How to publicize the Rotary Foundation to clubs and distritscts

1. TITLEPublic Image and The Rotary Foundation
Communication Tools to Enhance Your Foundation Efforts

4. WHAT MAKES YOU GIVE?

5. THE MESSAGE – APPEALING TO EMOTION MATTERS

6. AVOID THIS
Boasting numbers
No protagonist
Please “Donate”
No Follow Up

7. COMMUNICATION TOOLS
Social Media
Website
Newsletters
Brochure
Presentations
Sign Spinner???

8. SOCIAL MEDIA

9. What PictureWEBSITES

13. NEWSLETTERS
District vs Club
Showcase TRF
Share Stories
Spice it up

14. NEWSLETTERS – WHICH ONE GET’S YOUR ATTENTION?

15. PRESENTATIONS
Utilize Foundation team
Foundation PowerPoint template
Incorporate TRF 1x/month at club level
Dos & Don’ts

16. PHOTOS TELL A STORY

17. MAKE IT PERSONAL

18. VIDEOS FROM RI
https://vimeopro.com/rotary/rotary-videos
https://vimeo.com/rotary

19. VIDEOS

20. VIDEOS

21. Rotary Showcase
RI Newsletters
The Brand Center
MY ROTARY TOOLBOX

22. MY ROTARY TOOLBOX
video.rotary.org
Specific to area of focus
General Rotary brand
Download for events and presentations

23. MY ROTARY TOOLBOX
images.rotary.org
Click button to search by keyword, such as
“education”
Captions include brief description of project or event

24. MY ROTARY TOOLBOX
www.rotary.org/en/news-features
Link to interesting stories on social media or in newsletters

25. MY ROTARY TOOLBOX
Bryan Hulscher
Annual Giving Officer
bryan.hulscher@rotary.org

26. MY ROTARY TOOLBOX
FOLLOW US AND SHARE OUR POSTS!
 @rotaryinternational
 Rotary International
 @Rotary

27. PEOPLE OF ACTION

28. COMMUNICATING TO YOUR TEAM
Private vs Public information
OLD vs NEW methods of communication