Anzeige
Anzeige

Más contenido relacionado

Anzeige
Anzeige

signmesh snapshot - tech of tomorrow (that’s already here)

  1. snapshot tech of tomorrow (that’s already here) Explore the best of technology. See what kind of new tech advancements are already up and running in industries such as: beauty, fashion, entertainment, food & nutrition, automotive, health and cities & living. SIGNMESH.COMSNAPSHOTAPRIL2018
  2. introduction INTRODUCTION Technology is embedded in everything we do, improving the ways we live, work, and experience the world. Blockchain, voice interfaces, advanced AI, self- driving cars. It seems everybody is starting to work around these promising technologies. Equally interesting are more futuristic technologies that are already here and already working for us. Check out the examples of amazing tech we already have in place today across different industries. In this report, we will explore the following areas: • Beauty • Fashion • Entertainment • Food & nutrition • Automotive • Health • Cities & living
  3. content 1 technological status quo 2 tech of tomorrow 3 what’s the takeout? CONTENT
  4. technological status quo INTRODUCTION 1 4
  5. Technology today is reshaping what is possible and enabling every company to explore and experiment to completely change their existing business models INTRODUCTIONTECHNOLOGICALSTATUSQUO
  6. On technology: “There’s a new obligation— and a new opportunity—for companies to engage with people differently.” @PaulDaugh, Accenture CTIO INTRODUCTIONTECHNOLOGICALSTATUSQUO
  7. Across industries, the next generation of intelligent solutions is moving into physical environments. INTRODUCTION Source: Accenture TECHNOLOGICALSTATUSQUO
  8. tech of tomorrow INTRODUCTION 2
  9. beauty Technology that helps tailor customer’s experiences with their favorite brands. New tech is making consultations with brands a more structured and data-driven process. TECHOFTOMORROW
  10. “The purchase is not the end-game anymore. It’s about engagement with the brands… it's about the lifetime value of your customers.” L'Oréal's chief retail officer Marc- Alexandre Risch  For the sake of that engagement, brands are incorporating technology that's either flashy or confusing, but surely aiming at engaging beauty INTRODUCTION Source: Fashionista TECHOFTOMORROW
  11. The New, Digital Face Mask Beauty brand Foreo launched the Foreo UFO at this years CES, a device that fits in the palm of a hand and delivers a face mask beauty treatment in a novel way. Instead of placing the mask over the face, a small mask is put into the device - dubbed “Smart Masks” which then applies it to the person’s skin. Users are able to control the device via an accompanying app on their smartphone, varying settings including light intensity (for LED light therapy treatments), heating, cooling and intensiveness of T-Sonic pulsations. Source: http://signme.sh/1s3xtcepe TECHOFTOMORROW
  12. Mini Beauty Lab For The Home Romy Paris developed a miniature lab designed for home use, to create personalized serums based on user data. The Romy Paris Miniturized Laboratory operates together with an app which monitors the users’ routine, taking into account their activity and environment. The data is then fed into the device, which creates a personalized skincare serum for the individual. Every person gets a unique combination of ingredients for the most personalized product. Source: http://signme.sh/m55ffI-VV TECHOFTOMORROW
  13. Incubating the Future of Beauty L'Oréals cross-functional innovation team is leading the way in tech- beauty developments. New releases from the incubator include a Smart Hairbrush that diagnoses the quality and needs of your hair as you brush it, along with Le Teint Particulier a foundation that will be technological matched to your skin-type. Source: http://signme.sh/cLPCrLqcR TECHOFTOMORROW
  14. fashion Fashion and technology will inevitably become one. Smart fabrics and tech-powered shoe laces are just the beginning. TECHOFTOMORROW
  15. “There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space.” “And the interest in mutual: fashion designer Karl Lagerfeld, Chanel's creative director, has expressed his love for tech by experimenting with partially 3D-printed pieces and runway shows that simulate a rocket launch. He's not the only one either. Zac Posen, with help from fashion house Marchesa, worked with IBM's Watson supercomputer to create a cognitive dress that lights up and changes colors based on activity on social media.” INTRODUCTION Source: Engadget TECHOFTOMORROW
  16. The Future of Wearables Reebok's project Woven into the Future, collaborating with designer Joe Doucet, incorporates GPS devices into gloves for runners and cyclists that navigate with light and touch. The Woven into the Future gloves user Flexweave, a material engineered by Reebok for durable and lightweight fit comfort for athletic wear. Doucet uses the material to turn it into fingerless gloves that include directional technology and makes it function as navigation systems. Source: http://signme.sh/zs_e3025N TECHOFTOMORROW
  17. Solar Powered Clothing Researchers in China and the USA have developed fibres that can generate energy with the wearers movement.  The ‘Smart Textile’ is constructed from low-cost polymer fibres coated with conducting metals, that safely generate and change the textile. The fibres are woven together much like a tapestry, and can be worn as an item of clothing that will generate energy based on the wearers exposure to sun, and movement throughout the day. Source: http://signme.sh/Wdy4SJbBU TECHOFTOMORROW
  18. Fashion’s First Virtual Influencer The first computer generated influencer in fashion is a virtual avatar who has her own social media presence and personality. Named Miquela Sousa she is based in Los Angeles and is a Brazilian/Spanish model and musician, but refuses to reveal who is behind her creation. She currently as around 620 thousand followers on her Instagram account where she posts photos wearing clothing from brands such as Chanel, Supreme and Vans, images of herself attending events as well as inspirational quotes. Source: http://signme.sh/pwR7ojAV0 TECHOFTOMORROW
  19. entertainment Virtual Reality, Augmented Reality, Mixed Reality - they are all up and running now. Next-level entertainment experiences and efforts are focusing on letting the audience steer the content by “getting into their head.” TECHOFTOMORROW
  20. “Today’s audiences are powerful — technology has empowered them to take control of conversations and the messaging that’s directed at them. They have the power to research, advocate, share ideas, hold leaders and brands accountable, and much more, and that involvement has changed how companies connect with audiences.” INTRODUCTION Source: Engadget TECHOFTOMORROW
  21. Disney’s Magic AR Experience Disney’s researchers wanted to create a “walk up and play” experience with augmented reality by instrumenting the environment, instead of having to don headgear, and so created the “magic bench”. The bench stands in-front of a large display which has an RGB camera and depth sensor integrated. People can sit on the bench and see their surroundings in augmented reality (AR) on the screen. Characters are incorporated into the scene, and can be made to “react” to people sitting on the bench. Source: http://signme.sh/p9jXaSkkO TECHOFTOMORROW
  22. Content Steered By Viewers' Subconscious Eko is a storytelling startup that gives viewers control over live narratives, letting them select how a story unfolds. With a their new series #WarGames they are going even a step further and adjust the story based on the viewer’s subconscious. While the versions of the story are playing in multiple windows and the viewer is selecting the ones to continue, #WarGames collects their behavioral information and determines which story and character personalities engage the viewer most, personalizing his experience. Source: http://signme.sh/1TigW8hD4 TECHOFTOMORROW
  23. Mind-Control Your Netflix MindFlix, an experimental headband that Netflix engineers are working on, enables wearers to scroll through and play titles with simple head motions or even their thoughts. The headband uses brainwave-reading technology that allows wearers to select content without using a remote. Once the user has decided what he wants to watch, he simply thinks “play” and the movie or show starts on the screen. The headband detects back activity and links it to pre-selected actions, letting people find something to watch easier and faster. Source: http://signme.sh/WBEeHPqPi TECHOFTOMORROW
  24. food & nutrition Technology is mixing up the food and nutrition industry. Consumers are looking for ways to reduce their impact on the environment and businesses are looking to create more sustainable and healthy ways of producing food. TECHOFTOMORROW
  25. “Food is one of the final frontiers that technology hasn’t tackled yet. If we do it well, it will mean good food for all.” Kimbal Musk INTRODUCTION Source: New York Times TECHOFTOMORROW
  26. Tech-Meat Turning Point 2018 has been predicted as the year lab-grown meat will begin to go mainstream as Tyson announces their investment. With alternative diets growing rapidly as well as the struggle of suppliers in light of the prediction that meat consumption will increase by 73% by 2050, substitutes are getting closer and closer to mimicking real meats. 2018 could be the year we see this movement explode as Tyson announces they are investing in Memphis Meats, a start-up who grow beef, chicken and duck meat in a lab via cell-culture. Source: http://signme.sh/KQPK7fuu0 TECHOFTOMORROW
  27. 3 World Changing Technologies For Food USAID’s recent LAUNCH Food Challenge nominated three winners that found innovative ideas that might revolutionize how the world eats. Entomo Farms raise crickets on a large scale to potentially offer a sustainable and affordable solution to the high demand for alternative protein.  CoffeeFlour helps transform the usually wasted by-products of coffee milling into a nutritionally dense flour that can be used for foods and beverages. Breaking the Mould is a chemical-free technology that keeps fruit and vegetables from turning moldy. Source: http://signme.sh/HCZByiiTH TECHOFTOMORROW
  28. An Open Project For Food Innovation The Bahlsen project is a network of people - from consumers to industry thought leaders - who get involved in discussions around the topic of food innovation for a more sustainable and healthy future. Alongside their digital platform “hermanns.com”, the team behind the project are opening up a meeting point named Hermann’s restaurant in Berlin, to give their network a physical location to meet up and share and develop their ideas. Source: http://signme.sh/RGBdVac0l TECHOFTOMORROW
  29. automotive Automotive brands have a lot of challenges in front of them such as the sharing economy, IoT and automatization to name a few. New experiences are created in automatized car spaces that now let riders multitask. TECHOFTOMORROW
  30. Future innovations will likely focus on disruptive technology trends, so the customers’ perceptions of value will shift, increasingly putting incumbents in danger. The four trends that will favor the newcomers are: electrification, autonomous driving, diverse mobility, connectivity INTRODUCTION Source: McKinsey TECHOFTOMORROW
  31.  It is anticipated that assisted-driving technology will be so effective in reducing accidents and lowering insurance costs that in the next 10 years, it will save consumers upwards of one trillion dollars and, most importantly, more than 900,000 lives. INTRODUCTION Source: Forbes TECHOFTOMORROW
  32. Driverless Taxis Mercedes-Benz and Bosch are joining forces to bring consumers self-driving taxis.  This landmark collaboration of the largest premium car manufacturer Mercedes-Benz, with the respected electronics, appliances and technology company Bosch, signals a move into the mass-production of automated cars as a service, to meet the growing consumer demands of access over ownership. This culture of access-ship, seen particularly in the Millennial consumer groups, has driven the rise of ride-sharing services like Uber. Source: http://signme.sh/XYDda-5PA TECHOFTOMORROW
  33. Bringing Health Trackers Into Cars Hyundai have recently partnered with human-centric design firm IDEO to bring mood stabilizers and enhancers into their vehicles. Hyundai's concept includes features such as sensors that detect if the driver is falling asleep, as well as detecting rage and subsequently releasing calming triggers. The focus is on elevating the driver's mood, and Andrew Evans, principal product designer at IDEO says that their concept takes the view that "health is actually mental health in this case–mindset and emotional wellness.” Source: http://signme.sh/ng9asgQ5P TECHOFTOMORROW
  34. BMW Will Offer Alexa In Its Cars The infotainment system in BMW cars will provide users access to Alexa skills and voice-based capabilities. The new cars will be equipped with standard microphones for using Alexa. Previously both the companies worked together for giving fuel information to vehicle owners through Echo at home. Now with the integrated Alexa in cars, users can use basic commands like asking for news, weather, directions, play music, control smart home. They can also benefit from third-party apps like Starbucks and NPR. Source: http://signme.sh/Lml23cFl0 TECHOFTOMORROW
  35. health Staying healthy and measuring everything: from heartbeats to calories eaten has become an everyday activity. These days, the term "self-care" - or taking a conscious initiative to take care of one's mental and physical well-being - gets thrown around a lot. TECHOFTOMORROW
  36. Consumers welcome leadership from Silicon Valley: 75% of respondents think startups could improve e.g. health insurance 75% Source: JWT TECHOFTOMORROW
  37. Immersive Health Doctors are running trials to experiment with VR for making patients’ stay at the hospital more effective. One use for virtual reality: reducing pain. In the last years, these clinical trials have shown that 3-D glasses reduce acute pain of all kinds by a quarter. The next step is to test the technology for the treatment of chronic pain. If the trials prove successful, VR could substitute addictive opioids as painkillers. Even if that is challenging until now, VR still has the potential to enhance other treatments. Source: http://signme.sh/AInAdbR5Z TECHOFTOMORROW
  38. Digital Pills To Track Medication Abilify MyCite is a pill equipped with a small sensor that sends data to a patch worn by the patient. The patch is just a pathway, sending information to a mobile app that lets the patient upload their information to a database for their doctor, family members, etc. The digital pill can be used to check whether patients take their medication for schizophrenia, bipolar disorder, or depression. It detects the time the pill was taken and the dosage. With the approval of the FDA the pill could be used for health issues beyond mental health conditions soon, though some experts voiced privacy concerns. Source: http://signme.sh/AInAdbR5Z TECHOFTOMORROW
  39. Personal Health Companion An AI powered medical companion app, Ada, launches into the UK market offering diagnostic and tele-medical services.  Ada have built a conversational AI consultation service, that helps patients talk through their symptoms and make informed decisions about whether they need to see a doctor. Patients talk about their symptoms and the AI provides a selection of scenarios based on the symptoms' data. If a patient wishes to follow-up, Ada offers remote telemedical advice with a real- life doctor. Source: http://signme.sh/7P-Q3BvA0 TECHOFTOMORROW
  40. cities & living Cities of today should be treated as platforms that can be quickly adapted by citizens and be flexible enough to answer to their changing needs. TECHOFTOMORROW
  41. The world’s cities and their populations are growing at an unprecedented rate. The United Nations predicts that by 2050, 66 percent of the world’s population will live in urbanized areas, compared to just a third in 1950. As these cities sprawl upwards and outwards— becoming smarter and hyper-connected—it’s more important than ever to ensure that they are inclusive and accessible for all citizens. INTRODUCTION Source: Vice TECHOFTOMORROW
  42. Kevin: The Virtual Roommate Kevin is the world’s first virtual roommate that is supposed to protect the house from burglars when no one is there. Kevin is an idea developed by mitipi and currently collecting funds on kickstarter. The smart virtual roommate fools burglars by simulating the presence of people via light changes, shadow effects and sound. This way, burglars think someone is home and won’t break in. Kevin is set up and controlled via the buttons on the box or its app and uses smart logic to simulate human presence, such as location, language, weather, home type, etc. Source: http://signme.sh/Efm0tv2CJ TECHOFTOMORROW
  43. Smart Singapore's Latest City Mapping Tech Singapore’s Smart Nation program saw the city implement a huge network of sensors and cameras to monitor infrastructure development in real time. The network also enables the city to more effectively manage unpredictable events due to it’s combined use with a digital mapping platform known as Virtual Singapore, such as traffic jams and natural disasters. The government can even use the smart network to predict how new buildings might interfere with communication signals and even wind patterns, and monitor energy consumption to increase efficiency. Source: http://signme.sh/FU6QvtsU0 TECHOFTOMORROW
  44. Smart Bus for Smart City Smart buses from Citymapper will react to real time needs of the commuters and will change the routes between stops. The service will be offered initially on a fixed route. There will be continuous "rethinking" about how buses and routes operate and how to make the service more efficient. The company will have smaller buses for crowded cities along-with regular buses (not the red double deckers of TfL). The green 30-seater buses will have features such as USB charging ports for smartphones and a screen with route details. Source: http://signme.sh/rxCvKMSxj TECHOFTOMORROW
  45. what’s the takeout? THETAKEOUT 3
  46. IMPLICATIONS augmented processes 
 Connected gadgets and apps are not going to revolutionize how we use for example hair products, makeup, or fashion but they definitely augment the current recommendation process which makes the experience ultra- personalized for potential users and buyers. implications growing partnerships 
 In these new competitive environments with such fast developments in technology, almost no company can stay ahead just on their own. Partnerships between companies that master technological niches are going to be more common across different industries. Legacy organizations will start relying more on startups and will implement their innovative solutions. safe data exchange is key 
 For technology to serve people best, and to offer extremely personalized experience, the exchange of information and experiences between users and service/ product providers is key. To deliver integrated innovation, companies need a balanced & profound level of insight into people’s lives. This new relationships also require building trust.
  47. visit signmesh.com want more? request a demo This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. REQUESTADEMO
  48. The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. Find out more about signmesh www.signmesh.com The companies behind www.lhbs.com www.agentur-loop.com ABOUTSIGNMESH about signmesh
Anzeige