1. Presentation
on
Marketing Mix
Of
Dainik Bhaskar
&
Times Of India
Presented By:
Devyani Thakur
Harshita Shrivastav
Himanshu Mistry
Inam AlaM

2. Product Category: Newspaper

3. Introduction:
 Started in 1956 from Bhopal.
 Initially it was launched with name of “SUBAH SAVERE” in
Bhopal and “GOOD MORNING INDIA” in Gwalior.
 By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1
newspaper in Madhya Pradesh.
 Later it expanded outside M.P., and its target were Jaipur.
 Approximately 21,00,000 copies of Dainik Bhaskar are sold daily.

4. Customer Solution:
 Keep Updated
 Remove Language Barrier
 Provide Quality Content
 E-paper
 Encourage Reading Among youngster’s
 Provide Space for Advertisement
 Cover all Areas
4 C’s

5. Customer Cost:
 Tangible Cost
 Intangible Cost
 Credibility
 Innovation
 Rewards & Appreciation
4 C’s

6. Convenience:
Availability
Accessibility
Adaptability
4 C’s

7. Communication:
Hoardings
Video Advertisement
Social Networking
Contests & Freebies
4 C’s

8. 4 P’s
Product
Price
Promotion
place

9. Introduction:
 Founded on 3rd November 1838 as “The Bombay Times”
 In 1861, its name changed from “The Bombay Times” to “Times
of India”.
 In 20th century Times of India became the largest English news
daily circulated in the World.
 Approximately 31,40,000 copies of Times of India is sold daily.

10. Customer Solution:
•
•
•
•
•
•
•
•
Associates itself with people
Keeps updated
E-paper
Available in all mediums
Increasing literacy levels
Provide supplements
Innovations
Keeps things exciting
4 C’s

11. Customer Cost:
4 C’s
Tangible Cost- focuses on middle and upper middle class
Monday ,Tuesday ,Friday- 2 Rs.
Wednesday, Thursday, Saturday- 5 Rs.
According to life cycle of newspaper
Till 12 pm- 2.5 Rs
From 12 pm to 3 pm- 2Rs
From 2 pm to 6 pm- 1.5 Rs
Intangible costoBrand image
oBrand loyalty

12. Customer Convenience:
4 C’s
 More than 1,30,000 printing press in India
 E- Paper
 Available at your doorstep
 Circulation – 45 dailies and periodicals
 Times of Money

13. 4 C’s
Customer Communication:
•
•
•
•
•
•
•
Advertisement
Internet marketing
Sales promotion
Personnel selling
Sponsorship
Public Relation
Out of home promotion

14. RANKING
• Product
• Price
• Place
• Promotion
4 P’s

15. Thank You