Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Marketing Mix Of Flipkart

4.580 Aufrufe

Veröffentlicht am

Analysis of Marketing Mix of Flipkart
and 4p's of marketing

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

Marketing Mix Of Flipkart

  1. 1. “If opportunity doesn’t knock, build a door” AND WHEN YOU GOT FIRST MOVER ADVANTAGE,WHY DON’T JUST GRAB IT?
  2. 2. INTRODUCTION
  3. 3. •Flipkart is an Indian e-commerce company founded in 2007, by Sachin and Binny Bansal and head-quartered in Bangalore’s Koramangala neighbourhood, Karnataka. The business was formally incorporated as a company in October 2008, as Flipkart Online Services Pvt. Ltd.
  4. 4. •Both are alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. •They both wanted to open a portal that compared different e-commerce websites, but there were hardly any such sites in India. •The trust was missing in the Indian customers. So what Flipkart had to do was to instil trust and faith in their customers.
  5. 5. progress
  6. 6. •Flipkart was formed with an initial investment of 4 lac (co- founder savings) and it aims at earning a revenue of 5000 crore by 2015. •The company started from 2 employees and now has around 4500 employees.
  7. 7. •During its initial years, Flipkart focused only on books •Soon as it expanded, it started offering other products like electronic goods, Air Conditioners, stationery supplies and life style products and e-books.
  8. 8. •They started with the consignment model (procurement based on demand) but soon the company started opening its own warehouses as it started getting more investments.
  9. 9. DEALER DEALER ORDERING SUPPLY SUPPLY FLIPKART PACKAGING ORDERING DELIVERING
  10. 10. •It has launched its own product range under the name "DigiFlip", offering camera bags, pen-drives, headphones, computer accessories, etc. •Flipkart Debuts Lifestyle Private Label under Flippd •Flipkart has also introduced a new jewellery section
  11. 11. •It has also opened a music store which sells CD's and DVD's of movies' music releases and music albums. It has also acquired Bollywood movie content from Chakpak.
  12. 12. marketing strategies
  13. 13. •Despite of being an online platform it initially started off with word of mouth marketing strategy. •It was started with a modest budget with investments made by the co founders them self. •But eventually it found different and newer ways of marketing the site as Online shopping gathered momentum.
  14. 14. Flipkart’s marketing strategies:- Advertisements Discounts, Offers Shipping & Return/Exchange Policy Marketing Mix After Sale services Product review Modes Of Payment
  15. 15. advertisements
  16. 16. • Flipkart has always been very creative when it comes to advertising and has featured kids in its films. • In the year 2011, it kicked off their new ad campaign ‘No Kidding, NoWorries’ , the commercial.
  17. 17. •The three commercials being aired each highlight a benefit that customers can avail while shopping on flipkart.com-‘Cash on delivery’, ‘30-day replacement guarantee’, and ‘original products with original warranty’ to make the online shopping experience hassle-free. • In 2013 , they came with new campaign titled 'India wants to know'.The campaign aimed to educate consumers about the benefits, ease and convenience of shopping on Flipkart.com, using the ‘kids as adults’ theme.
  18. 18. Discounts & Offers
  19. 19. •Flipkart provides huge discounts and free home delivery in 3-5 days. •The discount is as high as 30% on the print rate of the books. •They also have a special page dedicated to the discounts offered by them called the ‘Flipkart Offers Zone’.
  20. 20. SHIPPING & RETURN, EXCHANGE POLICY
  21. 21. •Replacement •Exchange •Return •Shipping 30 Days Replacement Guarantee * No Extra Cost*
  22. 22. DELIVERY PROGRESS
  23. 23. Marketing Mix
  24. 24. MARKETING MIX PROCESS
  25. 25. pRODUCT
  26. 26. •Aims most segments except automobiles and groceries. • The online store has spread to multiple categories namely Books, music, mobiles, computers, cameras ,home and kitchen applications,TV and home theatre systems, Personal and healthcare products and stationary items as well.
  27. 27. pRice
  28. 28. •Offer Discounts •E-Wallet •E-GiftVoucher
  29. 29. pRomotion
  30. 30. PROMOTION ADVERTISING ONLINE MARKETING AFFILIATE MARKETING
  31. 31. place
  32. 32. •Inventory at four major centres: Delhi, Mumbai, Bangalore and Kolkata. •Delivery services through e-kart and postal services •Covers all tier-1 cities, major tier-2 and tier-3 cities
  33. 33. process
  34. 34. •Cash on delivery •Debit and credit card transactions •Pay zippy safe payments
  35. 35. people
  36. 36. •Customer Services •Investors •Employees
  37. 37. Physical evidence
  38. 38. •The packaging and quality of their products • Prompt delivery (1 Day Delivery) • 30-day return policy
  39. 39. After Sales Services
  40. 40. •Majority of Flipkart are employed in Customer support division. It was the first customer support division in India to have 24x7customer support functioning. •It has also tie up with Skype for the same on the website for user delight. •It also provides the facility of a ‘Feedback Form’.
  41. 41. Product review
  42. 42. •Product reviews on flipkart are a great way to help other customers decide what to buy, and what to avoid. •It is a method where customers write their reviews about a certain product.
  43. 43. Modes Of Payment
  44. 44. E-GIFTVOUCHER E-WALLET
  45. 45. •Cash-On-Delivery •Internet Banking •E-GiftVoucher •E-Wallet •Credit/Debit Cards
  46. 46. FUTURE INSIGHT
  47. 47.  REVISING THE VISION
  48. 48. •Flipkart’s vision was to become Amazon of India. In 5 years time, with the biggest market share, it has already achieved it. •It’s time for them to derive the big brand idea from the expectations and experiences of the stakeholders, employees and the customers and rebuild the vision for Flipkart.
  49. 49.  INITIAL PUBLIC OFFERING (IPO)
  50. 50. • Filpkart is thinking of going for an IPO in next couple of years, but it’s going to be very challenging for them. IPO is a great opportunity for the Flipkart brand.
  51. 51.  GOING GLOBAL
  52. 52. •Be the first ever Indian ecommerce business to go global. The world is looking towards emerging economies and what they can offer to the world. Going global will increase the cash flow many fold.
  53. 53.  REBUILD TRUST INTERNALLY
  54. 54. •Flipkart has faced huge flak in terms of internal employee trust. • There is an urgent need to change this perception. No company in this modern business scenario can have an authoritarian mind set.
  55. 55.  BRAND AMBASSADORS
  56. 56. •They can choose one of the prominent film actors who can represent their image and style, to advertise their brand and hence make their brand an household name.
  57. 57. Presented By: Shubham Bhandari HarshYadav Sudiksha Saini SuhasiniThapliyal Kathyayini Udupa ShilpaYadav Mona Malhotra

×