1.
SOCIAL MEDIA 101
Choosing the Best Platforms
for Your Business
Esta H. Singer
p: 732-807-5027
esta@sheconsulting.com

2.
Let’s face it. The world of social media is
daunting.
Just when we figured out how to use one
platform, another pops up, or something more
has been added to alter our network
experience, something else we need to learn.
Where to start?

3.
Do I Need to Be on Every Social Network?
No. Having a presence on every
social network could drain you of time
and return.
However, choosing the right networks
can save you time, and earn you the
growth you’re looking to achieve.

4.
Online Presence
Many businesses think if they’re on
every network, their business will see
results. You guessed it, not true.
Every business is vying for the same
attention.
You only have presence if people
know you’re there. This can only
happen by building relationships.

5.
INBOUND MARKETING

6.
Hubspot

7.
Information
directed “at”
people in hopes of
grabbing their
attention, and
motivating them to
reach out to you.
Information shared
“with” people for
purpose of building
relationships, trust
and thought
leadership.
PAST NOW
HubSpot

8.
There is No Perfect Formula

9.
● What outsourcing is needed?
Design, development, content
management, brand monitoring,
audience research
● Find tools to automate processes
- Ping.fm
- Hootsuite
- Tweetdeck
OTHER
BLOGS
BLOG
NEWSLETTER
FACEBOO
K
TWITTER
Start with Platforms You Can Actively Maintain

10.
USER DEMOGRAPHICS

11.
In a rush to grab attention on every
network many businesses fail to
recognizing their audience. Choosing
the right social networks for your
business is vital to your social
planning.
Who uses your products or services?
Is it soccer moms, senior citizens,
middle-class, people in New England?

12.
Platform Activity: Men VS Women

13.
“Each month
40 million more
women than
men.”
Twitter

14.
INTEGRATED MARKETING

15.
Integrated Marketing
delivers a consistent
brand messaging across
both traditional and
nontraditional media
platforms.

16.
FACEBOOK

17.
B2B VS B2C

18.
Visually Driven Products

19.
B2C

20.
B2C companies
reach higher
engagement with
promotions.

21.
Best Engagement Times B2B vs B2C

22.
TWITTER

23.
Twitter has to be taken seriously.
1. There are now over 550 million registered
users
2. 34% of marketers use Twitter to successfully
generate leads
3. Twitter has the fastest growing network with
44% growth from 2012-2013 with 215
million active users
Twitter is About Creating Buzz

24.
B2B

25.
B2B Customer Acquisition

26.
Small Business More Connected

27.
CEO’S

28.
CEO’s: Twitter vs Google+

29.
PINTEREST

30.
Pinterest’s users are:
68% Female
28% are well-off
On the site for 16 minutes per visit
50% with children
Most likely to be 25-34 years old
(27%)
*Digital advertising agency Modea,

31.
92% of
Pinterest Pins
are Made by
Women

32.
Pinterest ROI

33.
INSTAGRAM

34.
Instagram is increasingly important in the
social media scene, with over 75% of
leading brands already present on the
platform.
Businesses using Instagram can
communicate through the use of images
and, like all social media, it can be used
to help build a brand awareness.
Businesses Benefit from Sharing Life Experience

35.
1. Use Link in Your Bio
2. Use Appealing Images: Behind
scenes, tips, advice
3. Use Creative Videos
4. Use #Hashtags
5. Use Exclusive Content:
promotions
6. Be Active and Engaging
7. Have a Strategy!
7 Ways to Generate Traffic

36.
GOOGLE +

37.
Nearly 68%
of Google
Plus users
are male,

38.
Google+ and Business

39.
Google counts number of links to
your business site and determines how
authoritative your website is.
● When another website links to
your own site, Google awards
you “SEO points” for being a
place that someone else found
interesting, helpful or relevant.
The more popular site that links
to you, the better.

40.
Everything you post on G+ is
immediately indexed by Google.
This is huge for companies because the
websites that appear on the first page
of Google, and especially in the first
few positions, get 54.8% of all clicks
from users,
Optify.

41.
LINKEDIN

42.
More than any other social
network, should be major
focus of business marketers,
particularly B2B. It is the
single largest contributor to
leads.
How are leads generated
from LinkedIn? By distributing
content, both original and
curated.

43.
Social Summary
Best Practices

44.
BLOGGING

45.
Blogger VS Wordpress

46.
SEO and Headline

47.
Headline Formula

48.
“Pinnable”

49.
Triberr is a social network for bloggers.
● The idea is to find other bloggers who write
about same topics. These writers group up in a
tribe. Whenever one blogger writes a post,
others read, comment and share it with their
social networks.
● Aggregating is an easy to ready news feed,
and scheduling sharing throughout the day.

50.
ENGAGING WEBSITES

51.
So, while social networks are vital for establishing an
online presence, the primary reason to build relationships
using social media platforms is to drive people to your
website, to turn visitors into leads, and leads into
customers.
HubSpot

52.
It is essential
that you know
your users, and
why they visit
your site.

53.
Buyer personas are research-based archetypal
representations of whom buyers are, what they are
trying to accomplish, what goals drive their
behavior, how they think, how they buy, and why
they make buying decisions.
Tony Zambito

54.
The advantage of
having personas
crafted is they clearly
define your target
customer(s) and lets
you better tailor your
messages to people
you want to buy.

55.
Think about how you
can use social media
to solve your
customers’ problems.

56.
Building Blocks

57.
CONTENT MARKETING

58.
“Content is currency - something we trade for our
audience’s attention.”
- Frank Strong

59.
Content marketing is an umbrella term
encompassing all formats involving the creation
and sharing of content in order to engage
current and potential customers. Delivering high
quality, relevant and valuable content drives
profitable consumer action. Content marketing
has benefits in terms of retaining attention and
improving brand loyalty.
Source: Wikipedia

60.
Content Curation

61.
Pay Attention to Process

62.
Post Daily

63.
Metrics and Analytics

64.
So you’re putting in all of
this effort to choose the
right platform for your
business, and creating
relevant content however,
is it making a difference?

65.
Measurement Platforms

66.
SOCIAL SUMMARY

67.
Ultimate Metric

68.
Presentation Sources

69.
Think back. Do you recall making a picture you couldn't see until
finished by connecting dots? This is what I do. I work with you to
create a unique business vision, then present that image to the
world.
Ultimately, your website's goal is turn visitors into leads, leads into
clients, and clients into brand advocates. Dots connecting dots. This
is how digital strategy works, opening up and expanding your
picture beyond page borders.
s.h.e. CONSULTING
You provide the dots,
I’ll create your digital
mark.

70.
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
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