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1. Student Name and Unique Learner Number:
mila allerton 413594
Project proposal title and date:
Luminary, The Fragrence
Main area of activity:
Film, editing (advertisement, logo, social media accounts, posters)
Rationale:
From the start of college until now I have learnt a lot of new things however during projects I have stuck to things where I don’t have to film as I was always uncomfortable. Since this is my last project at college i
decided to do one last film project where I have to film and edit a video. I think that this will be a nice change and maybe help boost my grade since its something new to what I usually do.
Project Concept:
The concept for my project is a perfume brand with a 15-25 second advertisement, a few social media accounts, a logo and posters to help boost and promote the ad. I plan to put a lot of thought into the design on the
perfume because that is a huge thing to me, and I think its very important.
How will the project be evaluated and reviewed?
After finishing my work, I plan to evaluate and fully check my work by comparing it to my previous project and finding any differences/ similarities. I will also ask friends their opinion and then ask a teacher.

2. Bibliography:
1. mila, allerton Target Audience Research Survey (conducted on
10/02/2022)
2.. spencer. wood. Target Audience Interviews (conducted on 10/02/2022)
3. hannah stockill. Target Audience Interviews (conducted 10/02/2022)
4. harry statham. Target Audience Interviews (conducted on 10/02/2022
3. Source 3- coco chanel
4. Source 4- paco rabanne
5. Source 5- go chic
6. Source 6- marc jacobs
7. Source 7- millie eau da parfum
8. Source 8- vera wang
Project
Week
Tasks to be Completed: Specific Tasks
1 Initial plans, background
research & proposal
Look into some different types and brands of perfume that
have similarities to any ideas I have at the moment
2 Research- primary and
secondary [Audience/Existing
products]
After deciding on a theme, colour palette and scent, build on
it and find more things that have similar things.
3 Research- primary and
secondary
[Production
Techniques/Experiments]
Find different techniques to try out before production so I
could potentially use them in my final piece.
4 Pre-Production and planning Plan out everything. Storyboards, tables, mind maps etc
5 Production and reflections Begin designing logo and starting social media websites
complete daily reflection
6 Production and reflections Finish all logo work, begin filming and finish any remaining
things on the social media websites. complete daily
reflection
7 Production and reflections Finish filming and begin editing. complete daily reflection
8 Production and reflections Edit. complete daily reflection
9 Evaluation Review production, planning and research. Find things I could
have done better and things i liked. complete final daily
reflection

3. Project Week Tasks to be Completed: Specific Tasks
1 Initial plans, background research & proposal • Look into some different types of media that have similarities to any ideas I have at the moment
2 Research- primary and secondary [Audience/Existing products] • After deciding on a theme and plot, build on it and find more things that have similar plots/themes/styles etc.
3 Research- primary and secondary
[Production Techniques/Experiments]
• Find different techniques to try out before production so I could potentially use them in my final piece.
4 Pre-Production and planning • Plan out everything. Storyboards, tables, mind maps etc
5 Production and reflections • Begin animating backgrounds and designing a character, complete daily reflection
6 Production and reflections • Finish all backgrounds and main character, begin proper animation (getting into plot), complete daily reflection
7 Production and reflections • Change location, design new background and adjust main character to fit into the environment, complete daily
reflection
8 Production and reflections • Finish game, leave cliff-hanger, complete daily reflection
9 Evaluation • Review production, planning and research. Find things I could have done better and things i liked. complete final
daily reflection