It is very important to continue to work and grow in all of our endeavors. In this day-n-age of advanced technology, it is very important to exhibit your skills in new and creative ways. Here is my portfolio done in a slide share presentation
1. Sharon Moore
Marketing Portfolio
Marketing is a constantly changing environment. As a student and professional
in the marketing world, I know how important it is to be creative, innovative,
and open to new ideas. I apply marketing techniques to social media platforms
in order to assist clients in increasing their traffic while saving them money.
This portfolio illustrates many of the projects that I have worked on, which
include:
Social Media Analytics Project Management
Published Blog Stories Events
The Importance of Sales Recommendations
Example of Sales Materials And More!
2. INCREASE YOUR REACH WHILE DECREASING YOUR MARKETING
BUDGET
SOCIAL MEDIA AND MARKETING
The key to success in marketing is engagement. Statistics show that when the customer is more involved in the company/business, the
more likely they are to buy and to become a loyal customer. Social Media allows business’ to engage with their customers while saving
money. Research has shown that companies that use social media in their marketing plan save up to 61% on their current marketing
budgets. Social media marketing is more than just displaying information to your customers: its about creative content creation and
engagement. As the sales and marketing specialist at Chatter Buzz Media, a social media marketing firm, I help sell our vision to our
followers/potential clients through our social media platforms. As the social media manager for the Orlando Young Professionals, I
create content, promote events, and manage their social media sites.
3. PLATFORMS THAT I USE
THERE ARE MANY SOCIAL MEDIA TOOLS AVAILABLE TO
MARKETERS THAT I UTILIZE . FOR MORE INFORMATION, PLEASE
VISIT MY LINKEDIN PAGE: www.linkedin.com/in/sharonmoore05
Facebook WordPress Posterous
Twitter Blogger Del.icio.us
LinkedIn Google+ (G+) Digg
Pinterest Reddit Shareaholic
YouTube StumbleUpon Many More!
4. USING FACEBOOK TO SAVE MONEY AND INCREASE ONE’S FOLLOWING
ORLANDO YOUNG PROFESSIONALS
The Orlando Young Professionals (OYP) is a group of
From her
professionals from the Orlando area who network, learn, and
recommendations within a
month we were able to volunteer together. OYP utilizes multiple social media platforms
increase our reach by 300% to promote their events, including Facebook. Upon joining this
and our total likes by 50% organization, I immediately took over the management of their
in the same period - social media platforms. In one months time, I doubled their likes
Joseph Coury, Vice and increased their total weekly reach by 127%. I achieved this
President of OYP through simple content management and engagement. For
more information about the Orlando Young Professionals
Facebook page, please visit:
CHATTER BUZZ MEDIA https://www.facebook.com/OrlandoYoungProfessionals?ref=hl
One of the most popular social media platforms is Facebook. While
Facebook is associated with connecting with friends, businesses can
use this platform to interact with their followers. Statistics show
that when the customer is more involved in the company/business,
the more likely they are to buy and to become a loyal customer. I
have applied this same strategy to Chatter Buzz’s social media
marketing plan. I have found that posting information on our
Facebook page three times a day is the optimal number to engage
our audience: once in the morning, once around lunch time, and
once in the evening. As you can see in the graph, when we spread
out our posts, our reach increases. For more information about the
Chatter Buzz Facebook page, please visit:
https://www.facebook.com/ChatterBuzzMedia?ref=hl
5. USING TWITTER ENGAGE OUR USERS AND EXPAND OUR REACH
Within the short amount of IBM SMARTER COMMERCE
time she has worked with us,
she has presented a very clear GLOBAL SUMMIT
and aggressive plan, and has
implemented the plan As a social media amplifier
flawlessly - Joseph Mera, working on behalf of IBM, it was
President of OYP my responsibility to cover and
report on the recent summit. Using
the lessons I have learned, I
OLANDO YOUNG PROFESSIONALS managed to record:
I was approached by Orlando Young
16% of all tweets for the event
Professionals, to take over their social
#IBMSCGS trended 3 times
media platforms. My first goal as their
CHATTER BUZZ MEDIA social media manager was to get them
Shut down Twitter 3 times
Statistics show that the more the represented on Twitter. Using the
IBM was very happy with the work
customer is involved in the company / lessons I learned at Chatter Buzz
I provided and their social
business, the more likely they are to Media, I organically cultivated over
presence was the talk of the
buy show loyalty. I apply this same two-hundred and fifty twitter followers
conference. I had many social
strategy to Chatter Buzz Media’s social in one month, and it continues to grow
media marketing plan. I have found media influencers wanting to meet
each day. For more information about
that tweeting nine times a day, me!
the Orlando Young Professionals
through Twitter, is optimal: three Twitter page, please visit:
times in the morning, three times https://twitter.com/OrlandoYoungPro
around lunch time, and three times in
the evening. The graph below reflects
these times. For more information
about the Chatter Buzz Twitter page,
please visit:
https://twitter.com/ChatterBuzzz
6. USING LINKEDIN TO CONNECT WITH FELLOW BUSINESSES AND PROFESSIONALS
CHATTER BUZZ MEDIA
LinkedIn is a social media platform that allows businesses and
professionals to network with others with similar experiences.
On this site, businesses can interact with other businesses and
professionals, making it the best social media platform for
business-to-business interactions. At Chatter Buzz Media, I have
found that interacting with our follower and different groups, I
have been able to increase our reach within a matter of two
months, as shown in the graph to the left. For more information
about the Chatter Buzz LinkedIn Page, please visit:
http://www.linkedin.com/company/chatter-buzz-media-llc
OLANDO YOUNG PROFESSIONALS
The Orlando Young Professionals opened their
LinkedIn page in 2008. Not much happened on this
page until I took it over in July 2012. As shown in
the graph to the right, interaction and membership
have increased significantly since I took over. For
more information about the Orlando Young
Professionals LinkedIn Page, please
visit:http://www.linkedin.com/groups
gid=1583427&trk=hb_side_g
7. COMMUNICATING THROUGH VIDEO RECORDING
CHATTER BUZZ MEDIA
Social media allows users and businesses to communicate through a variety of means. You-tube enables their users to
communicate through video. At Chatter Buzz Media, we have a you-tube channel where we promote our company
through interviews with local, interesting people and tutorials on social media. As seen in the graphs above, You-tube
videos have the ability to reach audiences across the globe. I have create a short video that explores simple techniques
to help improve your companies sales. I am currently working on a video on how to maximize your networking
opportunities. These videos can be seen at: http://www.youtube.com/user/ChatterBuzzMedia/featured
8. COMMUNICATING THROUGH PHOTOGRAPHS
CHATTER BUZZ MEDIA
Instagram gives users the ability to post pictures to multiple sites at
one time. For Chatter Buzz Media, I used Instagram to record the
’Adventures of Flat Yogi”. Yogi is our publicity pug. I took a picture of
her with me to New York City and snapped photos of her all around
the city, where they were instantly uploaded to our social media
sites. Our followers enjoyed seeing where Yogi would end up next.
As the graph on the left exhibits, the campaign increased our
followers and helped us win the “Social Madness” Competition—
Small business, Orlando. (Picture right: Instagram photo taken of
‘Flat Yogi’ next to our winning number of votes)
ORLANDO YOUNG PROFESSIOANLS
The techniques that I developed at Chatter Buzz, I have applied
to the Orlando Young Professionals (OYP). I connected our
Twitter and Facebook accounts to Instagram. When I attend
event, hosted by OYP , I am able to share the experience
instantly with our followers. As you can see from the graph, on
the right, whenever I utilize Instagram, our engagement and
followership increase. (Pictured right: Instagram photo taken
at an event in Downtown Orlando)
9. OTHER SOCIAL MEDIA PLATFORMS THAT ARE USEFUL
Google+
Google+ is a social media platform that allows users to interact
with friends, companies, and special interests. Google+ is
integrated into the Google search engine, which means that
participants can increase their SEO ranking by creating and
engaging on Google+. As the Google+ captain for Chatter Buzz
Media, it is my responsibility to share company information and
engage with our followers. Our engagement helps place Chatter
Buzz Media at the top of search engine rankings, thereby
increasing the chances of being found. The graph illustrates how
successful engagement is on our Google+ page. For more
information, visit:
https://plus.google.com/u/0/b/101768203957713664882/10176
8203957713664882/posts
Pinterest
As the old adage states: A picture is worth a 1,000 words. Pinterest
is a visual organization site that allows users to share pictures with
one another. Chatter Buzz Media hosts a Pinterest account to share
information about social media, marketing, work advice, and
anything that makes us laugh. Pinterest is also an amazing place to
post your own announcements and work to be seen by your
followers. As a member of Chatter Buzz, I pin my blog posts,
company pictures, and infographics to our various boards. As the
grow illustrates, daily posting and engagement increases our reach.
For more information, visit: http://pinterest.com/chatterbuzz/
10. USING THE POWER OF BLOGS TO ENGAGE OUR FOLLOWERS
Chatter Buzz Media
Marketing and sales is all about telling your story to the world. Blogs
“When we asked each intern
are an excellent tool to communicate that story to the community. I
to write at least one blog
have written close to twenty blog entries for the Chatter Buzz Blog post per week, Sharon
over two months, all having tremendous success. These blogs range delivered three, with many
from the latest social media news to events to advice on social media, more ideas jotted down on
presentations, and sales. I have included a few samples of my blogs her notebook “ - Ashley
following this page. To see all of my Chatter Buzz writings, please visit: Cisneros, Co-founder Chatter
http://www.chatterbuzzmedia.com/author/sharon/ Buzz Media
11. EXAMPLES OF BLOGS THAT I HAVE WRITTEN
Yogi on Holiday: Chatter Buzz’s Secret Weapon in Social Madness Competition The Art of Selling - Posted by Sharon Moore-Smith
at June 18th, 2012
In this day and age of social media, it is very important to get your voice heard Hey have I got a deal for you! I don’t know about you,
amongst the crowds. To this end, marketing companies are becoming but I hate salespeople. Any time someone tells me it is
creative. Over the past several weeks, we have been competing in the Social too good to be true, I start to look for the trap door
Madness competition on BizJournal.com. In order to help obtain more votes beneath my feet. No one likes to be conned and no
one likes to be lied to. However, there is a better way in
for the competition, we needed to think outside of the box. At Chatter Buzz which to sell your product without it being
Media, we have a publicity pug named Yogi. She helps spread the word on ‘too good to be true.’
Chatter Buzz and all things marketing. We then took Yogi to the next level!
One member of our Chatter Buzz team, Sharon, took a trip to New York City
for a weekend getaway. Before the trip, she had the idea of a ‘flat yogi.’ Our
fans could follow yogi’s adventures on Facebook and Twitter. Over the three
days, Yogi was photographed all over New York and posted to our social
media sites through Instagram. These locations included:
How is this accomplished? Build Relationships. Think about the people you have the
closest relationships with. How did you meet them? When you met them, did you try to
sell yourself? ‘Hey there, my name is Sharon and let me tell you why I will be a good friend
to you!’ If you heard this, you would probably walk away from me. Most likely, you met
through someone else and you just started talking with one another. You can apply this to
sales.
When you meet a client for the first time, DON’T SELL TO THEM!!!! Talk with them; inquire
about who they are, why they work there, and what they are passionate about. This will
help you start a relationship with the client. The client will be impressed that you care
In addition to being fun, our “Flat Yogi” helped Chatter Buzz gain more about who they are and will start to lower their shields. Just like if you were making a
followers on twitter and Facebook. By the end of the trip, we managed to friend for the first time, you are making this client a friend to your business. By placing
close the gap between us and our competition for social media madness. their needs first, you will be recruiting a client for life.
What happened in the contest?
Now, I know what you’re thinking: “How do I remember all of this information?” Let’s face
it, we all forget details. To help, bring a pad of paper with you and write down key pieces
WE WON!!! And Yogi of information from the client. When you get back to the office, you can include these
played a huge role in personal pieces in the client’s profile.
our victory!
If you stop ‘selling’ your product and start building relationships with your clients, you will
see an increase in your sales. Now this is just the beginning, please check back with this
blog often to see more tips on how to improve your selling techniques.
12. EXAMPLES OF BLOGS THAT I HAVE WRITTEN
Google’s Latest Toy’s Orlando Vacationing Tips
Google’s 2012 developers’ conference is underway and Orlando is most closely associated with the
has already made some big announcements that are most famous mouse in the world. Millions of
going to affect the future of social media.
people travel to Orlando each year to visit our
theme parks. Who doesn’t want the opportunity
Google’s New Tablet
The Nexus 7 will allow users to read and use Android apps with ease. It will be $199 with a to relive their childhood fantasies and to be able
$25 credit to be used in Google Play. to share that fantasy with their loved one? However,
this fantasy is often interrupted by heat, long lines, and
Why Should You Care? crowded parks. Below are some tips from a person
This is the next generation in tablets. Tablets are starting to overtake laptops in the who has been there and can help you avoid these theme park pains.
market. It is now becoming increasingly important to make websites and social media
more adaptable to tablet platforms Avoid the Summer:
Google Glasses
Yes the kids are out of school and the parks are open later, but this is the busiest
You can now have the power of your cell phone in your glasses!?! That’s right!!! These
time for Orlando – theme parks often close due to reaching their capacity. Add this
glasses are voice active and can give you directions, search, and give you information all
from a small screen in the corner of your glasses. Sound like your kind of glasses? You can to July and August being the hottest months in Florida and it is a recipe for disaster.
now pre-order them for the low, low price of $1,500. They are expected to be released to If you can, come the week before Thanksgiving – the weather is fantastic, there are
the public in 2014 very few people, and it’s cheaper than coming in the summer. Don’t worry about the
Why should you care? early closing times – the lines in the parks are so short that you will be able to ride
This is the next generation of search engines. You will want to ensure that your business everything and have time to spare
can be found by these glasses. Being on Google+ will help with that.
Google Now Can’t Avoid Summer?
Google Now is a new feature that enables Google+ to track your daily activities. After a
Then come as early in June as possible. There are longer hours in the parks and the
while, it will know your average daily routine. It can then make suggestions for restaurants,
weather is tolerable. Avoid the Magic Kingdom on a Monday, it is the theme parks
directions, and anything else you might need.
busiest day. Most families travel on Sunday and
Why Should You Care? make the Magic Kingdom their first park. Best day: Wednesday or Thursday.
This can help your business track your activities and operate more efficiently. On a side
note, it can also help YOU maximize YOUR time because there are simply not enough hours Food
in a day. If you can, eat off property from theme parks. Theme park meals can cost $10-$20
Google Events per person for food that is ok. I-drive is a great place to find a variety of restaurants
Google Events take event organizing to the next level. You can now organize and invite with really great food at affordable prices.
people to your events. In addition, you can share stories, pictures, and videos amongst
Have to Eat in the Park?
those in the party all in one location.
If you have to eat in the parks, get the Disney Dinning Plan. You prepay for your
Why You Should Care? meals and you get a snack, a sit down restaurant, and a take-out restaurant per
You can invite your followers to your events. You all can share your stories and your person per day. It can save you a lot of money if you plan your restaurants right
pictures in one place. This shows your followers that you care about them. It also gets you
some amazing information that you can use to better your business. Follow these basic rules and you could have an even more magical time in Orlando.
13. EXAMPLES OF BLOGS THAT I HAVE WRITTEN
The New "Customer as Boss" Economy - How to create Unique Customer Twitter and User Engagement: Why Content is Still King When
Experiences Building a Killer Social Presence
Can you tell your story in a 140 characters?
Historically, companies have practiced a 'top-down' Many companies have tried. Karen Wickre,
approach to marketing to their customers: approach
editorial director for twitter, suggested to use
the people on the top and the information will trickle
down to the bottom. Companies are now reversing this twitter as an aide between your content
process and placing the customer first. Speakers at the and your followers. Media and content has
IBM Smarter Commerce Global Summit 2012 - Orlando, moved away from one-way communication
presented examples on how to place the customer first. towards a two-way communication.
When Joe Megibow, vice president and general manager for Expedia, first arrived with Expedia, This shift in communication was slow in coming. In 2006, it took Twitter three
he had one question to answer: years, two months, and 1 day to get one million tweets. Now, one million tweets
"Why does our check-our conversion suck?" is achieved in just 2.5 days! Karen gave some great examples of how companies
Expedia had 1 in 5 people not finishing their
have reached people all around the world:
purchases on the webpage. Through a little digging,
Joe was able to discover that there was a block in the • David Beckham surprising people on behalf of Team Great Britain for the
sign-in process. Through this process, Expedia learned London Olympics
that it is important to listen to their customers. Joe • #ThankYouMom for the London Olympics
created four lessons on how to better assist your customer: • Japanese Earthquake - stories looped from Japan and back
• Person tweeted from his flight to @mortons steakhouse for a take-out order
• It's not about click conversion, its about intent. when he landed. Morton's met him with a steak!
• By placing value in the customer, who now feel more valuable • Pepsi live streamed a music video through twitter, which could be seen via
• You have to listen to your customer. computers, cell phones, and even Times Square
• Give them a voice and they will give you gold
• Less is almost always more
• Too much information can create confusion The key to success is content. When using
• Evolve or Fail: New Channels are different Twitter, engage your followers with content.
• If you don't evolve, your customers will leave for a company who has Here are some tips from Karen on
• Listen to the wisdom of the crowd. Test your way to success how to engage your followers:
• Place your customer first and they will put you first • Plan in advance
• Bonus tip: Don't just count, DO! Take action, make decisions, and make mistakes! • Respond in the moment
Adam Klaber, managing partner of new markets for IBM Global Business services, agreed with • And remember: Every interaction counts!
'placing the customer first' mentality. Adam stated "If you don't pay attention to our customer • When you send out content: leave it open ended - this allows clients to engage
you will lose them". He support this belief with a panel interview with representatives from
Norwegian Cruise lines, Lincoln Financial Group, Waccal, and Staples. Each of these companies
have started to move their businesses to a more customer centric environment. {…} Take advantage of 'Freemium' - engage with your community and schedule days
Rob McClellan, VP Global eCommerce Technology for Staples, recommended "try, test, learn, to send out content. Happy tweeting!
14. EXAMPLES OF BLOGS THAT I HAVE WRITTEN
The Keys to True Transformation #ROR – Return on Relationships
The last few information sessions at the IBM
Over the three days of the IBM Smarter Smarter Commerce Global Summit 2012 ended
Commerce Global Summit 2012, with a bang! Showing the power of relationships
participants have received a lot of in social media, Bryan Kramer, Ted Rubin, Len Snyder,
information on the new developments and Justin Mitchell conversed over twitter before
in technology, marketing, and social their sessions began. The interactions resulted
media. During the closing keynote speech, in their information sessions being combined into
several speakers gave advice on how to one talk.
apply this new information to your business. Each presenter spoke to the importance of customer relationships, or the return on
relationships, each with a different perspective. Bryan Kramer, CEO of Purematter, gave
Tony Steel, Vice President and partner – some great key tips for engaging the customer:
Smarter Commerce, spoke to the excitement
he has in his job with the new • Listen to your customer - show them that you hear them
developments. It is important in business today • Choose your technology - be as agnostic as possible
to put the client #1."Success is judged in • Create a response strategy
terms of our clients success" - states Tony Steel. Ted Rubin, Chief social media marketing office at Collective Bias, continued the discussion
with some great examples of customer relationships:
• Jet Blue: stuck on tarmac and no information was being given out. Ted tweeted with
Its more than just being on some of the social media platforms: "It is very easy to get the airline who eventually told him what was going on. Ted then convinced them to
distracted with technology'. The key is to look at it from the perspective of the client - if you give them free movies for the inconvenience (would have preferred free drinks!) Later
wouldn't like it, then the customer won't like it. "Start from the customers experience and on, Ted was on a panel with the head of Jet Blue communications and it turns out that
then work backwards". This will help show you where the opportunities lie and can help you he was the one tweeting with Ted! (Small world)
expand your business. Steel gave come great point on how to apply this philosophy to your The discussions concluded with Len Schneyder and Justin Miller, co-founders of Deja-mi,
business: talked about the importance of listening to their customers.
“Upon watching our users utilizing our app, we recognized there was a opportunity
• Be Obsessed with your Customer for a new markets - Weddings! Seeing this, we pivoted our company away from mass
• Act on Your Information market and towards weddings.”
• Change from end-to-end ... Continuously
The panel wrapped up with a few challenges:
One company that has applied these rules successfully is SHOP.CA, a shopping and social • For the next 30 days, call someone you haven't talked to in a while. (Did you know that
media site in Canada. Whens starting the business, Trevor Newell, co-founder and president smart phones have an amazing app that allows you to communicate with others using
of SHOP.CA, started with the customer. He noticed that there were more twitter followers in their voice)
Canada than in the United States. Their goal became to create a platform that brought • Be an artist - don't be afraid to interact and talk with others! Be more like children
together businesses and clients on-line to share their experiences. By placing the customer Make 2013 the year of taking back friendship from Facebook - friendship is more than just
first, SHOP.CA has become one of the most successful companies in Canada. a clique.
By putting your customer first, you will create opportunities and expand your business.
15. CONTEST HELD BY BIZJOURNAL.COM TO MEASURE THE POWER OF SOCIAL MEDIA
The Power of Social Media
Bizjournal.com held the ‘Social Media Madness’ competition to measure effectiveness of social media. Companies from all
around the United States competed to show off their skills. The country was divided into in to forty-three zones and each
company was assigned to a zone and a size (small, medium, or large). After two weeks of competition, the top eight companies
from each zone and size would go head-to-head to become the best in their zone. The winner of each zone then advanced on
the national level. Chatter Buzz Media worked hard together to garner votes through Facebook, Twitter, and Linkedin. Each day
we maintained and interacted with our followers on our sites. Our hard work payed-off by winning the Orlando, small business
division. Being only two months old when we won made it even sweeter. Aside from winning, this contest showed us better
techniques to maintain our sites.
16. INCREASE YOUR REACH WHILE DECREASING YOUR MARKETING BUDGET
“Sharon has a knack for conducting
intensive research, developing
information-rich social media and
website audits, creating engaging
client presentations, proposals and
more.” - Ashley Cisneros, Co-founder
Chatter Buzz Media
The Importance of Relationships
When I think of sales, I personally think of a sleazy, greasy used car salesman. However, this is the minority of
sales people. Sales is all about building relationships and placing the customer first. . Companies, such at the Walt
Disney Company, practice putting the customer first. By doing this, not only will the customer come back, but they
will tell their friends. I apply this belief to my sales practices and instill it in my fellow co-workers. At Chatter Buzz,
I have created the adage: “We don’t want your money, we want your relationship.” By placing the customer first,
they will feel cared for and want to do business with you. The following are examples of sales materials I have
created for Chatter Buzz..
17. MATERIALS I HAVE CREATED FOR SALES AND MARKETING
Phone—Sales Script
• Before you make a sales call:
• Have pen and paper ready to go
“Good Morning/Afternoon (name of the person you are speaking with). Make the appointment. Get an email address:
My name is (use your full name) , I am a (your job title) with Chatter
Buzz Media. How are you this afternoon?” - “Along with an appointment confirmation, I am going to
send you our company e-newsletter. It is filled with useful tips and
“Congratulations on starting your new business.” information about marketing your business”
“I understand that your time is stretched thin at the moment, so I won’t
take up too much of your time.” No Appointment
- “I understand this is a busy time for you. Can I get your
“As a new business, everything can seem chaotic. Chatter Buzz Media email address so I can send you our free e-newsletter. It is filled with
would like to help you with some of this chaos. We provide assistance in useful tips and information about marketing your business. Then maybe
social media and marketing. Everything from website design to social down the road, we can readdress working together.”
media set-up and maintenance to content generation to SEO
optimization. In addition, we can assist you with graphic design and “Thank-you very much for your time:”
printing materials. We are your one stop shop for marketing needs.” Appointment: “We look forward to seeing you
(appointment time)”
“If it is ok with you, I would like to set up an appointment for you to meet No Appointment: “Good luck in your new ventures.
one of our project managers. Here, we can get to know you better and Maybe we will get to be a part of
how we can best fulfill your marketing needs. By setting up this it someday”
appointment, you can take advantage of our start-up business package.
This package can encompass your marketing needs at a competitive
rate.”
20. EPCOTLEGACY.COM
What was original sent to me My mark-ups of the creators The final product, as seen on
from the creator of content EpcotLegacy.com
Epcotlegacy.com
“If You Can Dream it, Then You Can do It”
EpcotLegacy.com is a website dedicated to the
history, heritage, and future of Epcot at Walt Disney “Additionally, she’salso met
World. As the content editor EpxotLegacy.com, I am tight deadlines and
exceeded expectations in
responsible for editing and finalizing all content before returning project
it is published on the website. As a proud Disney assignments” - Joshua
geek, I strive to make sure that the content we Harris, EpcotLegacy.com
produce and publish is accurate and reflects the
21. The Art of Training
“Sharon is a highly engaged and professional I have over eight years of presentation and training
student who won an important competition
in my class - her team finished 1st among experience from the Walt Disney Company,
over 200 eligible projects “ - Dr. Cameron
Ford, University of Central Florida
Wyndham Vacation Ownership, Chatter Buzz Media,
and Orlando Young Professionals. I used these skills
to create and implement a training program for
Chatter Buzz Media.
22. “I am extremely impressed with
her creativity, leadership,
resourcefulness, and dedication
and I am very confident that she
will excel in all of her future
endeavors “ - Nasser Kutkut ,
Lecturer - Dept. of Management -
College of Business Administration,
University of Central Florida
Leadership
As a member of Knights Rescue, I managed and organized several events to help raise money for Devereux Florida. One of these events was a car
wash/ bake sale: I rant the bake sale while the rest of the group worked on the car wash. Within the first hour of the event, they washed two cars and
got $40. I has sold a great deal of goodies and raise over $200. Thinking quickly, we stopped the car wash and focused on the bake sale. In the end, we
raised $666.66 for Devereux. The project management skills I acquired on this project helped our team win the “Cornerstone Social Entrepreneurship
Competition, Fall 2011 To help Chatter Buzz increase their exposure in the community and gain more leads, we are attending a trade show in
September. As the project manager, I am in charge of organizing our supplies, budget, volunteers, and overall timeline for the day.
23. Events Attended
• IAAPA Attractions Expo 2010
• Destination D: Walt Disney World 40—2011 “When Sharon represented
• Invention to Venture: Central Florida—2011 Chatter Buzz at an event hosted
• How Wyndham Sells - 2012 by a local young professional
• IBM Smarter Commerce: Global Summit association, she walked away
2012 Orlando with three job offers. “ - Ashley
• D23 Expo—2009, 2011 Cisneros, Co-Founder Chatter
• TEA SeaWorld Turtle Trek Tour and Buzz Media
Networking Event—2012
• Orlando Business Journal ‘40 under 40’
awards ceremony—2012
24. Chatter Buzz—Sales and Marketing Specialist
“Sharon Moore-Smith is an absolute gem and has been an invaluable asset to Chatter Buzz Media since she first joined
the company as an intern in May 2012. As our in-house sales and marketing guru, Sharon has a knack for conducting
intensive research, developing information-rich social media and website audits, creating engaging client
presentations, proposals and more.
Sharon was the very first presenter in our Chatter Buzz Academy series and presented an excellent workshop on sales
strategies and how to lead successful sales calls. She even went above and beyond the call of duty to author an
amazing Sales Guide, and had copies ready for each staff member during the presentation.
Sharon is a natural overachiever. When we asked each intern to write at least one blog post per week, Sharon delivered
three, with many more ideas jotted down on her notebook. When Sharon represented Chatter Buzz at an event hosted
by a local young professional association, she walked away with three job offers.
When we were in the final stretch of competing in Social Madness, a social media contest for companies, Sharon came
up with an innovative idea. She created a ‘Flat Yogi’ – a small cut-out of our mascot, Yogi the Publicity Pug, to take
along with her on a weekend trip to New York City. Sharon called her campaign, The Adventures of Yogi, and took
Instagram photos of Yogi at different locations in New York City. Chatter Buzz followers were able to watch Yogi’s
adventures via Twitter, Facebook, Google+ and more.
Sharon’s innovative idea generated a significant increase in followers for the company, and led us to win the
competition for the Orlando small business category. Sharon never ceases to amaze us – with her sales expertise, her
mastery of all things Disney, and her outgoing personality. We’re lucky to have her!”
Ashley Cisneros
Co-founder, Chatter Buzz Media
25. “Sharon was tasked with increasing OYP’s reach through social media outlets. Within the short amount of time she has worked with us, she has
presented a very clear and aggressive plan, and has implemented the plan flawlessly. We have seen exponential increases in activity on our website,
social media pages, and generating buzz for our organization. She is an extremely professional individual that produces results.
Joseph Mera
President, Orlando Young Professionals
“I couldn’t be more satisfied with work the Sharon is doing for my site. She’s been amazingly accurate and precise with her editing abilities and has a
willingness to learn new software/processes for the job. Additionally, she’s also met tight deadlines and exceeded expectations in returning project
assignments.”
Joshua L. Harris
Epcotlegacy.com
“Sharon Moore is a take charge personality who is able to handle many people and challenges at once while at the same time is adept at working with
peers by identifying and playing off of other's strengths.
I partnered with Sharon as a facilitator of the new hire orientation program at Disney's Hollywood Studios. Together we were able to manage groups of
30 new cast members as we led them through a 5 hour memorized & scripted theme park tour while maintaining the groups interest, and identifying
and correcting any issues with the group.
Sharon's passion and personality as well as her love of telling stories and building personal connections with those under her made each day of work
with her an adventure and a pleasure. I highly recommend Sharon for any endeavor she wishes to embark.”
Damon C. Smith
Manager, Walt Disney Imagineering
“Sharon is a highly engaged and professional student who won an important competition in my class - her team finished 1st among over 200 eligible
projects! I am extremely impressed by her creativity, resourcefulness and maturity. I'm confident that she will be successful in all of her professional
endeavors.”
Cameron Ford
Associate Professor, University of Central Florida