A short presentation about Klout and it's features.

1. Presented by: Shinjini Sur
@shinjinisur

2. Klout | noun
/Klaut/ measuring tool
• Standard of Influence
• Score from 1 to 100
• Average score is not 50
• Access to various SM sites
• Three distinct measures

3. True Reach | noun
/trureech/ number of people influenced by user
• Used to calculate Klout
• Filters out spammers and bots for accuracy
• Accounts taking action on UGC

4. Amplification | noun
/aamplifike shun/ the amount of influence
• Used to calculate Klout
• Tracks people who respond and spread
UGC
• High reciprocated action = high score

5. Network | noun
/net werk/ influence of people engaged
• Used to calculate Klout
• Measures the influence of connections
• More influential people = higher score

6. Is this measure relevant?
Is this measure arbitrary?
Is this measure useful?

7. Incentives for Use

8. Klout Points

9. Klout Perks

10. @cocacola @pepsi @mashable
@unmarketing @lancomeparis @lorealparisfr
@tigerwoods @ricebunny @ladygaga
@charliesheen @yorkuniversity @schulichschool

11. Thank you for listening 
@shinjinisur