Central Texas Heart Center conducted a survey of referring physicians and is seeking a marketing plan to increase referrals. The proposed plan includes framing the organization's mission statement everywhere, developing scripted conversations for staff, creating a list of the top 50 referring physicians, hiring an outreach coordinator, re-evaluating physicians, and considering new facility strategies as part of a 1 and 5 year plan.

1. HEALTHWORKS consulting group

2. HEALTHWORKS ying chang brett kirkham luis martinez matthew porter

3. Project Executive Summary Data Analysis Marketing Plan Closing Thoughts AGENDA

4. Literature reveals that 90% of referrals to specialty facility depends on Primary Physician Providers. The purpose of the program is to obtain more referrals from primary care physicians from Brazos Valley area. PROJECTSUMMARY

5. 90 Survey collected from the referring physicians of Central Texas Heart Center, Bryan , Texas From the current surveys, Central Texas Heart Center has requested a marketing plan to enhance their physician referrals PROJECTSUMMARY

6. EXECUTIVESUMMARY

7. Create a caring atmosphere Customer service training Physician relationship management Investigate outreach coordinator Future expansion Re-send evaluation

8. DATAANALYSIS

9. SURVEYRESULTS

10. access by telephone PATIENT’SFEEDBACK

11. staff courtesy PATIENT’SFEEDBACK

12. access by telephone STAFF’SFEEDBACK

13. ease of referrals STAFF’SFEEDBACK

14. staff responsiveness STAFF’SFEEDBACK

15. GROUPAVERAGES

18. Take Away 30% of referring doctors contributed to 80 percent of YTD referrals. Those referred less than 1 patient per month contribute to 70%of total referring doctors and only about 20% of referrals.

19. MARKETINGPLAN

20. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

21. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

22. HEARTS

23. Health Efficiency Acumen Respect Technology Service

24. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

25. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

26. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

27. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

28. Mission framed everywhere Make it personal (script conversations) List of top 50 referring physicians Hire an outreach coordinator Consider new facilities as part of strategic plan Re-send evaluation

29. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

30. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

31. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

32. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

33. INEXPENSIVE ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

34. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

35. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

36. ONE SIX 1-YR 5 -YR MISSION FRAMED SCRIPTS FOR STAFF LIST OF PHYSICIANS NEW HIRE RE-EVALUATION FACILITY STRATEGY ONE SIX 1-YR 5 -YR

37. CLOSINGTHOUGHTS

38. HEALTHWORKS consulting group