1. Floral Design
Plant: Jade
Term: Marketing

2. Jade Plant
Crassula
• Bright Light
• Low humidity
• Spring & summer: water when dry at the top,
winter and fall: allow the soil to dry
completely between waterings
• Needs very little fertilizer
• Grow best at 74 to 80 deg day and 55 at night
• Propagate by cuttings or leaves but cuttings
need to callus over first.
• Pests: mealy bugs or scale

3. Marketing
• the business activity of presenting
products or services in such a way as to
make them desirable
• “There is only one valid definition of a
business purpose: to create a customer”

4. Basics of Marketing
• 4 Ps Target Market
Product Placement Promotion Price

5. Product
• What are you trying to
sell?
• What is the quality of
the product?
• What is the availability
of the product?
• What differentiates
this product from all of
the other products in
the world?

6. Placement
• How a product
flows from producer
to consumer
• Where will the
customer buy the
product?

7. Promotion
• How will the public
know what you have
to sell?
• Will people trust your
business?
• Will people believe
they are getting good
value?

8. Pricing
• Supply & Demand
• Introductory prices
• Sales
• Loss leaders
• Premium pricing - link
• Attractive numbers ($9.89)

9. Marketing
• Who are the customers I want to find,
develop, & keep?
• What products and services must I offer to
develop these customers?

10. Marketing Mix
• Unique for each product
• Need to correctly identify the correct
market for the products

11. SWOT
• SWOT analysis is a tool for auditing an
organization and its environment.
• It is the first stage of planning and helps
marketers to focus on key issues.
• Strengths
• Weaknesses
} Internal
• Opportunities
• Threats } External

12. Guerrilla Marketing
• Guerrilla marketing is an unconventional
system of promotions that relies on time,
energy and imagination rather than a big
marketing budget.
• Guerrilla marketing tactics are unexpected
and unconventional.
• The term was coined and defined by Jay
Conrad Levinson in his 1984 book
Guerrilla Marketing.

13. Guerilla Marketing Examples

14. Market Survey
• Identify Customer • We conducted
– Age
– Gender
several teacher
– Purchase history surveys last fall
• Likelihood to purchase • Results:
• Product preferences – Most of the teachers
– Flower Arrangements and students do not
– Single Flowers
buy flowers here
– Flowers to wear
– Balloons – Concentrate efforts on
• Price limitations those who do

15. Today
• Grades
– Many design reports missing
• Wedding Projects
• Adult class tonight
– Clean the design room
• Tomorrow – start marketing project

16. Marketing Project
• Today - Select a floral or related product to
market
• Identify the Placement of the product
– Who will you sell it to?
– How will you sell it?
• Plan a promotion for it
– How will you convince people that they should buy?
• Pricing
– What pricing strategy will you use?
• Make an advertisement for your business to
highlight your product

17. Example
• Product 1: -
– Romantic Rose bouquet
– Good quality flowers – not discount – not OTT
• Placement –
– Selling in a busy shopping center,
– Selling to adults on their way home from work
– Packaged and ready for pick-up without waiting
• Promotion –
– Signage with happy couples
– Catchy slogan about flowers make my day
– Bright – noticeable colors
• Pricing
– Moderate – above grocery store – below HE florist