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ShepHertz Cloud Ecosystem for Apps

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ShepHertz Cloud Ecosystem for Apps

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ShepHertz is a leading Cloud and On-Premise Ecosystem provider for App and Game development.
It's flagship product App42 comprises of App42 Game Mechanics APIs and Marketing Automation, AppWarp – Multiplayer Gaming Engine (Cloud + On-Premise), and App42 Gaming PaaS.
ShepHertz's endeavor is to provide Game App developers with easy and extremely cost-effective tools and services they need to succeed in today’s multi-device world while reducing their development time, time to Market, cost, effort and infra management disturbances through the productivity and efficiency of the platform itself.

ShepHertz is a leading Cloud and On-Premise Ecosystem provider for App and Game development.
It's flagship product App42 comprises of App42 Game Mechanics APIs and Marketing Automation, AppWarp – Multiplayer Gaming Engine (Cloud + On-Premise), and App42 Gaming PaaS.
ShepHertz's endeavor is to provide Game App developers with easy and extremely cost-effective tools and services they need to succeed in today’s multi-device world while reducing their development time, time to Market, cost, effort and infra management disturbances through the productivity and efficiency of the platform itself.

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ShepHertz Cloud Ecosystem for Apps

  1. 1. Complete Cloud Ecosystem for Apps
  2. 2. What we do Out Of the Box functionality - APIs and Native SDKs Reduce Time - Development, IaaS Resource Management and Deployment Reduce Total Cost – Development and IaaS Reduce Time-To-Market - By as much as 60% Detailed Analytics – User Profiling, App Tracking, Behavioral Segmentation Analyze and Improve Key Success Parameters - User Acquisition, Engagement, Retention and Conversion Make App Developers successful by Offering By Providing a Complete Cloud Ecosystem across platforms
  3. 3. Our Server Locations Servers in 7 zones across 6 countries servicing global customers Amazon (AWS) IaaS Provider 6 Managing Billions of API Calls Vast Scalability
  4. 4. App42 Backend APIs 650+ APIs 25+ Modules 18 Native SDKs Business Technical
  5. 5. Match - Making In-App Chat Challenge BasedTurn Based Massive Multiplayer Gaming Engine Room/Lobby Logic Connection Resiliency AppWarp – Multiplayer Engine
  6. 6. Gamification Tools to boost Engagement and Customer Experience using Game Mechanics in Gaming/Non-Gaming Apps
  7. 7. Tools to automate your App Marketing Campaigns and improvise Engagement and Conversion Metrics Diagnostic Info Analyze Take Action Monitor & Optimize
  8. 8. Advanced Analytics and Behavioural Segmentation Advanced Segmentation based on Multiple Events and User Properties e.g. - “Users of Age 25 from New Jersey who started the App today but did not make a purchase”
  9. 9. App Engagement and Retention • Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-ups to Segmented Users • Facebook Re-targeting • Strategize Push and In-App Campaigns Segmenting and Targeting • Track App Retention Metrics with User Cohorts • Run User-Retention Campaigns and check success/failure Cohort Analysis • Real-time Session Tracking and Targeted Action • Identify Drop-off Points • User Session Time on various Page Views Session Tracking • Show live Users ‘n’ versions of page views/CTAs/images/fonts and more and see which ones receive more traction • Constantly test and iteratively optimize your App, Push, In-App etc. A/B testing e.g. - “Trigger In-App Message if a User stays on a page for more than 30 seconds”
  10. 10. In-App Message and Push Campaigns Type of Campaign Target Audience Date Range to run Campaign Campaign Trigger (Event) Message/Push Layout Frequency of Occurrence CTAs Action Paths  Another Event  A/B Test  Custom Code  URL To run chain campaigns  Run Ad Campaigns  Set Real time In-App triggers to boost Conversion  Run Retention Campaigns  Schedule highly targeted Push Notifications  Run Chain Campaigns to progressively bring Users down the Sales Funnel
  11. 11. Session Event Tracking and Optimization LIVE APP SESSION ENTRY POINT EXIT POINT DROP-OFF POINTS e.g. A ‘Recommended for you’ segment flashed at the entry point based on previous sessions’ data. e.g. A ‘Something you missed/You may like’ segment flashed here according to current and previous sessions’ data. Engaging the User during these in-session drop off points based on real-time analytics Enhancing in-App Personalization
  12. 12. Marketing Automation Dashboard
  13. 13. Boost Conversion 1) In-App Message Triggers at the Right Time e.g. User on a Product View for more than 1min - ‘Buy Now to Save More’ Pop-up to encourage immediate buying 2) Product Recommendations based on User Sessions, Behavioral Data and Preference Profiling 3) Highly Targeted Campaigns on Segmented Users 4) CTA based Pop-ups based on real-time activity on the App Liked the App? ‘Like’ us on Facebook
  14. 14. Intelligent Push Notification • Customized Push Notification according to User’s interest or recent activity on your App • Integrate Call-to-actions (CTAs) in Push - Send Rich Push with links, image based URLS, sound notifications, as tiles, etc. • Dormancy and Inactivity based campaigns • Segmented/Channel based Push - Segment your users on the basis of gender, location, device, etc. - Advanced Segmentation based on User Properties and Behavior on the App - Schedule Push Campaigns on User Segments or fire Push as Event triggers - Allow Users to subscribe to Channels to receive Notifications of interest • Product Recommendations • Geo Targeting (location-based Push) • Multi-lingual Push • Push Analytics to monitor effectiveness : Sent -> Delivered -> Opened • Send Cross Platform Pushes in a single click
  15. 15. In-App Chat  Create Chat Rooms for Real time Chat  Chat with your Users to provide support E.g. If a User is on a page for more than 30 seconds, send him a Chat Pop-up to offer help.  You can also enable Chat between Users – Facebook Friends, Buddy Circles or similar- preference Customers – who can discuss their experiences or queries on Products  Enhance Customer Experience Hi, this is Rishabh. How may I help you?
  16. 16. • App42 A/B Testing allows you to do a live- field test on your current and new In-App features within the market place. • Use this service to understand which feature in your App works the best with users. Benefits • Cross-Platform • Direct access through your Dashboard • Perform A/B/…/Z testing to try out N different variants • Distribute the A/B/…/Z versions in the market, in any proportion • Deploy the App with the winning features without the need to republish it. App42 A/B Testing
  17. 17. App42 PaaS • Highly Available and Reliable Platform • No worry of OS installations, patches, security, firewalls and scalability • Scaling/descaling of resources as per usage • Access to App42 Backend as a Service Cloud APIs and Multiplayer Gaming Engine – AppWarp • Resource Management from command line as well as management console • Capability to manage ‘Internet of Things’
  18. 18. API Gateway Design • All App42 APIs are wrapped and run behind the gateway • Gateway provides services related to authentication, authorization, metering, burst limit control, request/response size validation, request throttling based on IP, source etc. • When developers deploy their custom code, on the fly new API is created and it also runs behind the same Gateway which provides same services to the deployed custom code • Gateway can be used to integrate it with already existing APIs
  19. 19. Deployment Solutions  App42 Shared Cloud  Private Cloud  On-Premise Deployment on your Servers Ability to connect with your existing CRM and other internal systems Dedicated Hosting & Support
  20. 20. Team ShepHertz

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