This document discusses typography and its different types. It defines typography as the process of designing text to make it readable and to command attention. There are four main types of typography: serif, sans serif, decorative, and script. Serif fonts work well for print with many paragraphs, sans serif fonts are best for print titles and online body text due to readability, decorative fonts vary in readability and are used for logos or art, and script fonts resemble handwriting and are used for headings or invitations but not typically online body text. Elements of effective typography include typeface, hierarchy, contrast, consistency, alignment, whitespace, and color.

1. TYPOGRAPHY
TYPOGRAPHY’S TYPES

2. TYPOGRAPHY
• Typography is the process of designing text. In most cases, this means
making text readable Typography can also be used to command attention
as visual identity and as element of look and feel
• The typography of a sentence can convey many emotions, like using bold
to embellish a point, using all capital letters to convey shouting, or using
italics to give background information.

3. Elements of Typography
• Typeface
• Hierarchy
• Contrast
• Consistency
• Alignment
• Whitespace
• Color

4. Types of Typography
There are four main types
• Serif
• Sans Serif
• Decorative
• Script

5. Serif
Serif typefaces are very traditional. Serif typefaces work well in print in text
heavy layouts which have many body paragraphs. When used in text heavy
documents, the reader will respond favorably and better retain the
information

6. Sans Serif
Sans-serif typefaces are similar to one another in that they are smooth (no
"feet") and work best for print titles and on screen body paragraphs. On
screen design benefit from sans-serif typefaces as they appear to be
"smoother" and are the preferred typeface for readability on websites.

7. Decorative
Decorative typefaces are varied and range in readability. Some are
appropriate for body paragraphs, while others should be restricted to use in
logos and artistic text elements.

8. Roles of Each

9. Script
• Script fonts are beautiful typefaces that resemble handwritten and
calligraphic lettering styles. They can either be formal where they’ll
appear elegant or informal where they’ll appear more playful.
• These types of fonts are mainly used on invitations, headings for
announcements or advertising. They’re rarely used on the web as a body
text and work best when used for their intended purposes

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