Siew Lian Chan, Lennie

Singapore Singapore

Lead Consultant, Content at Mirum Agency

A big believer that it's the small things that matter, Lennie tries to inject a hearty dose of soul into her projects. She started off as a copywriter in an ad agency, before moving on to become Assistant Editor of an indie youth magazine. In 2007, after the publication suffered the fate of most start-ups, Lennie made the switch to a digital agency where curious words like 'wireframes'​, 'usability testing'​, 'prototypes'​ and 'IA'​ soon became part of daily conversation. More than a custodian of a brand's voice, Lennie now sees her role as helping brands make the leap to the next big thing in digital storytelling. Her professional experience in advertising, online publishing and digital...