1. A BUSINESS PLAN OF
“WATERMELON JUICE”

2. PRESENTED BY
“SEARCH”
PREMIER UNIVERSITY

3. INTRODUCTION
There are many kinds of juice in our country. But
the concept of “Watermelon Juice” is innovative
which didn’t produce before in our country. We have
decided to produce “Watermelon Juice” according
to market research and we named it “Melon Juice”.
We have made our business plan
within estimated budget.

4. OBJECTIVES
The creation of unique, innovative and
healthy product.
 Improving the customer satisfaction through
good quality of product.
 Turn in profit from the first year of operations.
 Become as the best new juice company in
the Bangladesh.

5. VISION
 Maximize the success of our core business.
 Grow by expanding into complementary private brand
channels and product lines where we can add superior
value.

6. MISSION
Next three year we target that we capture 5% of
total market share.
 We expect the sales will be in next year
approximately Tk 3.5 crore.
 The return on investment is 20% expected.

7. KEY TO SUCCESS FACTOR
 Employee training to insure the best juices
preparation techniques.
 Marketing strategies aimed to build a solid based
of loyal customers.
 Customer satisfaction with high quality juices and
services.
 Management that treats every employee equally.
 The creation of unique, innovative, upscale
atmosphere that will differentiate.

8. COMPANY
SUMMARY…..

9. Head Office
SRK Company Ltd.
26/A Nasirabad, Ctg.
E-mail: srk_co@gmail.com
www.srkcompany.com.bd
Factory
SRK Company Ltd.
Crossing, Anoara, CtgCompany Ltd.

10. OUR NATURE & SIZE OF BUSINESS
SRK is a partnership and small size business
Manufacturing
Wholesaler
Initially we will cover whole Chittagong but our
prospect will be whole of the country.

11. SOURCES OF FUND
 Our total budget is Tk. 1,00,00,000
Own cash (about 75% of our budget).
Bank loan (about 25% of our budget)

12. PRODUCTS…..

13. PRODUCT DESCRIPTION
 Watermelon Juice
250ml.
500ml.
1 litter.

14. FUTURE PRODUCTS
We have a plan when our business is well
established we will introduce Mineral water, Jam&
jelly in our business area……..

15. MARKET ANALYSIS
SUMMARY……

16. TARGET CUSTOMER
Children
Young age people
Health conscious all age people

17. COMPETITORS OUTLOOK
The leading competitors of us……
Sales
Pran
Frutica
Frooto
Shezan
Acme
Mangolee
Starship
18%
25%
20%
18%
4%
6%
9%
 Pran
 Frutica
 Frooto
 Shezan
 Acme
 Mangolee
 Starship

18. VALUE CHAIN
Inbound
Logistic
Operations
Outbound
Logistic
Marketing
&
Sales
Customers
Primary Activities
The Value Chain
Procurement HRM
Infrastructure Technological Development
Support Activities

19. PRODUCTION
PLAN…..

20. PHYSICAL PLANT
Industry Area
Crossing, Anoara, Ctg

21. RAW MATERIAL SUPPLIERS
Mr. Shahnawaj
 Mr. Mishu Das
Both of they supply us
watermelon.
Mr. Jamshed Alam
Mr. Jaber
They supply us the other raw material we need.

22. PRODUCTION PROCESS
Raw
Materials
Selecting/
Cleaning
Processing/
Extracting
Storing
JuiceFilteringPasteurization
Fresh Juice
Packaging

23. STRATEGY & IMPLEMENTATION
SUMMARY

24. SWOT ANALYSIS

25.  Effective management
 Skilled Worker
 No similar product
 Fresh raw materials
 Offer good quality
product
 Limited budget
 Rising manufacturing
cost
 Lower technical
support
Strengths Weakness

26.  To be the leading
company in the country
 Govt. subsidies on
cultivation
 Increase Juice market
very fast
 Competitive market
 Rising labor cost
 New product
advancement by
different company
Opportunities Threats

27. MARKETING OBJECTIVE
 Maximum profit margin
 Quality leadership
 Long relationship with customer

28. PRICING STRATEGY
Product
Name
Cost of
Raw
Materials
Production
cost
Marketing
cost
Profit Price/
unit
Retailer
selling
price
Melon Juice
(250 ml)
11 3.5 1.5 4 20 25
Melon Juice
(500 ml)
13 5.5 3.5 5 27 35
Melon Juice
(1 ltr.)
39 7 4.5 6.5 57 65

29. PROMOTIONAL STRATEGIES
Cable media/ TV advertising
 FM radio
 Billboard
 Internet advertising
 Newspaper
 School/college/
University campaign

30. DISTRIBUTION STRATEGIES
1. B2B(Business to Business)
2. B2C(Business to Consumer)

31. ORGANIZATIONAL
PLAN……

32. The companies management philosophy will be
based on
 Relationship & mutual respect
 Our management style reflects the
participation of owner
 A very strong organizational culture
 It believe on teamwork

33. ORGANIZATIONAL STRUCTURE
Chairman
Head of
Production &
Operational
Executive of
Production
Management
Executive of
Planning
Management
Head of
Marketing
Officer of Sales
& Distribution
Officer of
Market Analysis
and Planning
Head of
Finance
Executive of
Accounts
Officer
Cashier

34. FINANCIAL
PLAN….

35. COST
Fixed Cost Variable Cost
Land & Factory Tk 30,00,000 Raw Materials 10,00,000
Machinery 16,00,000 Salaries & Wages 5,50,000
Transportation 20,00,000 Miscellaneous Expense 20,000
Furniture & Decoration 4,00,000 Advertising Cost 5,00,000
Gas Generator 3,00,000 Electricity & Telephone Bill 50,000
Office rent & advance 60,000
Packaging 4,00,000
----------------------- ---------------------
Total 73,00,000 Total 25,80,000
 Cash in hand Tk 70,000
 Total cost Tk 99,80,000 (with training cost)

36. BREAKEVEN ANALYSIS
Total cost = Total Fixed cost + Total variable cost
= 73,00,000 + 26,30,000
= 99,30,000
 Selling price per unit(avg) Tk 34.70
 Variable cost per unit Tk 19.20

37. Continue……
Breakeven Quantity
= Total cost / ( selling price per unit – variable
cost per unit)
= Tk 99,30,000 / Tk (34.70 - 19.20)
= 6,40,645 units (approximately)
Breakeven Sales
= Total produce unit * Revenue
= 6,40,645 * 15.50
= Tk 99,29,998 (approximately)

38. BREAKEVEN POINT IN GRAPH

39. Income Statement
Revenue Expenditure
Total sales 81,000 units Purchase (R.M) 9,00,000
Average price Tk. 34.70 Freight in 1,00,000
Total Revenue Tk. 28,10,700 Salaries & Wages 5,50,000
Employee Training 50,000
Miscellaneous Expense 50,000
Advertising Cost 5,00,000
Electricity & Telephone
Bill
50,000
Net income Tk 42,784 Office rent 30,000
Packaging 4,00,000
Bank Installment 77,083
Depreciation 60,833
Total Tk 27,67,916

40. BALANCE SHEET
Year 1 Year 2 Year 3
Asset
Current Assets
Cash & equivalents 1,00,000 1,00,000 1,00,000
Account receivable 10,30,000 11,00,000 10,40,000
Ending Inventory 4,00,000 4,17,000 4,27,000
Cash in Bank 15,00,000 18,00,000 18,21,300
Notes receivable 7,00,000 7,20,000 7,70,000
Others current assets 6,00,000 7,00,000 6,50,000
Investment 5,00,000 7,50,000 8,00,000
Fixed Assets
Land & Building 27,00,000 24,30,000 21,87,000
Machinary 17,10,000 15,39,000 13,85,100
Motor Vehicle 18,00,000 16,20,000 21,78,000
Furniture & Fixture 3,60,000 3,24,000 2,91,600
Total Assets 1,14,00,000 1,15,00,000 1,16,50,000
Liabilities
Current Liabilities
Accounts payable 7,00,000 8,40,000 10,40,000
Notes Payable 3,00,000 3,50,000 4,00,000
Long term Liabilities
Bank Loan 20,00,000 15,00,000 10,00,000
Owners Equity
Capital 82,00,000 85,50,000 89,00,000
Retained Earnings 2,00,000 2,60,000 3,10,000
Total Liabilities 1,14,00,000 1,15,00,000 1,16,50,000

41. EXECUTIVE SUMMARY
We have tried to make our business plan in a
appropriate way within our budget. We think that we
are succeed. Here we included all things about a
proper business plan. By analyzing we think that,
for appropriate business plan, effective
management and promotional tools are very
important which we shown in strong way. After all,
our business plan will be an awesome business
plan in the competitive market.

42. THANK YOU!!!!!