health education principles includes crediblity, feedback, leadership etc

1. Dr. Shivashankar.K.
Department of Public Health Dentistry
PRINCIPLES OF HEALTH
EDUCATION

2.  Introduction
 Definition of Health Education.
 Aim and Specific Objectives of Health Education.
 Communication process
 Practice
 Main principles of Health Education.
 Types of Health Education.
 Different approaches in Health Education.
CONTENTS

3.  Latin word “Educare” and “Educere” which means to bring
out and to lead
 Imparting information about health
 Motivating the recipient to use the information provided.
 Vital for prevention
INTRODUCTION

4. Health education is a process that informs, motivates and helps
people adopt and maintain healthy practices and lifestyles,
advocates environmental changes as needed to facilitate this goal
and conducts professional training and research to the same end
- National Conference on Preventive Medicine U.S.A
DEFINITION

5. Communicator: the person or the team give the message (Educator).
Message: the contents (materials) of health education
Channel: method of carrying the message
Audience: the receivers (users or targets) of the message
COMMUNICATION PROCESS
SENDER MESSAGE CHANNEL RECIEVER
FEEDBACK

6.  Source credibility.
 Clear message.
 Good channel: individual, group & mass education.
 Receiver: ready, interested, not occupied.
 Feed back.
 Observe non-verbal cues.
 Active listing.
 Establishing good relationship.
GOOD COMMUNICATION
TECHNIQUE

7. AIM
Aims of Health
education
Health promotion
and disease
prevention.
Early diagnosis
and
management.
Utilization
of available
health
services.

8.  Informing people
 Motivating people
 Guiding into action
OBJECTIVES

10. 1-Individual
Face to face
Education through spoken word.
A- Occasions of health appraisal.
B- Home visits Nurses
Health visitors
Social workers
PRACTICE

11. 2-Group
a. Lessons and lectures in schools.
b. lectures in work places e.g. factories.
c. Demonstration and training
3- Mass media.
1. Broadcasting: radio & TV.
2. Written word: newspapers, posters, booklets.
3. Others e,g, theaters.
PROCESS

12. 1. Credibility
• Degree to which the message is perceived as trustworthy by the receiver.
• Scientifically proven
• Compatible with culture and social goals
2. Interest
• Listening
• Felt needs should be assessed
PRINCIPLES

13. 3. Participation
• Encourage participation
• Leads to acceptance
• Group discussion, panel discussion
4. Motivation
• The fundamental desire for learning in an individual
• Primary motives- inborn desires
• Secondary motives- results of outside force
• Eg, teen ager- esthetics and adults economic
PRINCIPLES

14. 5. Comprehension
• Level of understanding of the receiver
• Determine the level of literacy and understanding of the audience
• Never use new or strange words
• Avoid Technical or medical words
Eg, eat food items which are non cariogenic
6. Reinforcement
• Repetition
• Learning new things in short period is not possible
• Booster dose
PRINCIPLES

15. 7. Learning by doing
• Learning process should be accomplished by doing
• Chinese proverb
Eg. Brushing technique
8. Known to unknown
• How much the people already know
• Existing knowledge can be used as basis step
PRINCIPLES

16. 9. Setting an example
Should follow what he preaches
Eg. Anti tobacco counseling
10. Good human relations
Good personal qualities
Maintain friendly relations with the people
Helpful
Clarify doubts of people.
PRINCIPLES

17. 11. Feedback
To find out any modification is necessary to make program more effective
12. Community leaders
Leaders will have a good rapport
Familiar with people of their community
Will have better understanding about the needs of their community
Eg. Head of the village, headmasters.
PRINCIPLES

18. 13. Soil, seed and sower
• Soil- people
• Seeds- health facts (truthful)
• Sower- transmitting media (attractive, palatable and acceptable)
PRINCIPLES

19.  Social and cultural gap between the sender and the receiver
 Limited receptiveness of receiver
 Negative attitude of the sender
 Limited understanding and memory
 Insufficient emphasis by the sender (health professional)
 Contradictory messages
 Health education without identifying the “needs "of the community
BARRIERS OF COMMUNICATION

20. STAGES OF HEALTH EDUCATION
Stages For Health
Education
Stage of Sensitization
Stage of Publicity
Stage of Education
Stage of Attitude change
Stage of Motivation and Action
Stage of Community Transformation (social
change)

21. STAGES OF PRACTICE
Stages of adoption
of new ideas
Stage of unawareness
Stage of awareness
Stage of interest
Stage of evaluation
Stage of trial
Stage of adoption

22. Approaches To
Health Education.
Individual Approach
Counseling.
Clinic Consultation.
On-site Visit.
Group Approach
Lectures.
Group Or Panel
Discussion.
Workshop,
Seminars.
Mass Approach
Radio, T.V
Newspapers.
Printed Materials.
Internet

23. 1. Soben peter. Essentials of preventive and community dentistry. 4th edition.
2. Park.K. Textbook of preventive and social medicine. 16th edition
3. Joseph John textbook of preventive and community and preventive
dentistry. 2nd edition.
REFERENCES

24. Thank you