• Your desk
• Your appearance
• Your physical &
– Sit up straight
– Be discreet
– Common courtesy
– Speak sparingly
• Be self aware
• Avoid strong perfume
• Mind Your Own Business
• Use speakerphone only for conference calls
• Keep your noise to yourself
• Keep your germs to yourself
• Be pleasant
• Don't talk loudly across partitions
• Keep cell phones ringers low
• Refrain from annoying cell ring tones
• Answer phones promptly, don't let it ring several times
• Time consciousness
• Respect for others privacy
• Respect for hierarchy
• Self Control
– Can be kept as a record
– Slang, Careless writing
– Thoughtless comments
– Humor out of place
Making a good
• The way you dress is the single biggest nonverbal
communication you make about yourself.
• Your dress conveys success, trustworthiness,
intelligence and suitability.
• Lean towards the conservative side of style.
• Avoid loud colors and printed fabrics
• Make sure your clothes are nicely pressed.
Meeting and Greeting
– Traditionally, a man is always introduced to a
woman. Not necessarily in business.
– Highest person of rank is mentioned first.
– A younger person is always introduced to an older
– It is helpful to include the persons title
– Always state your name.
Tricks for remembering names
• Repeat the person’s name a few times to
yourself after you’re introduced.
• Use the person’s name immediately in the
conversation after an introduction.
• Immediately introduce that new person to
someone else you know.
• Jot down the person’s name
The Proper Handshake
• Firm, but not bone-crushing
• Lasts about 3 seconds
• May be "pumped" once or twice from the elbow
• Is released after the shake, even if the introduction
• Includes good eye contact with the other person
• Hold your drink in your left hand to avoid a cold, wet
Exchanging Business Cards
• Carrying your card
• Presenting your card
• Receiving a card
• When to exchange cards
• With whom to exchange cards
• Never leave the office without a good
– In Japan business cards are extremely important.
– Present your card with both hands.
– When you receive a business card spend several
seconds studying it and do not write on it or put
in your pocket in the presence of the giver.
– In many parts of the Middle East, you should
never use your left hand when giving your
– Print your business card in English on one side,
and in the language of your host on the other.
– Learn the protocol of giving business cards.
Make frequent eye contact
Keep you hands out of your pocket
Cross you arms
Tap your feet
Clear your throat repeatedly
Bite your lips or nails
Benefits of being Culturally Sensitive
• People respect you
• Less conflict
• Problems are easily solved
• Business is more successful –
meaning more job security
• The bow symbolizes respect and humility.
• The “ok” sign is a symbol for money.
• The business card – treat it with respect.
• Very punctual. It is rude to be late to a business
• A gift should be refused three times before accepting it. The
giver will continue to insist that you accept the gift.
• The triangle is considered a negative shape.
• Never touch the head or pass an object over the head –
the head is considered sacred in Thailand.
• Never cross your legs in the presence of an older
European and African Cultures
• In Great Britain, the napkin is a child’s diaper. They call it the
• In France, the “ok” sign means zero.
• In Germany, first names are seldom used when doing business.
• In Germany, gifts are rarely exchanged and are usually not
• The number 7 is considered bad luck in Kenya and good luck in
• In Bulgaria, a nod means “no” and shaking you head means “yes”.
• In some African countries, the color red represents witchcraft and
Middle Eastern Cultures
• Greet visitors by saying” assalamoalaekum” i.e. peace be
• Never, never eat with your left hand.
• Never sit in a position that displays the sole of your foot to
an Arab, especially women.
• Never ask a businessman about his wife or other female
members of his family.
• Famous for their hospitality.
• Business meetings are conducted in a leisurely style.
• Firm belief in “athiti devo bhava”
• Judicious mix of modernity and tradition.
• Are very adaptive to new atmosphere.
• Protocol of seniority is always maintained.
• Visitors are normally accompanied back to
their vehicles and duly seen off.
Business in USA
English is spoken by 82% of the population as a native language.
America is a nation of immigrants and as a result cultural mish-mash in every sense
of the word.
Informal and Friendly:
American are friendly and Informal by nature.
People tend to not wait to be introduced
Time is Money
In America, time is a very important commodity. People 'save' time and 'spend'
time as if it were money in the bank.
Americans ascribe personality characteristics and values based on how people
Business in USA
Customs and Etiquette in USA
Meeting And Greetings:
•Greetings are casual.
•A handshake, a smile, and a ‘hello’ are all that is needed.
•Use first names and be sure to introduce everyone to each other.
Business Etiquette in USA
Americans are Direct
They value logic and linear thinking and expect people to
speak clearly and in a straightforward manner
Americans will use the telephone to conduct business that
would require a face-to-face meeting in most other
Business Etiquette in USA
Arrive on time for meetings since time and punctuality
are so important to Americans.
Meetings may appear relaxed, but they are taken quite
With the emphasis on controlling time, business is
Business in Germany
• The official language of Germany is German, with over 95% of
the population speaking German as their first language.
• If you write to schedule an appointment, the letter should be
written in German.
• Punctuality is taken extremely seriously.
• Meetings are generally formal.
• There is a strict protocol to follow when entering a room:
The eldest or highest ranking person enters the room first.
Men enter before women, if their age and status are roughly
“Germans are the masters of planning.”
German Society & Culture
Dining Etiquette in Germany:
Arrive on time as punctuality indicates proper planning. Never arrive early
Relationship & Communications in Germany:
They will be interested in your academic credentials and the amount of
time your company has been in business.
Germans display great deference to people in authority, so it is
imperative that they understand your level relative to their own.
Business in Brazil
Language is one of the strongest elements of Brazil's national unity.
Portuguese is spoken by nearly 100 percent of the population.
Brazil is a mixture of races and ethnicities, resulting in rich diversity.
Relationship & Communication in Brazil:
Brazilians prefer face-to-face meetings to written communication.
The individual they deal with is more important than the company.
Business Negotiation in Brazil
Brazilians take time when negotiating. Do not rush them or appear
Expect a great deal of time to be spent reviewing details.
Often the people you negotiate with will not have decision-making
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