How much do you know about Psychographics? Learn how to use Psychographics to understand your market with the latest PLR training course from Business Content PLR - http://businesscontentplr.com/psychomktg

1. The 10
Components of
Psychographics
What You Need to
Know About Your
Audience

2. Interests
What is your audience
interested in?
Your prospects’ interests
help you position and
create the right marketing
message

3. Opinions
Opinions matter and
your audience’s
opinions can spread
quickly.
It’s important to both
understand and manage
your audience’s
opinions about your
products or services.

4. Beliefs
What do they believe?
You can connect with
shared beliefs or
challenge their beliefs to
get them to open their
mind to new ideas,
products, and services.

5. Values
Your audience’s values
are their broad
preferences concerning
appropriate courses of
action or outcomes.
Connect with your
prospect’s values to
really engage with them.

6. Goals
What do they want to
achieve?
Understanding your
prospects’ goals can
help you craft a
message that speaks to
them.

7. Attitudes
Attitudes play an
important role in
marketing content
creation.
An attitude is a positive
or negative evaluation of
people, events,
activities, or ideas.

8. Purchasing Motives
Why does your prospect
make purchases?
For example, are they
motivated by fear of loss
or by pride and prestige?
Do they want to save
money?

9. Personal Characteristics
Personality is difficult to
measure.
This information can
help you provide the
content and information
your audience needs to
make a buying decision.

10. Activities
What does your
prospect do? What are
their hobbies?
This information can
help you craft personal
messages and it can
also help with the timing
of your marketing
messages.

11. Social Class
Where does your
customer or prospect fall
on the socioeconomic
scale?
The language you use
and the products or
services you provide can
be promoted differently
depending on the social
class you’re appealing to.

12. Learn More about Using Psychographics to
Make Your Marketing More Effective:
www.BusinessContentPLR.com/PsychoMktg