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Film magazines,
Front cover for brief 1, promotion package for a new film.
Film magazine review page for brief 3, short film in its entirety.




Date
Role of film magazines
Film cover and review
Date
Case Study:   ✤   Look on the advertising sites for

Empire        ✤   the institutions for the best insight

Magazine      ✤   into magazines as a brand & audience
Date
Date
✤   EMPIRE is the premier movie destination, providing
    indispensable insight into cinema, both blockbusting
    and classic.

✤   Online, in-print and via app EMPIRE’s unparalleled
    access has led to world-beating exclusives such as
    the first look at Heath Ledger’s Joker, to
    extraordinary access to Steven Spielberg who guest
    edited our 21st birthday issue, to George Lucas’s
    backyard in the run up to Indiana Jones and the
    Kingdom of the Crystal Skull

✤   After 20 years of being the world’s best movie
    magazine, last year saw EMPIRE become the
    biggest movie magazine in the world. This
    international domination – outselling all of its rivals
    globally by an average of 2 to 1 – is down to
    EMPIRE’s continued commitment to delivering movie
    fans the greatest monthly experience, telling them
    which movies to get excited about and why.

✤   EMPIRE is a truly multi-platform brand, using
    magazine, online and apps to connect with 1.4
    million of the smartest film fans on the planet.
    Reaching consumers with high disposable incomes,
    EMPIRE readers are early adopters, media-savvy
    and invest in technology.
Empire is the world’s largest movie magazine


1Unrivalled access to iconic, A-List film talent, giving
advertisers the opportunity to position themselves
alongside influential brands and personalities


2World exclusives on the biggest and most exciting new
films


3Authorative coverage on all aspects of home
entertainment:
DVD,TV, games, hardware etc.


4Dominates the uK film market with 68% circulation
share, outselling its nearest competitor by 93,000
copies.


5Unprecedented loyalty and trust – 70% of readers buy
every issue.


6Empire has over 50,000 subscribers - this is up over
25% y-o-y. Empire has more subscribers than it’s
nearest rival sells copies on the newstand.


✤The magazine, empireonline.com and our international
editions now reach over 2.5 million of the most
dedicated movie fans on the planet.
✤   You should consider which
    type of film magazine would
    be most suitable for your target
    audience.
Date
Date
magazine as a brand

Date
What are the conventions of layout?

Date
Film cover and review
Film Magazine review
Date
Consider conventions of layout
Well shot still from production

Date
posed studio shot, focus on actor

Date
Have a look at the Sight and Sound site for DPS of reviews and articles

Date
✤   Points to consider when analysing reviews:

✤   from whose point of view is this written from?

✤   what is the purpose? persuade, inform, educate,
    entertain?

✤   you must analyse the discourse.

✤   what is the language like?
✤   format (print magazine rather than online)

✤   house style

✤   brand identity

✤   lexical cohesion

✤   lexicon of words

✤   expert terminology

✤   postmodernism, references to other sources, films,
    work by other directors, art, music, travel...
✤   When analysing use two step approach:

✤   denotation

✤   connotation

✤   in terms of key concepts;

✤   LIAR & Genre

✤   & codes, of gesture, posture, clothing, eye contact,
    costumes, mise-en-scéne, colour, typography.
Film cover and review
Film cover and review
✤   Institution

✤   WHo publishes this magazine and what kind of brand
    are they promoting?

✤   Hollywood blockbuster or indie, European, short
    films?
Audience
Link to this page

Date
Film cover and review
✤   how are we persuaded to access the film?

✤   online, cinema, DVD, download.

✤   retrospective, canon of ‘great’ film. Who makes these
    decisions?
film




       subculture
✤   Aim to complete at least three examples.

✤   Try to choose two very different editions and then one
    which is very similar to how to how you hope yours to
    be.

✤   Again, vary the format in which you present this work
    but please bear in mind, the standard of analysis
    should be much higher than that of your foundation
    portfolio.

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Film cover and review

  • 1. Film magazines, Front cover for brief 1, promotion package for a new film. Film magazine review page for brief 3, short film in its entirety. Date
  • 2. Role of film magazines
  • 5. Case Study: ✤ Look on the advertising sites for Empire ✤ the institutions for the best insight Magazine ✤ into magazines as a brand & audience
  • 8. EMPIRE is the premier movie destination, providing indispensable insight into cinema, both blockbusting and classic. ✤ Online, in-print and via app EMPIRE’s unparalleled access has led to world-beating exclusives such as the first look at Heath Ledger’s Joker, to extraordinary access to Steven Spielberg who guest edited our 21st birthday issue, to George Lucas’s backyard in the run up to Indiana Jones and the Kingdom of the Crystal Skull ✤ After 20 years of being the world’s best movie magazine, last year saw EMPIRE become the biggest movie magazine in the world. This international domination – outselling all of its rivals globally by an average of 2 to 1 – is down to EMPIRE’s continued commitment to delivering movie fans the greatest monthly experience, telling them which movies to get excited about and why. ✤ EMPIRE is a truly multi-platform brand, using magazine, online and apps to connect with 1.4 million of the smartest film fans on the planet. Reaching consumers with high disposable incomes, EMPIRE readers are early adopters, media-savvy and invest in technology.
  • 9. Empire is the world’s largest movie magazine 1Unrivalled access to iconic, A-List film talent, giving advertisers the opportunity to position themselves alongside influential brands and personalities 2World exclusives on the biggest and most exciting new films 3Authorative coverage on all aspects of home entertainment: DVD,TV, games, hardware etc. 4Dominates the uK film market with 68% circulation share, outselling its nearest competitor by 93,000 copies. 5Unprecedented loyalty and trust – 70% of readers buy every issue. 6Empire has over 50,000 subscribers - this is up over 25% y-o-y. Empire has more subscribers than it’s nearest rival sells copies on the newstand. ✤The magazine, empireonline.com and our international editions now reach over 2.5 million of the most dedicated movie fans on the planet.
  • 10. You should consider which type of film magazine would be most suitable for your target audience.
  • 11. Date
  • 12. Date
  • 13. magazine as a brand Date
  • 14. What are the conventions of layout? Date
  • 17. Consider conventions of layout Well shot still from production Date
  • 18. posed studio shot, focus on actor Date
  • 19. Have a look at the Sight and Sound site for DPS of reviews and articles Date
  • 20. Points to consider when analysing reviews: ✤ from whose point of view is this written from? ✤ what is the purpose? persuade, inform, educate, entertain? ✤ you must analyse the discourse. ✤ what is the language like?
  • 21. format (print magazine rather than online) ✤ house style ✤ brand identity ✤ lexical cohesion ✤ lexicon of words ✤ expert terminology ✤ postmodernism, references to other sources, films, work by other directors, art, music, travel...
  • 22. When analysing use two step approach: ✤ denotation ✤ connotation ✤ in terms of key concepts; ✤ LIAR & Genre ✤ & codes, of gesture, posture, clothing, eye contact, costumes, mise-en-scéne, colour, typography.
  • 25. Institution ✤ WHo publishes this magazine and what kind of brand are they promoting? ✤ Hollywood blockbuster or indie, European, short films?
  • 28. how are we persuaded to access the film? ✤ online, cinema, DVD, download. ✤ retrospective, canon of ‘great’ film. Who makes these decisions?
  • 29. film subculture
  • 30. Aim to complete at least three examples. ✤ Try to choose two very different editions and then one which is very similar to how to how you hope yours to be. ✤ Again, vary the format in which you present this work but please bear in mind, the standard of analysis should be much higher than that of your foundation portfolio.