ROLE OF MEDIA
IN
SOCIAL
AWARENESS
Presented By
Shubham saini

SOCIAL AWARENESS
The ability to understand the emotions,
need and concern of other people pick up
on emotional cues feel comfortable
socially and recognize the power
dynamics in group or organization.

WHY IT IS IMPORTANT ?
For better understanding towards the
improvement of our society.

HOW TO DEVELOP
SOCIALAWARENESS

Consider the needs of individuals
and groups
People need to feel heard, valued, respected
and acknowledged. Develop sensitivity to the
needs of others. For children, this means
learning how to share toys and play
harmoniously on the playground.

Examine your role in conflicts
One suggestion is to examine your role in
conflicts. As you work with others, examine
your role and the roles you see others taking,
and consider how all the roles work together,
and what you can do to do so even better.

Educate yourself on social issues
Educate yourself on social issues. We are
naturally self-centered, generally; educating
yourself on issues outside of yourself can help
you become more aware of what others may be
feeling and thinking, due to the issues they
face that you may not.

Use non-verbal communication
Be aware of you body language. Non-verbal
communication is more important than what
you have to say. Positive body language will
benefit your interactions with other people.

Commit to being socially aware
Commit to being socially aware. Don’t just
keep it to yourself, either. Serve in your
community regularly, and let others know of
this commitment so they can keep you
accountable, and let you know of opportunities
to serve that you may not have known about
otherwise

WHAT IS MEDIA
Media is one of the most powerful instruments
of communication. It can help to promote the
right things on right time and gives a real as
well as strong aspects of the world about what
is right or wrong also it also express that how
can we store and distributes the views.

TYPES OF MEDIA

Print
The oldest media forms are newspapers,
magazines, journals, newsletters, and other
printed material. These publications are
collectively known as the print media.
Although print media readership has declined
in the last few decades, many people still read
a newspaper every day or a news magazine on
a regular basis.

Cinema
A cinema where films are shown for public
Entertainment. Cinema, or motion picture, is
the art of moving images; a visual medium that
tells stories and exposes reality. It play the role
of mirror in the society. The Cinema not only
aware the people about what is happening but
also explain the effect of that on the people.

Radio
The other type of broadcast media is radio.
Before the advent of television in the 1950s,
most people relied on radio broadcasts for their
news. Many people still listen to radio news
every day, especially during morning and
evening. Local news stations have a
particularly large audience because they can
report on local weather, traffic, and events.

Television
The main broadcast networks—ABC, CBS, and
NBC each have a news division that
broadcasts a nightly news show. For the past
fifty years, most people watched one or more
of these broadcasts. Since the 1980s, however,
cable news channels have chipped away at the
broadcast networks.

Internet
The Internet is slowly transforming the news
media because more people are relying on
online sources of news instead of traditional
print and broadcast media.Websites can
provide text, audio, and video information, all
of the ways traditional media are transmitted.

Mobile phones
Mobile phones have become a boon to mankind.
It has made communication possible at anytime,
and from anywhere. Nowadays, mobile phones
are not only used for interaction, but also for
other technical utilities, like operating pumps
from remote locations, etc. You can also get
alerts of your monetary transactions on a mobile
phone.

IMPORTANCE OF MEDIA
• Media is the most powerful tool of
communication
• The word global village has been given to the
world just because of media
• Media is very integral part of our lives
therefore they generate popular interest and
debate about any social problem.

ROLE OF MEDIA IN
SOCIALAWARENESS

News & Current Affairs
The media cover all aspects of our interest like
weather, politics, war, health, finance, science,
fashion, music, etc. One of major duties of media
today is to inform the people about the latest
happening around them and the world. As when
the terrorist attacks takes place the role of media
become very important, because it pass the
message to rest of world.

Political Awareness
The media informs all details of all major
political situations, decisions and scenarios.
Hence people can better understand their rights
and make better decisions. Media is the base of
the political system. If it plays its role honestly,
it will be a great force in building the nation. It
plays a great role in bringing common man close
to their leaders.

Education
The power of media is so extensive and huge, it
can be used to educate people with very little cost.
Imagine a classroom in every city with thousands
of students being taught by just one teacher. But
unfortunately, because of money - making
approach of media and lack of interest by
government, very less work is done in spreading
the education.

Public Announcements
Arrival or departure of flights and trains, etc. In
some cases, it is legally binding to publish
notices in newspaper like tenders, change of
property ownership, etc. Various authorities
and agencies utilize the power of media to
spread informative messages to public.

Advertisement
Almost all business concerns use the power of
media to sell their products. They advertise in
media for the enhancement of business
purposes. Huge amounts of money are
invested in media for marketing of a product.
The more attractive the advertisement, the
more people will follow it.

Entertainment
The original idea behind the creation of various
‘media means’ was to entertain masses. Radio,
TV, cinemas and magazines spend most of
their resources targeting on entertaining items
and programs. Because of the growing
population and developing lifestyle, the
demand for more entertainment is increasing.