division of State Government
Title Documents Division of Municipal Government
Server
Middle‐Market Mortgage Title Documents
Middle‐Market Mortgage Purchase ‐ $0.23/record of 4 data points
Building Permits & Violations Division of Municipal Government
Cross Referenced Trend Analysis
Property Taxes Division of Municipal Government
Real Property Income & Expense Division of Municipal Government
Unified Analytics
Space Availability ‐ For Lease Hundreds of Websites & Companies Aggregated Historical Analysis
Space Availability ‐ For Sale Hundreds of Websites & Companies Automated Market Analysis
Rolling Sales Division of Municipal Government Categorized Correlation Analysis
Tenant Information Phonebooks, Entity Search, Banks, Research
Cleansed REonomy Index™ Current Sample Reports:
Repurposed Data Raw Data
Intelligent Information Algorithm based
Physical characteristics of building and lot, breakout of space
usage
Itemized income and expense data, and comprehensive space
usage
Owner information – LLC and Name
Extensive Tax information, including city assessment values
All title documents including land data
Product demo and detailed data architecture available upon request
Product demo and detailed data architecture available upon request Complete zoning, landmark and air rights information
Debt performance, property occupancy, itemized income data,
effective gross income
Securitized property’s operating expenses, net operating
income and the debt service coverage ration for each tranche of
debt
Other….
Confidential

10. MARKET DATA ADVANTAGES
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REonomy PropertyShark CoStar Trepp Loopnet
Data Types
Complete Property Data • •
Commercial For‐Sale & For‐Lease Listings • 1
•₁ • •
CMBS Data • •
Property Performance Financials •
Middle Market Mortgage Parties • •
Middle Market Loan Maturity Date •
Middle Market Mortgage Interest Rate •
Middle Market Mortgage Loan Amount • •
Owner Names & Contact Information • • •
Entity Ownership •
Building Permits₂ • •
Property Taxes • • •
Property Setups • • •
Sales Comparables • • • •
Retail Leasing Comparables •
Commercial Lease Comps • •
Integrated 3‐D Data‐Mapping •
Property Photos • • • • •
Major Tenant s/f • • •
Lot Maps • •
₁ ‐ PropertyShark only provides limited data in NYC.
₂ ‐ Where available.
Confidential

11. FUNCTIONAL ADVANTAGES
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REonomy PropertyShark CoStar Trepp Loopnet
Research & Analytical Tools
Customizable Financial Models •
Early Property Default Risk Identifier •
Bank Loan Search •
Market/Sub‐Market Status Analyses •
Trend Identification •
Trend Correlation Analyses •
Investment Carrying Cost Analysis
Tenant Placement Analysis
Heuristic Analyses •
Entity Portfolio Assembler •
1031 Exchange Property Identification •
Generate Targeted Property Cold Call Lists • •
3‐D Bulk Study Rendering Analysis •
Property Physical Health Grading •
Mapping ‐ Exploratory & Plotting •
Mobile Property Reports •
White‐Label Data Integration Platform •
APIs •
Confidential

12. BUSINESS MODEL
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Pricing Model
SaaS, Tiered data packages ‐ $140‐$250/seat/month
Multi‐Tiered (Premium) data delivery packages
Strictly company or division‐wide subscriptions
Future Products
CMBS & TLBS analytics
Portfolio risk analysis
CMBS & TLBS ratings as NRSRO
Commercial REIT coverage
REonomy Market Index™
Additional Revenue Streams
Data services for investment advisory firms
Confidential

13. Overview
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Company Overview
Self-service data solution & SaaS analytics platform
Commercial real estate under increased regulation and market stress – strong need
for better data and quality decision tools
Strong customer value proposition with no switching costs
What We Want
Strategic Partners
Investors
Contact
Charles Oshman Office: 212.521.4137
Co‐Founder & CEO 590 Madison Avenue, 21st Floor
coshman@reonomy.com New York, NY 10022
Confidential