The business plan outlines the company's mission to direct long-term growth in a concise manner. It lists the experienced leadership team and their accomplishments. The plan summarizes market changes that provide an opportunity for success. It identifies consumer problems and opportunities for products/services to address these problems. The key technology or strategy is summarized, along with outlining the competitive advantage. Five-year goals and three-year financial projections are provided, along with requirements for personnel, technology, finances, distribution, and promotion to execute the plan. Risks are summarized and how they will be addressed. Key near-term and long-term decisions needing resolution are identified.