1. to cut poverty, start here
Bay Area Roadmap
to poverty in ½ by 2020
2. to cut poverty, start here
Today’s Goals
• Update on how the Roadmap to Cut Poverty
has evolved
• Take ques9ons and input
• Inform the ongoing work of the Community
Investment Commi>ee of the Board (CIC)
3. to cut poverty, start here
The journey so far: How did we get here?
2010 2011 Early 2012 End 2012
• UWBA Board adopts • Community • Roadmap • Council
the bold goal to cut conversa9ons Partnership finalizing draK
poverty in half by with 500 launched with Roadmap
2020 people Founding • Prepara9on
• Board Steering for public
approves draK Council and launch in 2013
Roadmap other partners
4. to cut poverty, start here
Why is the Roadmap being revised?
• It was a draK from the start
• Collec9ve impact requires partners to share vision
and plan
• Co-‐crea9ng with partners – rather than trying to
decide on our own – ensures buy-‐in and leads to
smarter thinking
• So far more than 40 Roadmap Partners, on the way
to at least 100 – invi9ng all to influence
5. The Founding Steering Council Leads the
Roadmap Partnership.
• Formed in spring 2012 with commitment to 4 mee9ngs. Will
evolve into Permanent Steering Council.
• Composed of 23 leaders from essen9al sectors: nonprofit,
government, business, labor, academic, media, funders,
others
• Co-‐chairs:
• Anne Wilson, UWBA – Philanthropy Chair
• John Gioia, Supervisor, Contra Costa County – Government Chair
• David Chu, Starbucks – Business Chair
• Deborah Alvarez-‐Rodriguez, Goodwill – Nonprofit Chair
• Staffed by UWBA – the temporary “backbone” – Lorne, Sonali, Tse
Ming, Betsy, Kelly Ryan, VISTAs Marlene Feil and Janece Maze
6. Who is on the Founding Steering
Council?
Debbie Alvarez-Rodriguez, President and CEO, Goodwill Industries
Christina Arrostuto, Executive Director, First 5 Solano County
Jeff Bialik, Executive Director, Catholic Charities CYO
Joe Brooks, Vice President for Civic Engagement, PolicyLink
Josie Camacho, Executive Secretary – Treasurer, Alameda County Central
Labor Council (CLC)
José Cisneros, Treasurer for the City and County of San Francisco
David Chu, Regional Vice President for Northern California, Starbucks
Alison Davis, Chairman & CEO, Fifth Era Financial
Ezra Garrett, Vice President, Community Relations and Executive Director,
PG&E Corporation Foundation, Pacific Gas and Electric Company
John M. Gioia, District 1 Supervisor, Contra Costa County Board of
Supervisors
David B. Grusky Ph.D., Professor of Sociology at Stanford University,
Director of the Center for the Study of Poverty and Inequality
James W. Head, Vice President of Programs, The San Francisco Foundation
7. Council roster con9nued…
Carla Javits, President, The Roberts Enterprise Development Fund
Daniel Lurie, CEO and Founder, Tipping Point
Ann Mathieson, Trustee, Marin Community Foundation
Leslie Medine, Executive Director, On The Move, Napa
Paul Buddenhagen, Administrator/ Program Manager, CCC EASTBAY
Works/ Service Integration Program
Sean Randolph, President, Bay Area Council Economic Institute
Tony Smith Ph.D., Superintendent, Oakland Unified School District
Regina Stanback Stroud, Ed.D., President, Skyline College
Anne Stuhldreher, The California Endowment
Bob Uyeki, Executive Director, Y&H Soda Foundation
Anne Wilson, CEO, United Way of the Bay Area
8. to cut poverty, start here
The Council has worked intensively on its
charge throughout 2012.
March: Set Up June: Work Sept: Dec: Future
• FSC Job Descrip9on, • Metrics and Roadmap • Long-‐term
Goals,Timelines, Theory of Structure
Work Plan • Provisional
Change approval of • Backbone
• Roadmap Review • Elec9on of Roadmap 2.0 • Recruit
• Narra9ve Co-‐Chairs Permanent
members
9. to cut poverty, start here
FSC Guiding Principles
• Emphasis on Ac-on: We will move quickly to build and implement our community ac9on plan.
• Inclusive Culture: We will make space for diverse viewpoints, priori9es and experiences, and for
each of us to be heard at the table.
• Maximize Scarce Resources: We will build a movement that carefully considers exis9ng and
prospec9ve resources of various partners and the community.
• True Systems Change: We will work on improving current metrics, use of resources, public policies,
and opera9ons in order to have the greatest possible impact.
• Innova-ve thinking: We will be open to trying out-‐of-‐the-‐box approaches that may create
significant leaps forward in our effec9veness.
• Discipline and Accountability: We will be accountable to ourselves, our partners and our
community to deliver and implement an effec9ve, ac9onable plan to achieve our goal(s).
• Consistent Communica-on: We will develop a logis9cal and communica9ons infrastructure to
ensure common understanding of decisions and enable working teams to coordinate ac9ons.
• Cons-tuent Voices: We will seek to include and represent the voices of those who live in poverty.
12. to cut poverty, start here
The Council has engaged thoughtfully
with the first draft and gave invaluable
feedback:
• Need a one-‐page visual that communicates well with the public and
partners we hope to recruit…. And a more detailed plan to actually
guide the work
• Not sure the ‘life stage’ format allowed us to priori9ze people or
strategies
• Cri9cal to emphasize “structural” strategies – policy, systems change,
movement-‐building – as well as services to individuals
• We must build a movement – we can’t social service everyone out of
poverty
13. Which led staff,
working with the Council, to...
Roadmap 2.0 !
Roadmap 2.0
14. to cut poverty, start here
Roadmap 2.0
What changed?
From To
Life Stages Cri9cal Popula9ons
Strategies Strategies
by Life Stage by Barrier/Driver
Systems Change Not To Structural Reform
Sufficiently Included Front & Center
Movement and Explicit Men9on of
Collec9ve Impact Social Movement
Implied
15. to cut poverty, start here
To cut poverty we must
Target Efforts on Four Critical Populations in Poverty
Female Families with High School
Linguis-cally
Headed Young Diploma
Isolated
Households Children or Less
Critical Populations Selection Data Driven
Thorough Analysis of HHs Below Self-Sufficiency
16. to cut poverty, start here
Critical Populations Selection Data Driven
Self-Sufficiency Analysis
140,000
= moving 60%
of four cri9cal
() popula9ons
and 15% of all
others
• From 2010 Census Data
• HHs only counted in one category - starting with female headed HHs each subsequent category
moving clockwise excludes the one(s) before
17. to cut poverty, start here
The 4 Critical Populations
face Common Barriers
We need to address Five Key Barriers the Critical Populations Face
Ineffec-ve
Basic Needs/ Lack of Language/
Lack of Jobs Service
Cost of Living Educa-on Documenta-on
Delivery
• These barriers/drivers need to be addressed in order to move
families out of poverty or keep them from entering poverty
• Ques9on: Barriers (problems) vs. drivers (solu9ons) frame?
18. to cut poverty, start here
Two Levels of Strategies
Use Two Levels of Strategies to Remove Barriers & Create Mobility
Structural Reform Programs that Serve Individuals
• Public Policy • Move scarce resources to the most
• Reform Exis9ng Systems effec9ve programs
• Align Funding • Scale what works, including from one
• Align Metrics county to another
• Game Changers
• Structural reform affects a class/group of people; Programs affect the individual
• Details on specific strategies called out in more detailed Roadmap 2.0 chart
not on the simple visual
• This is a living document: poten9al for strategies to evolve/shiK over 9me
19. to cut poverty, start here
Social Movement needed, Services alone not enough
Build Social Movement of Institutions & Individuals to Implement Strategies
• Shows need for not just alignment of ins9tu9ons but a social
movement of individuals from all walks of life – inclusive of people
in poverty
• Movement to advocate, create dialogue and shiK public will (e.g. as
with smoking, Mothers Against Drunk Driving)
21. to cut poverty, start here
Latest revisions
to get to approval and public use
Area Issues
Metrics Top ones, both
individual and
structural
Popula9ons How many and
which. Issue of Race
Key Barriers How many and
Drivers which
Strategies Iden9fy highest
priority
Clearly explain
structural and social
movement
22. to cut poverty, start here
Under discussion by the Council:
Headline Metrics - Are these the right metrics?
Cut Poverty in Half in the Bay Area
• Income: No. of people who get out of poverty
– Measured by the self-‐sufficiency standard, 3 9mes Federal Poverty Line (FPL)
or 2 9mes FPL
• Bay Area Report Card: Significant gains on one or more domains
• Structural: No. of policy wins
Others Considered
• Jobs: No. of households that obtain jobs that pay a self-‐sufficient income
• Educa9on No. of people who complete graduate high school or complete
post-‐secondary educa9on or training
23. to cut poverty, start here
Examples
of other
outcome
measures
being
considered
24. to cut poverty, start here
Prioritizing strategies: Proposed criteria
for the partners to use
Criteria
Strategies Data-‐driven, Doable by this Requires Infrastructure
evidence-‐based movement within collec-ve ac-on, exists, but need
strategies proven 9me frame set large-‐scale impetus to
to cut poverty coordinated effort connect dots and
catalyze
25. to cut poverty, start here
Example of analysis of a strategy: Basic
Needs (Housing)
Criteria
Strategies Data-‐driven, Doable by this Requires Infrastructure
evidence-‐based movement within collec-ve ac-on, exists, but need
strategies proven 9me frame set large-‐scale impetus to
to cut poverty coordinated effort connect dots and
catalyze
Build New
Affordable
Housing Units
Maximize Current
Housing Stock
(retain low-‐income
homeowners and
renters in their current
homes)
26. What other work are we and our
partners doing to advance our
Collective Impact approach?
Building the Roadmap Partnership
28. to cut poverty, start here
Permanent Steering Council
Diverse set of leaders
demographic
barriers/
geographic
drivers
cri9cal
sector
popula9ons
29. to cut poverty, start here
Need 100s of institutions & leaders involved
At multiple levels
Poverty Partners
Regional Leadership Collabora9ve Categories Examples
(Organiza9ons)
Solano Partner
Geography
Contra Costa Partner
Educa9on Partner
Steering Council Barrier/Driver
Jobs Partner
Policy Partner
Lever
Movement Partner
30. to cut poverty, start here
• Staff working on gathering best prac9ces on
backbones and infrastructure
• Possible that UWBA could be the backbone, or
another partner, or a combina9on
31. to cut poverty, start here
Going public in 2013: Launch, Celebrate!
• Transi9on from FSC to permanent Council
• Publicly announce the 2020 goal and the Roadmap
Partnership
• Partner with Stanford Center for Poverty & Inequality on a
major event in May:
– Release of Bay Area Report Card on Poverty
– Gathering, celebra9on of all the partners
32. to cut poverty, start here
National and Bay Area Report Cards
Stanford Center for Poverty & Inequality
• Federal grant to produce an annual na9onal report card on
poverty
– First report card to be launched in Winter/Spring of 2013
• David Grusky, FSC member leading project
– Only local report card produced will be for the Bay Area
• Report card to be centered on five issue domains
– FSC members provided input on domains
– Domains aligned with Roadmap 2.0 including
labor markets, housing, educa9on
33.
34.
35. to cut poverty, start here
Narrative & Social Movement Update
What staff is working on …
• Developing audience matrix
– Narra9ve to differ based on audience segment
– Various level of detail/messaging (Roadmap Visual vs. Chart)
• High-‐level messaging strategy
– Regardless of audience segment need core messaging hierarchy and frame
• Online engagement portal
– Opportuni9es for individuals to get involved in “the movement”
– Promote engagement opportuni9es of poverty partners and collabora9ve
– Owned by community/the movement, not by one organiza9on
• Recruitment campaigns beyond launch
