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Business plan on nobility fashion house

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Business plan on nobility fashion house

  1. 1. Presentation Topic-Business Plan on Nobility Fashion House Prepared For Professor Jesmin Sultana Course Title-Principles Of Marketing Prepared By Md.Shams Akhter Roll No-11102075
  2. 2. Introduction to the Business Plan:  Name of the Business: “Nobility Fashion house”  Nature of Business : Production.  Sector/Industry : Fashion House  Business Objectives  Employment: Total employment is 26 permanent 4,temporary11 skilled persons and semiskilled 8 persons or unskilled o persons  Type of Ownership: Partnership
  3. 3. General Description of the Industry:  Global enterprise devoted to the business of making and selling clothes  The fashion industry encompasses the design, manufacturing, distribution, marketing , retailing, advertising, and promotion of all types of apparel  The fashion industry developed first in Europe and America  The fashion industry is a product of the modern age  New technologies such as the sewing machine, the rise of global capitalisms and the development of the factory system of production,  Bangladesh developed the fashion industry  Now a days Bangladesh has popular brand like Lubnan ,Aarong , Lavender, Rang, Yellow etc.
  4. 4. Company Summary Nobility fashion house organized as a partnership among the partners of ImranHossen,Md.ShamsAkhter,KanizFatemaKona,AyshaAkterShimu,MD.Sha mim Hossen We will be located at Basundhora ,Dhaka . All merchandise will be purchased according to the company's mission and customer focus of outfitting all sizes  Company Ownership : Nobility Fashion House is organized as a partnership among the five partners of Imran Hossen , Md. Shams Akhter Kaniz Fatema Kona , Aysha Akter Shimu , MD. Shamim Hossen . Everyone will handle the administrative and managerial duties on rotation.  Objectives: Objectives  2. To receive a 50% profit margin within the first year.  3. To have a customer base of 1,000 by the end of the first operating year.  4. To create employment opportunity.  5. To conserve and uphold culture and values by providing domestic products to Nobility fashion house.  Keys to Success  Mission
  5. 5.  Product introduction  Most Important Features of the Products  Product Differentiation:  Traditional packaging  Promotion  Customer Loyalty  Differential Cost structure  Durability  Reduces Costs
  6. 6. o Market area ,size and characteristic o Marketing Area o Market area and size o Local marketing area o Target Market Segment Strategy Nobility fashion is to serve the local community that has difficulty finding innovative clothes. It will also serve the fashion community.
  7. 7.  Local target customer: Our targeted customers are mainly four types or levels of people.  Upper Class.  Upper Middle Class.  Middle Upper Class.  Middle Class.  Target Customer:  Our customers are quite conscious about the quality. So they want to use standard & quality able cloths.
  8. 8. We are taking or hired show room in renowned shopping moll for our actual customers or potential customers. However we do have market segmentation according to the volume of purchase by the customers. That segmentation as follows-  Master Consumer: Customers that purchase 10-15 units per month.  Elite Customer: Customers who purchase more than 8units but less than 6units per month.  General Customer: Customers who purchase more than 4 but less than 1 units are of this group.  Customer’s Motivation The customers will be motivated by our-  Attractive price  Unbeatable Idea  Supreme quality  Excellent Service
  9. 9.  We face the competition in the local market for some competitors our major competitor is  Indirect Competition  Potential Competitors  Direct Competition
  10. 10.  Marketing Objectives  Ensuring excellent quality all through  Assessing customers demand and meeting them adequately.  Marketing customers satisfied with the asking price.  Ensuring wide availability of product  Marketing policy: We will arrange meeting, seminar, news article and blog article to increase awareness among the consumers. The Company plans to strengthen its relationship with key customers by developing brand
  11. 11. Promotion & advertisement: The company's promotional plan is diverse and includes a range of marketing communications “Nobility Fashion ” always considers its product as a creative piece. Therefore the company believes in promotional activities that not only attract its customer by their rational value but also by their emotional drive.  Market Needs  Market Trends
  12. 12.  Market growth is in an upward motion, despite some of the latest economic downturns in our country. Now a day, Dhaka has become a center of economic and cultural activities because of the establishment of various educational institutions and other organizations. People from other areas are coming to Dhaka for study or job purposes. Moreover the numbers of working women are increasing in the city who are very much concerned about their attire. Dhaka has also been designated as the city of natural beauty in the country. Every year So many tourists are coming to Dhaka for trade and tour purposes.
  13. 13. Price would be a crucial issue for our products. We Know for new product pricing we can use two pricing strategies- Market Skimming and Market Penetration. Here, “Nobility Fashion House” will adopt Market Penetration Strategy.  Market Expansion Strategy  Sales and Distribution Network
  14. 14. Nobility Fashion House will be located at Bosundhara city in Dhaka. This space has 1,000 square feet and has been rented for five years. This location is central to the geographical location for the Dhaka community  Advertising and promotion: A press release kit will be sent to all major media outlets in Dhaka highlighting the grand opening of the shop in the city. This kit will include a press release, pictures of the interior space, color postcard/flyer, and a business card  Without it’s we can also promote our products by advertising like Billboard, Newspaper, Magazines, TV media, leafleted etc.
  15. 15. Nobility fashion will maintain a premium pricing strategy. We base the product lines that we carry on their reputation and quality as clothing. Most of our lines come with a suggested retail price that we will follow. We will also utilize the standard practice of key stoning as well.  Distribution Strategy  Sales Strategy
  16. 16.  Marketing Programs  Positioning Statement  Strategy and Implementation Summary  Main Competitors
  17. 17. Our business plan will be generated and reviewed on a bi-annual basis and reviewed quarterly to ensure all financial goals and objectives are being reached. It will allow us to make the most of our limited marketing budget by focusing our communications on our target markets and enhancing our marketing knowledge.  Future Products
  18. 18.  Current Human Resource  Employment test  Staffing  Selection  Training  Compensation  Employee Benefits  Vacation and Holiday Leaves
  19. 19. 1. Nobility Fashion House will be depends on production price fluctuation on these goods will hamper our revenue and it might lose against its supplier who are depend on what price market. 2. Tastes in fashion and buyer’s choice will frequently change and if Mobility Fashion House is flexible in adapting itself with the changing tastes. 3. It is the situation that Mobility Fashion House concept has been emitted by about 600 buying house firms .Most of them have a strong position in the market. 4.The dangerous thing is that the death of any partner. It is difficult to transfer the ownership of a partner. 5. Quality of product as per the buyer’s requirement
  20. 20. Management Team All partners will be responsible for all administrative functions, purchasing, inventory control, and promotions. They will also act as a part-time sales representative. Personnel Plan The personnel plan is included in the following table below. There will be six full-time employees and two part-time employees working 20-30 hours per week. All employee's will benefit from a one day paid holiday on their respective birthdays and one week of paid vacation after twelve months of employment. At this time medical benefits will not be offered to employees. As profits increase in the future medical benefits will be offered to all employees
  21. 21. 1. Shortage of working capital The flexible financial strategy implies surplus cash and little short term borrowing. However, to start the operation of our business, we need to take both short and long term loans. Though the estimated net income for the first two years of our business will be positive. Hopefully reduces the risk of experiencing financial distress. 2.Inflation risk The high growth rate of price in raw material this country may lead to decrease in investment in various sectors or it may increase the price of the product that will directly affect the revenue and thus the expansion of the firm. 3.Volatility of interest rate risk We will take short term loans more than long terms at the initial stage .Since, short term interest rates are more volatile than longer rates; this may lead to interest rate risk for our company. 4.Power interruption We have alternative plan (solar ) to solve this problem 5.Political risk The current political instability may appear to be a major threat for a new entrant like us since opening a new firm requires considerable amount of activities regarding fulfillment of rules and regulations and maintaining laws that are directly or indirectly affected by political affairs 6.Technical risk Although technology is new, but we have a great effort .we are all engineers. It is a great advantage 7.Business Risk The business is at initial stage but the proprietor is very much alert and hired a strong experienced team to overcome this problem.
  22. 22. • Fixed Cost • Rent 35000 • Equipment 350000 • Production House Rent 35000 • Covert van 450000 • Total Fixed Cost 870000 • Variable Cost • Salary 50000 • Raw materials 20000 • Advertising 100000 • Total Variable Cost 350000 • Total Unit=4000units • Per Unit Selling Price = (Total Fixed Cost – Total Variable Cost ) / total unit = (870000+350000) / 4000 =305 • Per Unit Variable Cost =Total Variable cost / total unit =350000 / 40000 =87.5 • Break Even Point =Fixed Cost / (Sells – variable cost) =870000 / (305 – 87.5) =4000 unit • Break Even Sales= Fixed cost / {1-(variable cost /sells)} =870000/ {1-(87.5/305)} =1220000

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