Success Story of Amul

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AMUL INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

AMUL INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Specifically, AMUL has been able to ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Range Brand Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collection Chain Supply Chain Weighing the milk Determination of fat content Calculation of the purchase price ,[object Object],Processing the milk ,[object Object],Amul Strategy

Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers/C&S Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN

WHY AMUL IS ? Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative , Sharing Relationship : Sociable

AMUL’s Success accounts for its: ,[object Object],[object Object],[object Object]

Success Story of Amul

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Success Story of Amul