The information covers a range of indicators on Indian consumers and their characteristics, with specific emphasis on the housing sector and housing demand

1. Housing Skyline of India 2008-09 Indicus Analytics

4. Strategic Tool for The Construction and Real Estate Companies: Help them to understand the clients need and identify strategic locations for investment Ancillary Industries: Beneficial for tiles industries, building material companies, home furnishing, Marketing Manager/Market Strategist: Enables better identification of locations where new efforts need to be started and old channels need to be strengthened Policy making bodies: Help in formulating their plans/strategies based on the nature of economic activity in the district Credit Facilitating agencies, Banks and Financial Institutions: Tap potential borrowers for various kinds of Home loan Research Firms/Universities/Knowledge Seeker: Understand the vast Indian market/economy and how it is emerging, the heterogeneities within the country

5. How to It focuses on Identifying Existing & Potential Markets for Housing sector Know Purchasing Power of Customers Locate Areas with Greater Housing Penetration Distinguish Households Across Type of Dwelling Units

6. Current & Potential Housing Consumer Characteristics Annualized growth rate in Housing loan Ownership Index Ranking of Cities based on 4 Indices: Market Attractiveness Index (Composite), Market Attractiveness Index (Per Capita) Identify districts with greater housing crunch for ownership with higher affordability Inter district comparisons of population and employment growth and market size Based on Identify Potential Markets

7. Variables Current ownership of Housing Owned, rented No. of rooms Plinth Area Housing Finance Loan Accounts Total Loan Outstanding Households Family Type Household Size

8. Workers across education level Not literate Literate below secondary Secondary/ HS Graduate and Above Population across Age group 0-9 years 10-20 years 20-30 years 30-40 years 40-50 years 50-60 years Above 60 years

9. Summary of Potential Housing Potential Housing Owned Rented No. of rooms Plinth area wise One room Two rooms More than two rooms <500 sq ft 500-1000 sq .ft. >1000 sq .ft.

10. Main Data Sources Data Sources Primary Data Secondary Data RBI Census RCH, NSSO NDSSPI

11. Potential Housing Forecast Driving forces for potential housing Population growth Household size Easy credit accessibility Change in ownership over period Income Trend

12. The Housing Sector in 2015 A Minimum demand of 17 million extra dwelling units is required between 2008 & 2015 Interesting Insights Total Demand Total Owned Demand Total Rented Demand All India 17,000,000 13,082,000 2,235,000 Delhi 990,000 643,000 140,000

13. City status according to ownership index Market Attractiveness Index ranks the cities on the basis of the volume of market for residential housing property and affordability of households to own houses. Cities Market Attractiveness Index (Composite) Market Attractiveness Index (Per Capita) Chandigarh 18 3 Urban Areas in Thane 3 14 Pune 6 19