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Branding
Logos are about BRAND RECOGNITION
Why?
First impressions
       Representation of your product
              Authenticity
                    People buy brands
                          Showcase
•   Pictorial Marks...no need for text
•   Abstract
•   Emblems
•   Characters
•   Words
How Logos Build Brand Recognition Through First Impressions
How Logos Build Brand Recognition Through First Impressions

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How Logos Build Brand Recognition Through First Impressions