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Case Study 
France Telecom Business 
Intelligence
Company Background 
• Increased competition and deregulation leads to 
thinking that IS as a major strategic weapon is 
used to survive in rapidly growing competition. 
• Reposition under the name-Net Company 
• Set out to migrate applications to technical 
architecture . 
• In past, company had been organized on a 
regional basis-Each regional business managing 
it’s own IT budget.
Steps towards BI 
• Standardization was 1st step in building 
infrastructure foundation for BI initiative. 
• Established four person team to facilitate it’s 
BICC. 
• BICC charged with overseeing the data 
warehousing implementation, maintaining 
consistency in all BI projects.
BI responsible for important tasks 
• Providing consulting and development 
services. 
• Offering advices to project managers on 
deployment, strategies with respect to design, 
auditing, installation. 
• Providing support for project managers, 
developers, designers via a hotline & help 
desk. 
continue…….
• Support includes an internet website as BI tool 
service, tips, methodology advice & 
installation documentation. 
• Centralized the opening of all files, request for 
product upgrades, certification of new 
software versions & tracking, distribution & 
maintenance of license agreement. 
• Helped support end user with tools to help 
them to become more autonomous, online 
training, an internet site dedicated to user 
support.
Quick review 
• Telecom BICC was developed- 
1. To help the organization to manage it’s portfolio 
& BI project. 
2. Standardize analytical approaches across 
enterprise 
3. Train & educate end-users. 
4. Provide knowledge management through 
sharing of best practices 
5. Handle all associated vendor relations & 
support. 
Continue……
• Former telecom’s service-more than 91 millions 
customers in 220 countries on 5 continents 
significantly enhance through ongoing BI 
projects. 
• Director of CRIS- 
“ To win new customers & develop loyalty, we are 
now base our action on a business intelligence 
process in which BI plays a key role of retrieving & 
analyzing data in our corporate resources”

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Bi case study

  • 1. Case Study France Telecom Business Intelligence
  • 2. Company Background • Increased competition and deregulation leads to thinking that IS as a major strategic weapon is used to survive in rapidly growing competition. • Reposition under the name-Net Company • Set out to migrate applications to technical architecture . • In past, company had been organized on a regional basis-Each regional business managing it’s own IT budget.
  • 3. Steps towards BI • Standardization was 1st step in building infrastructure foundation for BI initiative. • Established four person team to facilitate it’s BICC. • BICC charged with overseeing the data warehousing implementation, maintaining consistency in all BI projects.
  • 4. BI responsible for important tasks • Providing consulting and development services. • Offering advices to project managers on deployment, strategies with respect to design, auditing, installation. • Providing support for project managers, developers, designers via a hotline & help desk. continue…….
  • 5. • Support includes an internet website as BI tool service, tips, methodology advice & installation documentation. • Centralized the opening of all files, request for product upgrades, certification of new software versions & tracking, distribution & maintenance of license agreement. • Helped support end user with tools to help them to become more autonomous, online training, an internet site dedicated to user support.
  • 6. Quick review • Telecom BICC was developed- 1. To help the organization to manage it’s portfolio & BI project. 2. Standardize analytical approaches across enterprise 3. Train & educate end-users. 4. Provide knowledge management through sharing of best practices 5. Handle all associated vendor relations & support. Continue……
  • 7. • Former telecom’s service-more than 91 millions customers in 220 countries on 5 continents significantly enhance through ongoing BI projects. • Director of CRIS- “ To win new customers & develop loyalty, we are now base our action on a business intelligence process in which BI plays a key role of retrieving & analyzing data in our corporate resources”