research
mila allerton

audience research

audience/ primary research
I started off by creating a survey to see what types of smells people
liked in perfumes, what brands they enjoy, whether the bottle design
is important, how much they spend now and how much they would
spend on a high-quality perfume and how frequently they wear
perfume. I left it for 5 days after sharing it with people to collect a
few results that will help me get a mixture of opinions. After I
finished my survey, I asked a few friends personally about them and
perfume just to gather some more precise information.
perfume survey

survey results

survey results

survey results
On my survey I got a good mix of results, it allowed me to see what is
most popular and what people don’t like as much. 55.6 percent of
responses were 18. 55.6 percent of people said they frequently wore
perfume. 88.9 percent of people spent under £50 on perfume a
month. 55.6 percent of people said that they were willing to pay up to
£25 for a good perfume. 25 percent of people said they prefer a floral
tone perfume. 37.5 percent of people said they buy perfume from
brands other than the ones listed. 44.4 percent said that the bottle
design is important. This will be helpful as it will help me think of the
different elements of my perfume and what factors will be most
beneficial as people enjoy it more.

existing products

existing product 1
go chic pink bike eau de parfum
As soon as I saw this perfume bottle I was obsessed with the
design and knew that I wanted to do something similar. I really,
really enjoy the shade of pink and the styling of the bike. I find
all of the hearts spread around the bike/ bottle pretty and think
that is a really nice feature that really brings the whole thing
together. I think that when I begin designing my product, I want
to implement the "theme" aspect where the bottle and the name/
scene are all linked and compliment each other. I think that I will
take the concept design, like the hearts snuck in everywhere, and
use that in my final design.

existing product 2
daisy love eau so sweet by marc jacobs
I have known about this perfume for a while now and I think it is
so cute, again its another really nice bottle that has a theme and
matches the name. I would like to create something similar to
this where the lid is the main feature because I think it looks
really pretty and a lot of people like it too. It also allows for the
bottom of the bottle to be more simplistic, so all the focus is on
the top where the matching theme and key piece is. I think that
from this perfume, I will take the soft colour palette and
complimenting text in my final design and in my ad.

existing product 3
Mille eau da parfume french fragrance
This bottle design is more simplistic than the others but still fits
the ideas I have for my project; it is made to look cutesy with the
pink bow on the lid and the simple text with the flower charm
hanging from the bow. I would like to incorporate something
like the charm and bow around the lid because it adds a nice
touch and I think that even after you finish the perfume you
could keep it and re use it for another item or just use it as a
decoration. So I think in my final design I will definitely be using
the charm, but I think I might keep it as a bow.

existing product 4
vera wang princess
This bottle design is another more simplistic design than the
others, but it still looks pretty and fits my criteria. it is a bink
heart that also sort of resembles a diamond?. I would like to
incorporate something similar because it adds a nice touch
despite it being such a minor detail. I also really like the lid
because it links in with the name of the perfume, I think that it
really brings the whole thing together and matches really nicely.
I could also use this in my perfume because my name
(luminary) can be linked to moons/ stars etc. I think this would
add a nice element to my project.

logo idea generation

things to make for project:
-15-25 second advertisement
-logo
-social media pages, (instagram, twitter, youtube)
-port follio
-event ?
-posters?

bibliography
https://www.colourzonewholesale.co.uk/product/go-chic-pink-bike-eau-de-parfum-perfume-100ml/
https://www.theperfumeshop.com/vera-wang/princess/eau-de-toilette-for-her/p/25430EDTJU
https://www.kingpower.com/product/mille-eau-de-parfume-so-cute-30-ml?lang=en
https://www.superdrug.com/fragrance/perfume-for-women/womens-perfume/marc-jacobs-daisy-love-eau-so-sweet-eau-de-
toilette-50ml/p/778652