3. The poster shows an image of the children asleep with the demon looming in between them. This is a typical horror convention as both of the girls look vulnerable , therefore it is clear that the girls are the victims.
4. As the audience may have seen the previous films they know what the film involves.
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6. The common colours of red and black are used on the poster in which represents a horror film as it connotes blood and death.
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9. The rest of the poster is in black, to echo the genre of horror. Mise-en-scene
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