1.
SHWETASHERCHAN.COM
Content
Marketing
Prepared for women in blogging & vlogging workshop

2.
Presentation
Overview
THINGS WE'LL COVER
Introduction
Why Content Marketing?
What is content strategy &
content marketing strategy
Content Plan
How to write magnetic
headlines
Youtube channel ideas
Conclusion
Q & A
SHWETASHERCHAN.COM

3.
What is Content
Marketing?
AMPLIFY YOUR BRAND LIKE YOU
NEVER HAVE BEFORE.
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable
customer action.

4.
Why Content
Marketing?
OVER HUNDREDS OF YEARS,
OVER THOUSANDS OF BRANDS
AROUND THE WORLD
WHAT IS THE ONE COMMON ACTION
??
SHWETASHERCHAN.COM

5.
Story
Telling!!

6.
Every brand
has a STORY,
we want to tell
YOURS.
SHWETASHERCHAN.COM

7.
Content Marketing
Stratergy
WHY? WHICH? HOW?
Why you are creating content, who you are helping,
and how you will it help them.

8.
Types Of
Content
1. News - iamwire.com
2. Case studies - Salesforce.com
3. Reports - DSIM blog
4. Ebooks - Hubspot
5. List
6. Meme - Madovermarketing.com,
wittyfeed.com, scoopwhoop.com
7. Videos - Hubspot TV
8. Webinars - Socialmediaexaminer.com
9. Podcasts - Jon loomer
10. Infographics
11. How-to-guides- Hubspot
12. Interviews
13. Events coverage - Mashable
14. Daily Vlog
15. Answering questions
16. Examples from industry
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9.
PLATFORM
FACEBOOK INSTAGRAM BLOG

10.
PLATFORM
YOUTUBE SOUNDCLOUD MEDIUM

11.
PLATFORM
TUMBLR GOOGLE PLUS TWITTER
BEHANCE, PINTEREST, WORDPRESS,
SQUARESPCE, TIK TOK SO ON AND SO FORTH More....

12.
Content Strategy
DEFINE YOUR GOALS ,INTERNAL
GUIDELINES AND GOVERNANCE
Boost brand awareness, generate leads, convert users,
attract past customers, improve search ranking
results, or something else.
For Blogging & Vlogging: It's Niche / Industry

13.
STRATEGY
DISCOVERY
Goals: Indirect customer acquisition; brand
awareness
Tactic: Educational content, viral content
CONSIDERATION
Goal: Direct customer acquisition
Tactic: Solutions to use-case challenges
Case studies
How-to content that showcases your products
Demo videos,
Product descriptions and data sheets
CONVERSION
Goal: Transactions with customers
Tactic: Product descriptions and unique value
propositions
RETENTION
Goal: Retention of existing customers;
advocacy
Tactic: Help, support, and onboarding
EG:- Blogpost, videos, webinars, guides
EG:- Process, Reviews, Testimonial EG:- Process, Reviews, Testimonial

14.
Content Plan
Editorial calendar,
creation,
curation,
Promotion,
Iteration

15.
HOW TO WRITE
MAGNETIC HEADLINES
On average, 8 out of 10 people will read
your headline copy, but only 2 out of 10 will
read the rest.
Your headlines must:
Be USEFUL to the reader,
Provide him with a sense of URGENCY,
Convey the idea that the main benefit is
somehow UNIQUE;

16.
• How to Save Time and Get Things Done (Time
Management Coach)
• How to Get a Better Job and Make More Money (Recruiter)
• How to Save Money and Retire Rich (Financial Planner)
SHWETASHERCHAN.COM
1. How to [Mundane Task] That
[Rewarding Benefit]

17.
Who Else Wants [blank]?
The Secret of
Now You Can [something desirable] [great circumstance]
[Do something] like [world-class example]
Do You Recognize the [number] Early Warning Signs of
[blank]?
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2. 10 Sure-Fire Headline

18.
Do You Make These Mistakes in English?
Do You Make These HTML Coding Mistakes?
Do You Make These Mistakes With Your Blog?
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Do You Make These Mistakes?

19.
Are You Ashamed of Smells in Your House?
Are You Ready to Learn Chinese for Your Next
Job?
Are You a Courageous Blogger?
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Are You [blank]?

20.
101 Ways to Cope With Stress
21 Ways to Live a Better Life With Less
5 Ways to Write Killer Headlines
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[Blank] Ways to [blank].

21.
Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like a proffesional
SHWETASHERCHAN.COM
[Do something] like [world-class
example]

22.
YOUTUBE CHANNEL IDEAS
INTERVIEWS
Celebs,
Entrepreneurs,
Succesful Women
MOVIES & ENTERTAINTMENT
Celebrity Interviews
Trailors
Movie Sccop & Reveiws
Cover Video
DAILY VLOG
Lifestyle
Fashion
Entrepreneurship
Beauty
Hacks
Motivation
LIGHT HEATRTED/ COMEDY
Stand Up comedy Channels
Skits

23.
SHWETASHERCHAN.COM
BIG GAP IN QUALITY
CONTENT
=
BIG OPPURTUNITY

24.
SHWETASHERCHAN.COM
INFLUENCER MARKETING
TRAVEL BLOGGING
BIG OPPURTUNITY

25.
FIND ME ON SOCIAL MEDIA
FACEBOOK
SHWETASHERCHANOFFCIAL
INSTAGRAM
SHWETASHERCHANN
BLOG
SHWETASHERCHAN.COM

26.
TYPE SHWETA SHERCHAN IN
GOOGLE AND RATE YOUR
EXPERIENCE IN FACEBOOK
AND GOOGLE REVEIEWS
REVIEW MY GOOGLE
BUSINESS ACOUNT

27.
SHWETASHERCHAN.COM
QUESTION & ANSWER
?????