2. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
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3. • 1: this was the opening shot of the lead singer as the intro to the
song is Jaccobi Shaddix singing the first few lines of the song, I have
used a similar idea to the original video as it too starts with a close
up on lead singer.
• 2: for the guitar riff in the intro I did a close up on the guitarist
showing him playing the intro, the instruments are the main bit in
this part of the song so the focus of the camera is on the guitars
• 3: as the riff’s go on I chose to have a transition between
instruments. I did this by fading one clip over the other. This has
been used in only a few music videos but I think that it worked well
with the video.
• 4: as the song kicks in a bit more the whole band is shown playing.
This is a shot that is used in a lot of performance pieces as it
advertises and sells the band rather then just showing them one by
one.
• 5: I decided to show each member of the band through out the
video, this allowed me to have a wider variety of camera shots,
such as close ups mid shots and many others
4. • 6: this is a shot of 3 of the members this gave me the multi shot
and stopped the video having a sense of vanity with the lead singer.
Not many videos only have focus on the main singer they tend to
have both images of the singer and/or the band.
• 7: I decided to play around with lighting by going out side in the
dark and placing a torch at the actors feet the light then lit up the
instruments and the face of the actors I did this with the guitarist
and the bassist
• 8: the mise-en-scene in the video as shown in this shot is very
typical of a music video it is all very casual with clothes like t-shirts,
jeans bandanas. As well as a stereo typical clothing the instruments
used are that of a typical rock genre drums and guitars were as
ones of a different genre would b more inclined to use DJ decks or
synthesisers.
• 9: in my video I thought it would be interesting to play around with
the layouts of the different shots as you can see I kept the idea as ii
felt it worked well with the transitions of the shots I did this with 2
or three shots.
•
6. • 1: the first picture is of a song by all time low this song is all about
promoting the band so they have done this via placing the band on
podiums having them playing the song with the focus being on the entire
band.
• 2:this next one is taken from the video closer to the edge by 30 seconds to
mars, this is a video that is filmed from many live concerts they played at
in one tour, it advertises the bands ability to have a put on a great show
and have a good time.
• 3: is a image taken from the video a town called hypocrisy by Lostprophets
it is one that I like especially as the video is all about children’s TV
presenters hence the costumes and look about the video it is meant to be
fun and enjoyable to watch with many comical aspects.
• 4: we are the ocean video for waiting room is meant to be a rather darker
and more serious hence why they appear to be in a very dark room with
dark coloured clothes with the only light coming from the windows at the
side.
• 5: my chemical romance did a live video for their planetary go video this
one defies the rock genre as it is filled with colour the artists them are
dressed in reasonably bright colours such as the yellow and black short
with Gerard Ways bright red hair
7. • 6: once again a live shot from the song one-track mind by papa
roach this just shows the kind of shot often used in videos of this
shot it is a long shot from the crowd onto the stage.
• 7: fallen angels by Black Veil Brides shows a typical style of clothing
a lot of hardcore metal bands dress like and the setting of the video
its self is done in a way that is themed around the album (set the
world on fire) with the image of the cracked ground and falling fire
balls through out the video.
• 8: the blackouts video for higher and higher is another video that
features the whole band playing but the video its self has a
narrative, but it doesn’t have anything to do with the lyrics of the
song as it is to do with the guitarist being left behind as the band is
kidnapped by a women and he is trying to catch up with the band.
• 9: Enter Shikari is a different stile of rock band as they also use a
dubstep music as well as rock this shows through the clothing they
wear and the lighting of the video
8. How effective is the combination of
your main product and ancillary texts?
The inside cover of the
digi pak is also the cover
of the advert this is
because unlike the front
cover it has a picture of
the entire band, this was
the one I picked for it due
to it showing all of the
band members the
colours of each item has a
specific scheme with the
black the white and grey.
9. The digi pak doesn’t really
seem to have anything to do
with the video the colours
are different to the video and
there are no images taken
from the video in the image.
But this is typical of a album
cover from the rock genre,
the colours on both are
relatively the same the
clothing of the members are
reasonably dark with lots of
blacks and blues and the
image in the Picuris in black
and white with no colour.
10. What have you learned from your
audience feedback?
• The first part of my feed back for the drafts I’d done were reasonably positive but
something’s needed changing. One that stands out most was the changing of my
digi pak front cover which later on was changed back in general people liked the
drafts of the digi pak as they thought it suited the stile of the genre. My first draft
of the advert though was received fairly negatively so it needed to be changed and
came out as the one it is now. The video its self received some good reviews on
the amount of camera angels and types of shots used in the video. The negative
points to the video though were the lip-syncing issues due to the program we used
not being able to support the 1080p HD footage.
• Most of the feed back from the class and the teacher was that the videos lip-
syncing was off, this unfortunately was one thing I could not sort out as the video
clips I filmed were filmed in1080p HD. This meant that the computers and editing
program I used could not keep up with the video so the syncing is out of place at
times. Another thing that cropped up was of the drummer in the way that he is
seen not hitting the drums unfortunately I was unable to get any other footage to
fix that problem but it does not effect the video to badly.
11. • The digipak was generally received positively with the
class but my teacher had concerns about it with the
layout and the information on the digipak. The front
cover was changed twice as the images were not good
enough. But now with a couple of changes and some
additional information added to the back cover it has
now received a far more positive reception.
• With the finished product I noticed people gave the
resulting products a far more positive reception the
video still with the lip-syncing problem but over all a
good response. With the changes to the advert and the
digipak the responses were better people thought that
it looked far more like actual products then the ones
before.
12. How did you use media technologies
in the construction and research,
planning and evaluation stages?
I used lots of different technologies through out
this project a variety of editing software such as
Vegas and publisher, these programs were vital in
the layout and editing the video. I used publisher
to make the advert and the digipak this was
because the program has as well as using these
programs I also used imovie on my laptop.
13. I posted my video on youtube for feedback I
used this to show people my video as it was
being made this allowed people to give me
feed back on the video as it also gave a wider
range or audiences getting more feed back.
14. I used Photoshop to edit pictures I took using my
camera to edit the photos to create the digipak
this allowed me to create a front cover and inside
cover that look like a rock digipak. I used the
program to turn the pictures into a black and white
colour setting and then made a small section
where the title was placed on the front cover
negative, I was also able to fade in the pictures of
the band members over another picture.
15. I used a variety of technology when creating my video this
included things like my camera to my ipod. The camera was
used in the process of filming the video I didn’t use the a
tripod in my video as I found it easier to film the video free
hand which meant I could get the different camera angels
and different shots in the video my ipod was also used to
play the song so the actors could keep in time with the
song. My laptop was later used for editing the pictures and
sorting out the layout for the advert and the digipak.
