3. Definition
Data: Beyond the storage capacity and beyond
the processing power.
Big Data includes
• Social media Data
• Stock exchange Data
• Power grid Data
• Transport Data
• Search engine Data
15. Fully understanding the potential of data-driven
marketing
Improving customer engagement and increasing
customer loyalty
Reevaluating risk portfolios quickly
Personalizing the customer experience
Adding value to online and offline customer
interactions
16. The availability of Big Data ,low-cost commodity h/w,
And new information management and analytic s/w
Have produced a unique moment in the history of Data
analysis.
The Convergence of these trends means that we have
The capabilities required to analyze astonishing data
sets quickly and cost effectively for the first time in
history
17. [1].S. Madden From Databases to Big Data IEEE
Internet Computing, 16 (2012 June), pp.4-6
[2].Apache Software Foundation. Official Website
www.Apache.hadoop.org.
[3].Jeffrey Dean and Sanjay Chemawat,“MapReduce:
Simplified Data Processing On Large Clusters”,
CACM Jan. 2008 (PDF).