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Facebook Ads Made Easy
Your client asks….   Why should I
                      care about
                       Facebook
                         Ads?
Well!
Here are a few
reasons…
1 More than 800 million active users

People   2   More than 50% of our active users
             log on to Facebook in any given day


         3   Average user has 130 friends

                                              4
1   More than 900 million objects that
               people interact with


               Average user is connected to 80
Activity
           2   community pages, groups and
               events


           3 On average,uploaded per day
             photos are
                         more than 250 million

                                                 5
1   More than 70 languages available
            on the site


            Approximately 80% of users are
Reach
        2   outside of the United States



        3   Over 300,000 users helped translate
            the site through the translations
            application                        6
On average, people on Facebook
           1   install apps more than 20 million
               times every day

               Every month, more than 500 million

Platform
           2   people use an app on Facebook or
               experience Facebook Platform on
               other websites

           3   More than 7 million apps and
               websites are integrated with
               Facebook                            7
More than 350 million active users
         1   currently access Facebook through
             their mobile devices

             More than 475 mobile operators

Mobile
         2   globally work to deploy and
             promote Facebook mobile products




                                              8
That’s
 awesome!
Can you set
up some ads
  for us in
 Facebook?
Awesome…
Looks like you
have just
secured a client!
So go ahead and
set up your first
ad!
Step 1…
Designing your ad
Go to: https://www.facebook.com/advertising/

Click the “Create an Ad” button
Lets understand these fields
first.
Destination: Where will
                       people go after clicking on
                       your ad:
                        • An external URL like your
                          website
                        • A Facebook Page
                        • A Facebook Application
                        • An Event


          Select Facebook Ads


                             Type in a catchy title here
                             (Max 25 characters including
                             spaces )

                             Type in your ad copy here
                             (Max 135 characters including
                             spaces )

Upload an image that
represents your ad.
Once you complete
                           the steps your page
                           should look like this

                               Preview of your ad



Click “ Continue” to proceed
Step 2…
Targeting
UnderstandingTargeting

                Targeting allows you to decide
                who should view your ads
                You can target your ad based
                on:
                • Geography
                • Demography
                • Interests
                • Education
                • Connections
Specify the
               geographic locations
                                                   THIS IS THE
                 Specify the desired             REACH OF YOUR
                 demographics                          AD


                   Specify interest of the targeted group, e.g
                   computer games

                    Specify if you want to target users connected
                    to some network


                  Specify if you want further filter your
                  demographics

                    Specify the education level of your target
                    group


Click “Continue” to proceed.
Step 3…
Campaigns, Pricing
and Scheduling
Specify the currency

        Specify the time-zone




                       Name your campaign and specify
                       how much you want to spend in a
                       day (min USD 1)


                          Specify the start and end
                          date of your ad


            Leave the bidding to auto if you are new on
            ads. You can also customize the bidding.

Review your ad
Your ad




    Ad info




• From here you can edit the ad or place
  your order
• Keep a valid credit card ready to place
  an order
That's it…
www.shyamantab.com
 Shyamanta (Sam) Baruah


 conversations@shyamantab.bom


 http://twitter.com/#!/Shyamantab


 http://www.flickr.com/photos/shyamantab

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Facebook ads made easy

  • 2. Your client asks…. Why should I care about Facebook Ads?
  • 3. Well! Here are a few reasons…
  • 4. 1 More than 800 million active users People 2 More than 50% of our active users log on to Facebook in any given day 3 Average user has 130 friends 4
  • 5. 1 More than 900 million objects that people interact with Average user is connected to 80 Activity 2 community pages, groups and events 3 On average,uploaded per day photos are more than 250 million 5
  • 6. 1 More than 70 languages available on the site Approximately 80% of users are Reach 2 outside of the United States 3 Over 300,000 users helped translate the site through the translations application 6
  • 7. On average, people on Facebook 1 install apps more than 20 million times every day Every month, more than 500 million Platform 2 people use an app on Facebook or experience Facebook Platform on other websites 3 More than 7 million apps and websites are integrated with Facebook 7
  • 8. More than 350 million active users 1 currently access Facebook through their mobile devices More than 475 mobile operators Mobile 2 globally work to deploy and promote Facebook mobile products 8
  • 9. That’s awesome! Can you set up some ads for us in Facebook?
  • 10. Awesome… Looks like you have just secured a client!
  • 11. So go ahead and set up your first ad!
  • 13. Go to: https://www.facebook.com/advertising/ Click the “Create an Ad” button
  • 14. Lets understand these fields first.
  • 15. Destination: Where will people go after clicking on your ad: • An external URL like your website • A Facebook Page • A Facebook Application • An Event Select Facebook Ads Type in a catchy title here (Max 25 characters including spaces ) Type in your ad copy here (Max 135 characters including spaces ) Upload an image that represents your ad.
  • 16. Once you complete the steps your page should look like this Preview of your ad Click “ Continue” to proceed
  • 18. UnderstandingTargeting Targeting allows you to decide who should view your ads You can target your ad based on: • Geography • Demography • Interests • Education • Connections
  • 19. Specify the geographic locations THIS IS THE Specify the desired REACH OF YOUR demographics AD Specify interest of the targeted group, e.g computer games Specify if you want to target users connected to some network Specify if you want further filter your demographics Specify the education level of your target group Click “Continue” to proceed.
  • 21. Specify the currency Specify the time-zone Name your campaign and specify how much you want to spend in a day (min USD 1) Specify the start and end date of your ad Leave the bidding to auto if you are new on ads. You can also customize the bidding. Review your ad
  • 22. Your ad Ad info • From here you can edit the ad or place your order • Keep a valid credit card ready to place an order
  • 24. www.shyamantab.com Shyamanta (Sam) Baruah conversations@shyamantab.bom http://twitter.com/#!/Shyamantab http://www.flickr.com/photos/shyamantab