According to a 2014 report issued by AIMIA, who are the Digital Industry Association for Australia, measuring customer satisfaction, increasing sales, enhancing customer loyalty and improving brand/product awareness have been highlighted as the most important goals to focus on for 2015. For more details : http://www.magentowebdesign.net.au/Magento-eCommerce-website-features
2. Track interactions with customers:
Customers expect service with some personalisation when they do their online
shopping. From a business point of view, it makes all the sense in the world, as it
makes the job easier for your service team to provide a better shopping experience to
customers by providing them with products they actually want.
Online chat:
Live chats are a great way to reassure customers that they are not alone when
browsing products or making a transaction online. Having staff that can answer client
inquiries in realtime can minimise the chances of clients clicking away to another site
just because they couldn’t find a piece of information they needed. Live chats add
credibility to your business and are instrumental in being able to increase sales in
your Magento online store.
Provide timely responses, always:
Online shoppers have an incredibly short attention span so being able to engage with
them is essential to boosting customer loyalty and increasing sales.
Provide a customer servicemail:
Yes, online shoppers have short attention spans, but many of them are also in a hurry.
Therefore, providing a customer support email allows them to submit questions and
hopefully hear back from your team in a timely manner. Customers will always
appreciate a timely response that answers their particular questions. Thus, they are
more likely to continue engaging with your business and likely to become repeat
customers.