The presentation consist of the new Software which KASB securities opted for their daily transactions.

1. System Re-Engineering
On
Shehroz Ahmed Adil – Unbreen Munir – Javeria Salam

2. Content
 About System Re-Engineering
 a. Description
 b. Objectives
 c. Methodology
 Company profile
 Survey analysis of company
 Recommendation
 Conclusion

3.  What is system re-engineering?
 DESCRIPTION
Business Process Reengineering involves changes in structures
and in processes within the business environment. The
entire technological, human, and organizational
dimensions may be changed in BPR. Information Technology
plays a major role in Business Process Reengineering as it
provides office automation; it allows the business to be
conducted in different locations, provides flexibility in
manufacturing, permits quicker delivery to customers and
supports rapid and paperless transactions. In general it allows
an efficient and effective change in the manner in which work is
performed.

4.  What is the Business Process Re-engineering?
 The globalization of the economy and the liberalization of
the trade markets have formulated new conditions in the
market place which are characterized by instability and intensive
competition in the business environment. Competition is
continuously increasing with respect to price, quality and
selection, service and promptness of delivery. Removal of
barriers, international cooperation, technological innovations
cause competition to intensify. All these changes impose the need
for organizational transformation, where the entire processes,
organization climate and organization structure are changed.
Hammer and Champy provide the following definitions:
 Reengineering is the fundamental rethinking and radical
redesign of business processes to achieve dramatic improvements
in critical contemporary measures of performance such as cost,
quality, service and speed.
 Process is a structured, measured set of activities designed
to produce a specified output for a particular customer or market.
It implies a strong emphasis on how work is done within an
organization. "(Davenport 1993).

5.  2 Objectives of System Re-Engineering
 When applying the SR management technique to a business organization the implementation team effort is
focused on the following objectives:
 • Customer focus.
 • Customer service
 • Oriented processes aiming to eliminate customer complaints.
 The above given objectives are achieved through bond of components as a unit through certain stages
which are all described ahead:
 Speed: Dramatic compression of the time it takes to complete a task for key business processes. For
instance, if process before SR had an average cycle time 5 hours, after SR the average cycle time should be
cut down to half an hour.
 Compression: Cutting major tasks of cost and capital, throughout the value chain. Organizing the processes
a company develops transparency throughout the operational level reducing cost. For instance the decision
to buy a large amount of raw material at
 50% discount is connected to eleven cross checking’s in the organizational structure from cash flow,
inventory, to production planning and marketing.This checking’s become easily implemented within the
cross-functional teams, optimizing the decision making and cutting operational cost.
 Flexibility: Adaptive processes and structures to changing conditions and competition. Being closer to the
customer the company can develop the awareness mechanisms to rapidly spot the weak points and adapt
to new requirements of the market.
 Quality: Obsession with the superior service and value to the customers. The level of quality is always the
same controlled and monitored by the processes, and does not depend mainly on the person, who
servicing the customer.
 Innovation: Leadership through imaginative change providing to organization competitive
advantage.
 Productivity: Improve drastically effectiveness and efficiency.

6. Methodology of a SR Project implementation:
 All methodologies could be divided in general 'model' stages:
 The Envision stage: the company reviews the existing strategy
and business processes and based on that review business
processes for improvement are targeted and IT opportunities
are identified.
 The Initiation stage: project teams are assigned, performance
goals , project planning and employee notification are set.
 The Diagnosis stage: documentation of processes and sub-processes
takes place in terms of process attributes (activities,
resources, communication, roles, IT and costs).
 The Redesign stage: new process design is developed by
devising process design alternatives and through brainstorming
and creativity techniques.
 The Reconstruction stage: management technique changes
occur to ensure smooth migration to the new process
responsibilities and human resource roles.
 The Evaluation stage: the new process is monitored to determine
if goals are met and examine total quality programs

7. WHO WE ARE?
KASB Group, established in 1958, has a long-standing tradition
of trust and excellence in financial services in Pakistan,
specializing primarily in investment banking, research,
brokerage, asset management, Islamic finance and commercial
banking.
KASB Provides its customers access to a broad range of funding,
financial and investment products, made possible by the Group's
strong network of local and international partnerships.

8.  MISSION:
 Excellence in customer service and customer innovation for
sustained profitable growth through prudent business practices.
 Values:
 Vision Customer Focus and Innovation
 Attitude Passion and Quest that Drives Us
 Leadership Sense of Integrity, Trust & Accountability
 Upright Commitment to Being a Credible Corporate Citizen
 Excellence Distinction as a Habit
 Synergy Ability to Harness the Power of Teams

9.  Our Principles. What sets us apart?
 KASB is home to Pakistan’s largest online trading platform ‘KASB Direct’ with over 3,500
clients who enjoy access to our award winning research.
 Sizeable group presence in financial sectors which allows us the opportunity to cross sell
products and provide clients with a complete range of services. KASB is the only group
offering integrated banking and brokerage solutions to clients.
 Complete suite of fundamental equity research products generated jointly though KASB
and BAS-ML. One of few brokers with daily ‘technical’ research.
 Daily sales wrap ‘KASB Pakistan Today’ disseminated via Bloomberg is widely read and
followed by clients.
 Local investor seminars in second tier cities to increase awareness about KSE.
 FIX compliant broker which provides an edge on international business.
 Overall view is that KASB securities is Pakistan’s Premier brokerage franchise, providing
clients with exceptional service, real time market and economic developments and value
added, return generating investment insights and recommendations. KASB Securities is
one of the oldest and largest pure agency product and services including Equity, Fixed
income and Forex sales and Trading as well as secuties and economic research for
diversified.

10. SURVEY ANALYSIS
 What were objective of the company behind reengineering
system?
 What were objective of the company behind reengineering
system?
 What are the critical success factors of the project?
 What achievements are you looking for future? And how well the
company is performing? What are the planning for the future?

11. Terminologies
 Most importantly the Head of I.T told us about
the software which they have installed in their
Organization, The Software have a wide range of
server around 250 intra-users as per present
situation there are 180-210 maximum intra-users
at a time, which shows that to some extent
their wont be an urgent upgrade needed for the
company as they can extend their employees to
250. The Oracle is produced by Oracle and it’s
name is “ORACLE 10G”.

12. ORACLE--10G
Here are some of the basic functions provided by this software
which controlled, maintained and enhanced by the Head of I.T at
KASB SECURITIES are as follows:

13. Recommendation & Conclusion
After the interviews conducted we did surveyed the departments where
transactions of their clients were recorded and surprisingly the work was
going according to the authorities described the transactions where
listed on the software with every single type of it which will be described
in the presentation.
As far as the employees are concerned they explained that there had
been some delays in processing of the transactions sometimes because
of errors, as a result we can conclude that those errors were due to lack
of training as the system upgraded have been only 2 months old, we
recommend that KASB make arrangements for proper training to make
their work more efficient and to make their clients more satisfied by
their fast and advance services.
This big decision to change their entire Traditional way manual system,
the decision was very beneficial and will be more effective cost reducing
and advance in future as it was being controlled effectively.
Oracle 10G has many more functions which were given in the list
previously and later on we hope they all are adopted to make the
company performance more advance and client attracted. As future
upgrade will totally depends on expansion of employees and that would
only happen if there will be more work and clients which resolves into
one objectives more effective performance and profit earning.
The KASB Securities is competitive in the market and should be more
effective in future if utilize the available sources wisely.