Email marketing is an extremely effective method of marketing as compared to all other modes. Either you have a big budget or a small one, an effective email marketing campaign will almost make a persuasive case for itself.

1. Why Is Double Opt-In Better
Option Than Single Opt-In?
By:Alphasandesh.com

2. Inception
• Email marketing is an extremely effective
method of marketing as compared to all other
modes. Either you have a big budget or a small
one, an effective email marketing campaign will
almost make a persuasive case for itself. It is
also a very successful way to manage normal
correspondence with your clients and attract
prospects to purchase your products or services,
no issue where they are.
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3. What is single opt-in
• It is a method where email subscribers provide
you with permission to obtain email from a
particular entity by making a single step such as
filling out a subscription form on a website or a
subscription sheet at a trade fair openly giving
permission to get your email.
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4. What is double opt-in
• It is a procedure where users grant permission
to obtain email from a particular entity by
carrying out two steps: A primary subscription
step followed by a verification step. For instance,
this could be done by filling out a subscription
form on a website or a subscription sheet at a
trade fair, and then validating that subscription
through email.
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5. Why is double opt-in better option
• The double opt-in verifies that the person who
gave their e-mail address really wants to opt-in
to your list. If this additional confirmation is not
present then any individual could enter any e-
mail address to sign-up any other individual.
• From the email list owner’s point of view it is
essential that only people who actually want to
be on your list get opted in. If you use a single
email-opt in method you would wind up with a
very low quality email list.
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6. Benefits of double opt-in
• With no double email opt-in, you are on risk of
having bad e-mail ids on your list. Nasty
competitors may inundate your single email opt-in
form with bad addresses merely to spoil your
sender reputation. In fact, a double opt-in email
sign-up process defends your list, your business,
and your customers.
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7. Benefits of double opt-in
• A double opt-in email
sign-up method also
provides you with the
ability to interact with
your customers instantly
in the verification email.
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8. Benefits of double opt-in
• You can inform them more
about your product/service
and request them to add
your email to their individual
white list, or even give them
a special offer. This permits
you to put a message in
front of them as they are still
thinking about you after
getting signed up.
alphasandesh.com

9. Conclusion
• In the conclusion,
marketing is all
about a good
return-on-
investment (ROI),
and that is just what
you acquire with a
double opt-in email
method.
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10. Alphasandesh.com is best
email marketing service
provider.
For more information feel
free to visit
www.alphasandesh.com
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