3. GROUND RULES
• Cell phones: Prefer them off
• iPads/computers: Welcome
• Lay of the land: Bathrooms around the corner
• Wifi connection: “socialinnovation” (open network)
• Ask questions along the way
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15. GOAL
• What are you trying to achieve with your project
• “To create a buzz for a new show launching in the US with not-
so-famous actors, we want to create a prequel ARG-type
experience with a psychological twist that aligns with the premise
of the show”
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16. USER SCENARIOS
• Write up of the user experience from a user perspective
• “Users will go to byzantiumsecurity.com and will be drawn down
a rabbit hole by clicking on the pop up, the in-link like ‘carefully
vetted’ or will see the URL after the corporate video”
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17. USER FLOW
• System map, start to finish
• Programs: Omnigraffle
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31. TECHNICAL PARAMETERS
• Defines the creative
• Defined by features,
functionality and other
platforms
• Flash vs html
• Mobile, tablet, desktop
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33. ALPHA
• Different definitions
• All functionality with
placeholder
• All prototypes and pieces
come together
• Rough, but can understand
the entire functionality
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35. USER TESTING
• Include time to adjust
project after testing
• One on one vs group
testing
• Impartial tester, best if
they are familiar with
project
• Make time for revisions
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36. SIGN OFF
• Give yourself time to review with stakeholders
• There are always changes
• 20% Contingency
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38. BUG TESTING
1.What was the bug
2.How did you get there
3.What did you expect to happen
4.What happened instead
5.Platform and browser versions
• Mantis, Redmine or BugNotes
(free)
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46. PROJECT PLANNING
WORKSHOP
• With a partner
• Create a plan for one of your projects
• Including the key stages from previous slide
• Consider your unique creative requirements
• Very rough Gantt Chart
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47. WIRE FRAMING
• Consider the size of your screen
• Box in your content
• Think through your experience
• Can pick a part of the project to frame out
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49. DESIGN WORKSHOP
• Choose one of the methodologies to develop your concept
• Strongly recommend Wire Frames
• Otherwise, User Flow, Scenarios, Story board, Mood board
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50. MORE RESOURCES
• Check out Kirsten Hunter’s presentation for other great
resources and ways to break down interactive projects. There
are LOADS of online resources in her presentation.
• http://www.slideshare.net/ProjectFactoryUK/x-summit-super-
producer#btnNext
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