Learn about when, why, and how you should redesign your website for both the search engine crawlers and your end users.

1. Redesign Your Website:
When, Why, and How

2. Redesigning Your Website
• When To Redesign Your Website
• Why You Should Redesign Your Website
• How To Redesign Your Website
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3. When To Redesign

4. When To Redesign
39% of marketers feel a company
should redesign their website
every 13-24 months...
29% of marketers feel a
website should be re-designed
every 25-36 months
Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign
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5. Why Redesign?

6. Why Redesign?
• Want something more user friendly
• Want to look more professional
• Stay in check with other sites in their industry
• Want to improve branding or positioning
• Want more freedom to customize
• Better optimize for lead generation or sales
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7. How To Redesign

8. Design For Users
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9. Usability
Your website should help users find what they are looking for
through a good navigation and internal link structure
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10. Usability
Your website should help
answer questions you users
have or solve their problems.
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11. Usability
Your website should have visible
calls to action to help guide them
to their solution.
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12. Usability
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13. Usability
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14. Site Content
• Provide content that helps answer a question
or provides a solution to a problem
• Concise content
– Get to the point quickly
– Cut out unnecessary information
– Use easy-to-understand, shorter, common words
and phrases
– Avoid long paragraphs and sentences.
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15. Site Content
Use Headings To Break Up Content
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16. Site Content
Helps Users Scan Content Quickly
Source: http://mashable.com/2011/09/12/website-usability-tips/
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17. Site Content
Use Bulleted Lists
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18. Social Awareness / Sharing
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19. Social Awareness / Sharing
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20. Social Awareness / Sharing
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21. Structure For Crawlers
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22. Wordpress
• SEO Friendly
• Plugins = Supercharged SEO
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23. Wordpress
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24. SEO Wordpress Plugins
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25. SEO Wordpress Plugins
• Yet Another Related Posts
• Google Site Verification
• Google XML Sitemap
• Redirection
• SEO Smart Links
• SEO Friendly Images
• WP Super Cache
• Broken Link Checker
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26. Attribution
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27. Google Analytics
• Proper Installation
– Updated code in the footer
• Lead Tracking
• Ecommerce Tracking
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28. Navigation
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29. URL Structure
http://www.seo.com/learn-how-to-do-seo/
VS
http://www.seo.com/learnhowtodoseo76484.html?39872
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30. Internal Linking
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31. Internal Linking
• Increase crawlability
• Help users navigate to other relevant pages
• Show the crawlers what the linked to content
is about
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32. Schema Markup
This site (schema.org) provides a collection of schemas, i.e.,
html tags, that webmasters can use to markup their pages in
ways recognized by major search providers. Search engines
including Bing, Google, Yahoo! and Yandex rely on this markup
to improve the display of search results, making it easier for
people to find the right web pages….
On-page markup enables search engines to understand the
information on web pages and provide richer search results in
order to make it easier for users to find relevant information on
the web. Markup can also enable new tools and applications
that make use of the structure.
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33. Schema Markup
• Products
• Locations
• Events
• Person
• Reviews
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34. Authorship Markup
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35. Conclusion
• When To Redesign Your Website
– Every 1-3 Years
• Why You Should Redesign Your Website
– Usability, professional, branding, customization,
lead gen
• How To Redesign Your Website
– User Friendly
– SEO Friendly
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36. Questions?

37. Thanks!!!
Greg Shuey
VP Client Services
Twitter: http://twitter.com/shuey03
LinkedIn: http://www.linkedin.com/in/shuey03
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