Rotary - The Good, the Bad and the Ugly in Public Image
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Best (and worst) practices in Rotary Public Image
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Rotary - The Good, the Bad and the Ugly in Public Image
- 1. The GOOD, the BAD and the UGLY
- 3. WHY DO WE NEED TO BE CONSISTENT??? million members delivering a consistent message 1.2 more members, donors, partners stronger brand greater impact = = =
- 4. BAD!!! Hold down the SHIFT KEY when you resize images
- 5. RESPECT THE INTEGRITY OF THE LOGO
- 6. VERY BAD!!!
- 8. SPEAKERS
- 9. We need to evolve…
- 13. BRING GROUP SHOTS TO LIFE
- 14. BE CAREFUL HOW YOU POST !
- 15. The Infamous Check Photo
- 16. PHOTOS OF FLIERS
Hinweis der Redaktion
- Welcome intro Susan/SB
- We will be reviewing the best and worst PI and branding practices. Why do you think it’s important to be consistent with our imaging?
- Let’s start with our Mark of Excellence and Masterbrand. One of the most common problems is they are squashed! How do you ensure they stay at the correct proportion? This also applies to images Respect the integrity of our Rotary logos, including themes. It’s great to get creative but…
- Comments?????
- Some ‘creative’ uses of the MoE lifted from a google search
- Oh my…google search again
- Speaker images – sometimes it’s good to show the listener reaction, rather than a boring podium shot
- A LOT of our photos are still reminiscent of this!
- Facebook headers…keep them interesting it’s the first thing visitors see. 1. Oh boy…need we say anything? 2. Pretty picture – is this a travel site? 3. AND the old MoE 4. Great pics but doesn’t show a Rotary/Rotaract logo 5. Tells a story 6. Clever wording 7. Fun fun fun
- Avoid BORING, we need to attract attention and get the right message across. So easy to make it better.
- Explain this…