1. A SEMINAR ON
“HUL vs. P&G CRITICAL EVALUATION”
PRESENTER
BY
SHOAIB AHMED KHAZI
UNDER THE GUAIDANCE
OF
ARUN KUMAR D C.

2.  FMCG industry, alternatively called as CPG
(Consumer packaged goods)
 Industry primarily deals with the production,
distribution and marketing of consumer packaged
goods.
 The Fast Moving Consumer Goods (FMCG) are
those consumables which are normally consumed
by the consumers at a regular interval.

3.  HUL good, look good and get more out of life
with and services that are good for them and
good for others.
 With over 35 brands spanning 20 distinct
categories such as soap, detergent, shampoo,
skincare, Toothspaste.
 The Company has over 16,000 employees
and has an annual turnover of around RS.
19,401 crores (financial year 2010.2011).

4.  In the summer of 1888, visitors to the
Kolkata noticed full of sunlight soap bar ,
embossed with the words “Made in England
by Lever Brother‟‟ With it, began of era of
marketing branded fast moving Consumers
Goods(FMCG).

5.  Personal use:
 Lux
 Lifebouy
 Liril
 Hmam

6.  BREEZE
 Dove,

 Pears
 Rexona.

7.  Surf excel
 Rin
 Wheel
 Ala bleech.

8.  Disinfectants
 Foods: Kissan (jam, Ketchup, Squases)
 Annapurna (Aata and salt),
 Tea:
 Coffee

9. Beauty Products: Fair&Lovely,lakme, pond‟s
Vaseline,Aviance.
Hair care: Sunsilk Naturals,
Clinic plus,dove,etc.
Oral Care: Pepsodent and Close up.

10.  P&G
 NESTLE
 LO‟REAL
 DABUR
 ITC

11. INTERNAL EXTERNAL
ENVRONMENT ENVIRONMENT
STRENGTH OPPORTUNITIES
WEAKNESS THREATS

12. INTERNAL ENVIRONMENT
STERNGTH
 Variety of products
 Distribution Network
 Brand image
 Quality Management
 Innovation and R&D strength
 New division called HLL network.

13. Weakness
 Not able to compete with local competitor in
the rural market
 Not focus on upper class population
 Pricing policy is not good
 Lacked of Raw material cost high priced
product.

14.  Opportunities
 Huge Market
 Increasing per capital income
 Increasing consumption pattern
 Potential for making more impact of brand
image.

15. Threats
 Loosing Market Share due to new Entrants
 ITC Ltd one of the biggest threats
 Proctor & Gamble
 Dabur
 Dettol
 Colgate, Nirma
 Babool

16. Introduction
 Procter and gamble (P&G).
 FMCG Industry.
 Headquarters Cincinnati, Ohio, U.S.
 Net income US$ 11.797 billion (FY 2011)
 Total equity US$ 68.001 billion (FY 2011)
 The Company has over Employees127,000 (2010)
 Bob McDonald (Chairman, President and CEO)

17.  William Procter, a candle maker, and James
Gamble, a soap maker, immigrated from
England and Ireland respectively.
 They settled in Cincinnati initially and met
when they married sisters, Olivia and
Elizabeth Norris. partners.
 On October 31, 1837, as a result of the
suggestion, Procter & Gamble was born.

18.  Gellete
 Wilkisonsword
 7‟o‟ clock
 Tide washing powder
 Oral-B tooth brush

19.  Ariel washing powder
 Head and Shoulder Shampoo
 Pantine Shampoo
 Whisper
 Rejoice Shampoo

20. INTERNAL EXTERNAL
ENVIRONMENT ENVIRONMENT
STRENGTH OPPORTUNITIES
WEAKNESS THREATS

21.  INTERNAL ENVIRONMENT.
 STRENGTH
 Strong financial position
 Large scale of operations
 Strong branding
 Product innovation .
 Developing markets infrastructure

22.  Weakness
 Customer concentration
 Lack of effective distribution in some
countries

23.  OPPORTUNITIES
 Expansion in developing markets.
 Future growth plans
 Growing India FMCG products

24.  Threats
 Regulatory Environment
 Intense competition
 Increase in prices of raw materials

26.  The recent war between HUL and P&G is over
the advertisement featuring RIN and TIDE
Natural. HUL(through its latest advertisement
launch in last week of Feb.) openly challenges
the superiority of its product RIN provide
more brightness in comparison to TIDE
Natural, which is the new product the P&G
launched a couple of months ago in the mass
segment positioning it against RIN as well as
Wheel.

27.  The rivalry between FMCG majors Hindustan
Unilever and Proctor & Gamble isn't a
mystery. And for their new shampoo
campaigns the writing is already on the wall.
 While P&G is re-launching Pantene next week
claiming to be the number one brand, HUL
has already taken a pre-emptive action by
placing ads that say „Dove is the No.1
shampoo.‟

28.  There is wide competition in between HUL
and P&G is over the advertisement featuring
RIN and TIDE
 openly challenges the superiority of its
product RIN provide more brightness in
comparison to TIDE Natural,