BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages. BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy. Specialties Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts

1. Byan for Research and Consultancy
Company Profile
Cairo, Egypt
Byan [ba-yaan] to explain; emphasize; illustrate; express and clarify.
CONFIDENTIAL | www.byan.co

2. Introduction to BYAN
BYAN offers full range advisory services designed to address all
your strategic and operational needs
Overview
• BYAN is a young firm founded early 2013 by a distinguished group of
partners with diverse backgrounds in fields of research, strategy and
operations management consulting.
• BYAN specializes in offering wide range of research and advisory
services serving four main distinct sectors namely FMCG, ICT & Media,
Finance & banking and Healthcare; focusing on four core business
aspects which are Business Strategy, Commercial/Marketing
Management, Operations Management and Business Improvement.
• Our approach to research is about creating knowledge rather than
providing data. We offer full range of research solutions designed to
guide our clients through all development stages.
• We provide strategic and operational consultancy services to
businesses, organizations and portfolio holders to help improve their
performance or seek new business opportunities.
• Unique approach to consulting services based on a combination of
strategic advice and a hands-on pragmatic approach
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3. Introduction to BYAN
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Our clients
Telecoms
NON EXHAUSTIVE
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Financial Institutions
Automotive
Real-estate developers
1 Client
FMCG, Electronics & Retail
Other
references refer to personal client relationships of Byan’s team members, including those established with previous employers
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4. Our Consultancy Services
BYAN focuses on generating and maximizing value to our clients
through a pragmatic and result-oriented approach
… by seeking new business opportunities
… by exploiting new business lines and models
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3
M&A & Start ups
Product Development
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4
Strategy and Business
Development
Business Model development
Help our clients
maximize their
enterprise value …
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7
Branding & Marketing
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Sales & Distribution
… by superior commercial management
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Business improvement
Transformation Program
Management
… by achieving operational excellence
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5. Our Research Services
Why Byan Research? 4 compelling reasons
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Quality
Quality research using state of art tools and techniques
Speed
Speed and scalability in research execution
Experience
Value
Top-notch team balancing category understanding and deep research expertise
Best value for your research budget
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6. Our Research Services
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Quality research using state of art tools and techniques
A. Fieldwork quality
We believe that quality of fieldwork is the foundation of a high quality
research, hence we focus on accuracy in implementing the research
methodology as planned with experienced interviewers, back-checkers
and operations across the different methodologies Paper and Pencil
Interviews Computer Aided Telephonic Interviews and Computer Aided
Personal Interview
B. State of art tools and techniques
We apply advanced analysis to provide insights not just numbers, for
example: Multivariate analysis allowing for in-depth understanding the
relations between the variables yielding the optimum results. Examples
include
Principal
component
analysis,
regression
analysis,
correspondence analysis, among others.
MX software supporting market research and sensory analysis tools such
as Penalty Analysis, TURF analysis, among others.
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C. Quality Checking Approach
We employ strict quality checking approach:
1. For all types of studies: Prior to fieldwork we do extensive field
brief training, mock calls and pilot testing.
2. For Face to Face interviews:
• 50% back check for all the questionnaires (vs ESOMAR standards
of 30%), along with 10% accompanying interviewers.
• Regional back checkers ensuring daily checks for best quality.
• 100% scrutinized questionnaires
3. For Mystery Shopper:
• Supervisors accompany the interviewers at least 50% of their
visits
• Cards/ photos/ receipts are attached with Mystery shoppers
questionnaires
• Random visits are done by supervisors / back-checkers for a
sample of stores’ visits done by the Mystery Shoppers in the
same day to ensure high accuracy
4. For Computer Aided Telephonic Interviews:
• Available Auto dialer to call randomly from the database
• All the phone calls are recorded for later quality checks.
• Supervisors listen to most of the interviews done by the
interviewers live to provide feedback.
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7. Our Research Services
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Speed and scalability in
research execution
We have flexible and easily scalable workforce and facilities:
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For CATI: we have an access to extra call center facilities
that can go up to 35 -40 extra seats based on urgency of
ad-hoc research needs.
For Face-to-Face interviews and mystery shoppers: we
have up to 40 experienced field work interviewers and a
number of supervisors and quality checkers. Regional field
work teams enabling any large scale regional on timely
manner.
3
Top-notch team balancing
robust category understanding
and deep research expertise
Extensive research experience covering primary and secondary
data allowing for efficient tackling of the business challenge.
Our fieldwork team has extensive years of experience working
with different global research firms, handling ongoing
complicated trackers nationwide across different industries.
Best value for your research budget
Given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest
costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low
administration costs for any contracted research.
With out compromising on quality, we enable you to do more with your research budget.
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8. Our Research Services
We provide quantitative and qualitative research services
covering most of the MENA region
Our Regional Footprint
Our Research Service Portfolio
• Qualitative Research:
– Focus Groups Discussions (Regular and Extended)
– In-Depth Interviews for consumer, traders and business
customers
– Home visits
• Quantitative Research
– Paper and Pencil Interviews
– Computer Aided Telephonic Interviews
– Computer Aided Personal Interviews
•
We have a full operating research office in Egypt and we
conduct research through contacted field offices in MENA
region.
•
Given our experience and relationship with these field offices,
we can guarantee high quality of fieldwork, competitive time
and cost in these countries.
– Online interviews
Covered Segments
• Consumers
• Business to Business
• Traders
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9. Our Research Services
We cover a wide range of research studies delivering insights
into every aspect of our client’s business
Sample studies under the mentioned category
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Customer
Understanding
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• Customer satisfaction studies
• Demand Estimation studies
• Category Usage and Attitude Studies
Market Research
• Market information and trends
• Market sizing and entry strategy
• Market risk analysis and mitigation
Marketing Studies
• Brand equity and association studies
• Concept/Product testing
• Pricing Studies
• Customer segmentation and analytics
• Buyer motivation and expectations
• Loyalty studies
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Distribution Studies
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Political Researches
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• Advertising Researches and trackers
• Positioning studies
• Product testing
• Trade mystery shopping
• Trade audits
• Geo mapping studies
• Public opinion polling
• Political parties brand tracking
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10. Contact us
info@byan.co