Media planning involves determining the best way to deliver advertisements to potential customers. It is a process that answers questions about the target audience, such as who they are, where they are located, how large the audience is, and how frequently the ad needs to be seen. The media planner must understand the demographics and psychographics of the target audience. They then select appropriate media channels like television, newspapers, magazines, radio, outdoor displays, and the internet to reach the intended audience. The goal of media planning is to pick the best media to maximize reach to the target audience and make them aware of the brand's products or services.