SheSpeaks Women Online Video Consumption Infographic

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SheSpeaks the influencer platform, surveyed 2,456 women in March to explore their video consumption habits prior to launching their in-house YouTube channel "SheSpeaksTV."

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SheSpeaks Women Online Video Consumption Infographic

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Over the last two years, there is no question that shopping habits have evolved. In fact, Adobe estimates that the pandemic has added a whopping $218.53 billion dollars to ecommerce since March 2020. US ecommerce grew 14.2% in 2021. Consumers now spend an average of $6.7 billion online each month for groceries, up from $3.1 billion pre-pandemic. Adobe expects the category to top $85 billion in 2022. But, according to a study that SheSpeaks just completed with 1,200 respondents, women still buy the majority of their groceries in store. The SheSpeaks “How Shopping Is Evolving” study is chock full of important shopper insights!

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