A little insight that tells the story of how I found my digital passion

1. SHARRON M PECK
Introduction
My background is in marketing and
consumer research — in past roles
I have applied consumer research
principles within a selling context to
build lasting business relationships.
© 2010 Sharron M Peck August 2010 pg. 1

2. SHARRON M PECK
Introduction
My career values come from experiences
that have galvanized my passion for
relationship building and consumer
strategy — I am seeking a role that
merges these two perspectives.
© 2010 Sharron M Peck August 2010 pg. 2

3. SHARRON M PECK
Summary of Qualifications
Excellent interpersonal skills
gained through extensive
customer/consumer interaction.
© 2010 Sharron M Peck August 2010 pg. 3

4. SHARRON M PECK
Summary of Qualifications
Consistent experience working
with senior leadership and
decision makers.
© 2010 Sharron M Peck August 2010 pg. 4

5. SHARRON M PECK
Summary of Qualifications
Passion for consumer research
methodologies and tools.
© 2010 Sharron M Peck August 2010 pg. 5

6. SHARRON M PECK
Summary of Qualifications
Successful history of strategic
consulting on highly visible
brand solutions.
© 2010 Sharron M Peck August 2010 pg. 6

7. SHARRON M PECK
Career Trajectory
My past career choices involved working
in various business environments that
required unique selling strategies for both
tangible and intangible products.
Sara Lee As a strategic hire, I facilitated a change in the supply chain design that centralized relationships for all
Sara Lee Food brands. I managed approximately 120 food service/retail accounts and interacted daily
with Buyers to problem solve and ensure a smooth transition
ODN Online Dealer Network virtually linked car dealers — I was responsible for building and managing the
marketing team and develop an optimized business model through customer and end-user insights
Daily Reporter Business and legal newspaper — I worked with senior decision-makers to strategically identify advertising
channels using ROI as a filter
© 2010 Sharron M Peck August 2010 pg. 7

8. SHARRON M PECK
Personal Insight
Over time, I developed an "ethnographic"
approach to relationship building —
investing on a personal, professional, &
contextual level allows me to develop
tailored solutions to unarticulated needs.
" f I asked them what they wanted they would have
I
said, a faster horse..." Henry Ford
© 2010 Sharron M Peck August 2010 pg. 8

9. SHARRON M PECK
Career Goal
Embracing these principles, I am seeking
a team position responsible for guiding
client relationships — identification
of insights, strategic consulting and
developing new business opportunities.
© 2010 Sharron M Peck August 2010 pg. 9

10. SHARRON M PECK
The Daily Reporter — PNC Bank
As a senior client service manager,
I partnered with clients to educate
ad agencies on the multiple
marketing outlets available to
them through The Daily Reporter.
PNC: Communicating the advertising strategy
© 2010 Sharron M Peck August 2010 pg. 10

11. SHARRON M PECK
The Daily Reporter — PNC Bank
• Proposed an ad strategy that created a bridge
between the 2009 and 2010 ad campaigns
• Educated the new agency on the market insights
and history pre-acquisition (formerly National City)
• Identified key marketing tools to drive closure
© 2010 Sharron M Peck This work was lead by Sharron Peck while working at The Daily Reporter. August 2010 pg. 11

12. SHARRON M PECK
Thank you!
For more information: 614-935-6389
sharronpeck@gmail.com
930 Pitner Ave., Ste. 1
Evanston, IL 60202
© 2010 Sharron M Peck August 2010 pg. 12