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Game On and Be Playful

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Game On and Be Playful

  1. 1. game on and be playful! creating games and digital toys for your museum Sharna Jackson Tate @sharnajackson Danny Birchall Wellcome Collection @dannybirchall
  2. 2. today Introductions Why make games and toys? Games from our sector The Game Design Document Exercise 1: Your target audience Exercise 2: Learning objectives Exercise 3: The game idea BREAK Collaboration: internal buy-in/working with agencies Exercise 4: Key mechanics Review Exercise 5: Vision statement Sharing and reflection Summing up: Get your game on!
  3. 3. introducing ourselves who you are your institution, or favourite museum your favourite toy or game what you’d like to get out of today
  4. 4. why make games and toys?
  5. 5. Communication
  6. 6. ‘Stickiness’
  7. 7. Self-expression
  8. 8. Unlock collections
  9. 9. Reaching the unreachable
  10. 10. Fun?
  11. 11. games from our sector
  12. 12. guess who?
  13. 13. Code Fred: Survival Mode Museum of Science + Industry Chicago
  14. 14. Wondermind Tate
  15. 15. Axon Wellcome Collection
  16. 16. Street Art Tate
  17. 17. Art Game Lab SFMOMA
  18. 18. Cuboom Tate
  19. 19. Wolf Quest Minnesota Zoo
  20. 20. the Game Design Document
  21. 21. High Tea, Wellcome Collection
  22. 22. Gamers. by Mikal.Danielle, on Flickr
  23. 23. Learning, by College Degrees360 on Flickr
  24. 24. exercises #1: Target audience #2: Learning objectives #3: Game idea #4: Key mechanics #5: Vision
  25. 25. Exercise # 1 target audience 1) Form a team! 2) Who is your game for? 3) What do you know about this audience? 5 minutes
  26. 26. Exercise # 2 Learning objectives 1) What does the player learn from the game? 2) Formal or informal learning? 3) Be specific! 5 minutes
  27. 27. Who’s the Pest? Wellcome Collection
  28. 28. Exercise # 3 the game idea 1) Use the object cards as inspiration 2) Filter through audience & objectives 3) Describe the world of the game 15 minutes
  29. 29. time for tea
  30. 30. Welcome back!
  31. 31. Collaboration
  32. 32. Working internally
  33. 33. Working externally
  34. 34. What can we learn from agencies?
  35. 35. “Don’t underestimate the time and money creating standout games require. It’s an expensive business but can generate great levels of interest if done right.” Paul Canty Preloaded @paulcanty
  36. 36. “Also, be absolutely clear what you want to get out of a game – whether it be engagement, learning outcomes, dialogue/discussion, brand extension etc.” Paul Canty Preloaded @paulcanty
  37. 37. “If you’re looking to commission games, it’s of the utmost importance that you understand why you’re doing it. Games are fundamentally different to pretty much every other form of media. The biggest mistake I see is not giving games a clear job to do, or expecting them to do a job they are not suited to.” Mark Sorrell Hide and Seek @sorrell
  38. 38. “There’s an interesting thing to be said about how story and game (probably) play a zero sum game inside a product.” Mark Sorrell Hide and Seek @sorrell
  39. 39. “So you can either have a lot of story (and a little game) or little story (and a lot of game).” Mark Sorrell Hide and Seek @sorrell
  40. 40. “In museum or gallery contexts, there is often a story to be told, so games can sometimes get in the way unless they are designed very carefully, with distinct ‘story’ and ‘game’ phases. Stories tell stories to users. Games let users create their own stories. And they do this via giving users a system to explore – games enable learning through doing, rather than seeing or being told.” Mark Sorrell Hide and Seek @sorrell
  41. 41. “To boil this down into something small and useful – use stories when you want to tell and games when you want to let others tell.” Mark Sorrell Hide and Seek @sorrell
  42. 42. Exercise # 4 Key mechanics 1) Use the ‘game genre’ cards to brainstorm 2) Hone down the idea to actions 3) What must the player do? 15 minutes
  43. 43. review!
  44. 44. Exercise # 5 Vision 1) Describe your game in a single sentence 2) What makes it special? 3) What’s the experience? 5 minutes
  45. 45. Sharing game ideas and reflection
  46. 46. Summing up: get your game on!
  47. 47. Thanks for coming! Sharna Jackson Tate @sharnajackson Danny Birchall Wellcome Collection @dannybirchall