There are many kinds of juice in our country. But
the concept of “Watermelon Juice” is innovative
which didn’t produce before in our country. We have
decided to produce “Watermelon Juice” according
to market research and we named it “Melon Juice”.
We have made our business plan
within estimated budget.
The creation of unique, innovative and
Improving the customer satisfaction through
good quality of product.
Turn in profit from the first year of operations.
Become as the best new juice company in
Maximize the success of our core business.
Grow by expanding into complementary private brand
channels and product lines where we can add superior
Next three year we target that we capture 5% of
total market share.
We expect the sales will be in next year
approximately Tk 3.5 crore.
The return on investment is 20% expected.
7. KEY TO SUCCESS FACTOR
Employee training to insure the best juices
Marketing strategies aimed to build a solid based
of loyal customers.
Customer satisfaction with high quality juices and
Management that treats every employee equally.
The creation of unique, innovative, upscale
atmosphere that will differentiate.
25. Effective management
No similar product
Fresh raw materials
Offer good quality
26. To be the leading
company in the country
Govt. subsidies on
Increase Juice market
Rising labor cost
32. The companies management philosophy will be
Relationship & mutual respect
Our management style reflects the
participation of owner
A very strong organizational culture
It believe on teamwork
33. ORGANIZATIONAL STRUCTURE
Officer of Sales
39. Income Statement
Total sales 81,000 units Purchase (R.M) 9,00,000
Average price Tk. 34.70 Freight in 1,00,000
Total Revenue Tk. 28,10,700 Salaries & Wages 5,50,000
Employee Training 50,000
Miscellaneous Expense 50,000
Advertising Cost 5,00,000
Electricity & Telephone
Net income Tk 42,784 Office rent 30,000
Bank Installment 77,083
Total Tk 27,67,916
40. BALANCE SHEET
Year 1 Year 2 Year 3
Cash & equivalents 1,00,000 1,00,000 1,00,000
Account receivable 10,30,000 11,00,000 10,40,000
Ending Inventory 4,00,000 4,17,000 4,27,000
Cash in Bank 15,00,000 18,00,000 18,21,300
Notes receivable 7,00,000 7,20,000 7,70,000
Others current assets 6,00,000 7,00,000 6,50,000
Investment 5,00,000 7,50,000 8,00,000
Land & Building 27,00,000 24,30,000 21,87,000
Machinary 17,10,000 15,39,000 13,85,100
Motor Vehicle 18,00,000 16,20,000 21,78,000
Furniture & Fixture 3,60,000 3,24,000 2,91,600
Total Assets 1,14,00,000 1,15,00,000 1,16,50,000
Accounts payable 7,00,000 8,40,000 10,40,000
Notes Payable 3,00,000 3,50,000 4,00,000
Long term Liabilities
Bank Loan 20,00,000 15,00,000 10,00,000
Capital 82,00,000 85,50,000 89,00,000
Retained Earnings 2,00,000 2,60,000 3,10,000
Total Liabilities 1,14,00,000 1,15,00,000 1,16,50,000
41. EXECUTIVE SUMMARY
We have tried to make our business plan in a
appropriate way within our budget. We think that we
are succeed. Here we included all things about a
proper business plan. By analyzing we think that,
for appropriate business plan, effective
management and promotional tools are very
important which we shown in strong way. After all,
our business plan will be an awesome business
plan in the competitive market.