An introductory activity to help students put ethos, logos, and pathos into action while preparing for persuasive speaking.

1. Persuade me to invest Huck Bucks into
your company…
*

2. *You have up to 3 minutes to convince “the
shark” to invest in your company.
*The shark will be able to ask you questions
about your product.
*Be sure to show features and benefits.
*

3. *
*A company name
*A product name
*What your product does
*A price point for your product
*Your sales presentation

4. *
*What is a Feature?
A feature is a physical or tangible aspect of or a factual
statement about a product or service that you are
promoting.
*What is a Benefit?
A benefit is what happens to your customers when they
take your product or service and implement it. In other
words, a benefit tells your customers why your features
matter or "what's in it for them."

5. *To effectively sell your products use benefits
verified by features.
*If you list a relevant feature and then explain
why that feature is important to your customer
you can bring to life the exact reasons why a
customer should buy your products or hire you
for the services you provide.

6. *Aristotle!!
*If you can manage to reach your audience with
ethos, logos, AND pathos
YOU WILL SELL!
*