Social media refers to online platforms that allow users to connect, share content, and interact. It has seven functional building blocks: identity, conversation, sharing, presence, relationships, reputation, and groups. Popular social media sites include Facebook for social networking, Twitter for microblogging, Google+ for social interactions, LinkedIn for professional networking, and Reddit and Pinterest for sharing content. Mobile social media combines social platforms with location-based apps for real-time exchanges.

1. What is Social
Media?

2. A variety of web - based platforms,
applications and technologies that enable
people to socially interact with one another,
create, share or exchange information, ideas
and pictures / videos in viral communities and
network online

3. The Seven Functional building blocks of Social Media
Identity
Conversation
Sharing
Presence
Which identify user will reveal their
identities in a social media settings
Identify how the user communicate
with other user in a social media
setting
The ways users exchange, distribute
and receive content
The ways users exchange, distribute
and receive content
Relationship
It’s shows how the user can be
related to other user
Reputation
It characterizes the
scope of others,
including themselves,
in a social media
setting
Groups
Its show the range on
how users can form
communities and sub-
communities

4. Prominent
Social Media

5. Facebook - Popular free social networking website that
allows registered users to create profiles,share ideas, upload
photos and videos and send messages
Twitter - free microblogging service that allows registered
members to broadcast short posts called tweets
Google Plus - Google’s social networking project interact
offline more closely than is the case in other social
networking services
Linkedin - Social networking site designed specifically for
the business community

6. Reddit - Social News Websites and Forum where stories
are socially curated and promoted by sites members
Pinterest - Social curation website for sharing and
categorizing images found online

7. Mobile Social Media

8. -Refers to combination of mobile device and social media.
-Group 8 mobile marketing applications that allow the
creation and exchange of user-generated content.
Four types of Mobile Social Media
Applications
Space- timer ( location and time sensitive)
Exchange of messages w/ relevance for one specific location of one
specific point in time (e.g. Facebook places and Foursquare)

9. Space- Locators (only location sensitive)
Exchange of messages with the relevance for one specific location, which
are tagged to certain place and read later by other ( e.g. Yelp and Qype)
Quick - Timers (only time sensitive)
Transfer of traditional social media application to mobile devices to
increase immediacy ( e.g. twitter messages or Facebook status updates.
Slow - Timer (neither location, nor time sensitive)
Transfer of traditional social media applications to mobile devices ( e.g.
watching a youtube video or reading a wikipedia entry.